Adam Espinoza of creative agency Friends of Mine talks the strategy and creation of this year's PromaxBDA Awards open. He gives us a behind-the-scenes look into music selection, graphics creation, live-action production and all the elements it took to create the beautiful two-minute-and 30-second piece.

In today’s episode, we return to PromaxBDA Games in San Francisco to hear Nicolas Darveau-Garneau, Google chief search evangelist, consider the future of marketing in the age of assistance.

In today's ever-evolving marketing landscape, connected consumers demand more personal, relevant and useful engagement with brands. This gives way to what Google calls “the age of assistance.” It signifies an intelligent genre of customer engagement where brands must shift from marketing-centric, omnichannel campaigns to customer-centric, cross-channel engagement that’s assistive, useful and additive in nature.

How to make it work for you might not be obvious, but Darveau-Garneau unfurls the roadmap to show us how to create the most authentic user engagement.

In today’s episode, we listen in on Dr. Simon Moore, a chartered business and consumer psychologist and managing partner with the insight and behaviour change consultancy, Innovationbubble.

Moore shares case studies in cognitive psychology, neuropsychology, and behavioral science, to demonstrate how we all live much more in the non-conscious world than in the conscious one. This session will challenge your assumptions, inspire you to consider new solutions, and help you understand alternative methods.

In today's episode, we check in with Shawn Kittelsen, co-writer of the award-winning video game Injustice 2, who says that passionate fandom happens when people connect emotionally to content. And that should be the same for marketing as well.

“If you feel nothing when you are looking at your creative,” he asks, “who else do you think is going to feel something?”

In this session, recorded at PromaxGAMES in San Francisco, Kittelsen advises marketers to lead with their hearts but confirm with their data.

Husband-and-wife team Yusuf and Sumaiya Omar talk the power of the Hashtag Our Stories movement, and how they are working to empower communities across the globe to tell their stories using just their smart phones. Listen to them here and then check them out at the PromaxBDA Conference in NYC on June 13.

Arlen Marmel, general manager of audience-focused aggregation platform VRV, first explains what the heck an audience-focused aggregation platform is and then discusses the fan-based value proposition of VRV (pronounced Verve), which features such premium SVOD channels as Crunchyroll, Funimation, Rooster Teeth, Drama Fever, Shudder and more.

Carlos El Asmar of Motionographer.com tells all about the exciting Pop Up F5 live experience happening at this year's PromaxBDA Conference in New York City on Tuesday, June 12.

Programming Insider Editor in Chief Marc Berman offers his take on the 2018 Television Upfronts, including what's on tap for next season, what's been canceled and which broadcast schedules looked best to him.

What is brand citizenship? How can companies best integrate it into their brands so that it comes off to consumers as authentic and not pandering? Civic Chief Culture Officer Linda Ong and UPtv CMO Scot Safon discuss who's doing it right, who's doing it wrong and how companies can best integrate this important strategy into their workplaces and their marketing ahead of their upcoming session at PromaxBDA The Conference 2018. 

Steve Kazanjian, president and CEO of PromaxBDA, teases this year's conference with exciting details about speakers from HQ's Scott Rogowsky to CNE's Dawn Ostroff, actress Laura Dern and #MeToo founder Tarana Burke, as well as inside scoop on sessions, parties and this year's social-good activation, Operation Backpack.