Los-Angeles based creative agency Roger has had a long and creatively productive relationship with A+E Network’s History and their most recent work together shows off the fruit of that relationship. Roger Creative Director Dane Macbeth joined PromaxBDA Editorial Director Paige Albiniak to discuss how the "History- Avengers" spot came together, why they made the decisions they did around its style of animation and what might be next for the partnership.

Tribune’s WPIX New York VP, Marketing/Creative Services, David Hyman and Writer/Producer, Dave McDonald talks with PromaxBDA's Paige Albiniak and breaks down their campaign “New York’s Very Own,” a love letter to the city in this beautifully shot station image spot.

It was at an eatery in Los Angeles where Gina Deckard saw a flier for PromaxBDA’s Promo Pathway program. She applied, got in and is now an Assistant Editor at GSN. Today, Gina works on shows like ‘Who Wants to Be a Millionaire.’ Brief contributor Kareem Taylor had a chance to chat with Gina on how she learned of the Promo Pathway program, what tools she’s using to succeed and what advice she’d give to the new cohort.

As a precursor to Tuesday's Multicultural TV Summit, which focuses on the creation of content for specific audience segments defined by age, ethnicity or race, gender, nationality or sexual preference, Programming Insider Editor-in-Chief Marc Berman compiled a timeline of TV's most diverse moments going all the way back to 1950. Berman talks to PromaxBDA Editorial Director Paige Albiniak above some of the pivotal moments that helped make the TV landscape what it is today.

Jonny Lopez was working at the Boys and Girls club when he learned of PromaxBDA’s Promo Pathway program. Today, he’s an editor at Warner Bros. Worldwide Television, where he also writes and produces all kinds of marketing material.Brief Contributor Kareem Taylor had a chat with Jonny to hear more about how he landed his job at Warner Bros., how he got his reel shown at the conference before he had a job, and the biggest piece of advice he gives anyone who wants to do anything.

Natalia Adame always dreamed of working entertainment, but felt the career path was nonexistent. A chance run-in with a PromaxBDA Promo Pathway graduate was all Natalia needed. Already with a marketing degree, Natalia applied and was accepted into the program, even landing an internship at ABC during the Promo Pathway application process.Today, Natalia is the Marketing Coordinator of Synergy and Strategic Partnerships at Disney ABC Television Group. Brief contributor Kareem Taylor talked with Natalia about her journey to Promo Pathway, making promos and how she got the most out of the program.

Michael Teicher, executive VP, media sales, Twentieth Television talks syndication, TV upfronts and the business of entertainment marketing with PromaxBDA Editorial Director Paige Albiniak.

For Zahira Ulloa, promo Pathway Graduate and now production coordinator at Studio City, portfolio night changed everything. As one of the ten students chosen to participate, Zahira’s work was showcased and adored. It landed her a meeting with Studio City’s hiring manager, and it wasn’t long before her new career path was being realized.Brief’s contributing editor Kareem Taylor sat down with Zahira. In our chat, she reveals her experience in the Promo Pathway program, what it’s like to work at one of the hottest promo agencies in Los Angeles and what advice she’d give to prospective students.

Television as a medium has long been declared dead, yet we have more people watching more TV, in more places, more often, and on more devices than ever.

At the same time, TV has never attracted more star power, creativity, and accolades and has never generated more engagement than it does today. What’s going on, what does it mean, and how do we capitalize on it?

In this bold and provocative session from this year's PromaxBDA Europe, Tom Goodwin, executive vice president and head of innovation at Zenith Media, takes you on a journey through the past, present and future of TV and shares new ways to think about content, monetization and growth opportunities.

“You get to a point where you’ve outgrown the challenges,” says Philip Agnello, promo producer at Accessible Media Inc. in Toronto. He’s referring to his motivations on applying to and getting into PromaxBDA’s Executive Mentorship program. Daily Brief Contributing Editor Kareem Taylor got a chance to chat with Phillip where he talks how he went from editing audio to cutting promos, and the moments that led him to seek professional mentorship.