Hey everyone. This is Kirk here again at Option Alpha and welcome back to the daily call. Today, we're going to be talking about the power of social influence on investing habits and in particular, I'm going to tell you why I'm super, super upset and frustrated with this entire industry and it all starts with a conversation that I had with a family member this weekend because we were going down and we were sitting down at dinner and we were going over kind of their investing stuff that they had and they wanted me to take a look at it. And so, I was looking at some of the things that they had in their 403B account and one thing I noticed right off the bat was that a lot of the mutual funds that this person, this family member have been placed into had really high expense ratios and not only that, they were also placed into basically an account that was managed by a seemingly fiduciary person who was also charging a 1% AUM fee. I'm not opposed to financial advisors charging that, but if that's the fee that you're charging for 1% of assets under management, but you're also placing people in this huge bucket of mutual funds with huge fees and in some cases, these fees on the expense ratios were 2%, 2.5%, it just like really put a sour taste in my mouth once again for this entire industry because this person who's a good family member of mine like has no idea that this is going on. I mean, they think 1% for financial advice and everything that they're getting is good, but they're not seeing all these hidden fees that are in there, these expense ratios and then also the mutual funds were these target date funds, so they readjust multiple times every year, every couple of years and then that causes transaction fees and load fees and it's just absolutely ridiculous what this entire industry has gotten to.
But the problem is not necessarily the industry. I'm sure there's problems with the industry, obviously, but the problem is that most of society still is in this mentality that all of the things that we're doing are the social norm. And so, I'm so upset with this industry because what we see not only in fees and mutual funds, but we also see just a lack of variety in investment products, this idea that there's only a couple of places that you should put your money and that things like options or REITs or any of these other things should not be considered. There's a pigeonhole of knowledge and data. It's all consolidated into a couple of sources and you got to almost pay for access and pay for information which I hate, but it's a social influence of decades of relentless marketing that have forced a lot of us and forced a lot of people to be scared to step outside of the investing norm and they fear being outcast, this idea that you're an options trader, so I need to put my hands up and make a cross like, "You're some sort of weirdo. You're doing that crazy thing called options trading or you're doing that crazy thing called swing trading or technical analysis." You basically replace whatever you want to replace options trading. But this idea that we're somehow different or outcast by everyone else is totally bogus and I think most people are just not even aware that this is going on, that this social influence of decades of marketing and decades of seemingly thoughtful smart associations to trading and investing are in many cases, frankly wrong. We see this time and time again and we've pointed this out numerous times. I'm just like here ranting about it again because I'm so passionate about this, but we've seen time and time again that even a small covered call position on the S&P outperforms the market. We've seen that stop loss orders which are meant to stop you from losing more money (stop the loss, that's the whole idea) end up being detrimental to your portfolio and damaging to returns. We've seen that closing trades early and letting probabilities work themselves out ends up being the better solution and focusing on just a few ETFs versus trading the entire universe of things.
I mean, all of these things really kind of summarize what is now the new industry standard for investing, but people have not caught onto it and it's because we're all in this environment that we influence each other through our actions. We're afraid to talk about what we're doing besides just the regular – "Oh, just investing in the market." Like we're afraid to actually say, "I'm doing this, this and this and this is the reason why." But these conversations need to be had and I don't know what other way to start this conversation other than suggesting and basically like pleading with you to start talking about this openly with your friends, your family, your spouse, your coworkers, your family members. Start talking about these changes that we need to have in the industry. Help each other out. Look at each other's statements or figure out what ticker symbols people are in and just search and figure out what the expense ratios are. Figure out what you're paying your advisor, what you're not paying your advisor. Figure these things out, so you have a better understanding of where you're going to be in the future because a lot of these fees and a lot of these seemingly safe products are absolutely terrible investments for us to be making long-term. And even just investing a small portion of our account in say something like options trading and leaving the rest in cash dramatically outperforms everything else, so why do we still go down the path of thinking that things like index investing and mutual funds and all of these things that seemingly are good for us end up not being so good for us at the end?
Hopefully this again, just changes the dynamic. I want to push this conversation a little bit, but it starts with you guys, so if you're listening to this right now, just have an open conversation with somebody, the next person you talk to. I don't care who it is, a stranger on the street. Figure out how we can start this dialogue and start the snowball rolling in the investing space because what we're getting right now is not the best out of this industry. This industry is very smart. There's a lot of money, there's a lot of data behind this industry, but we're getting basically the garbage, the top level scraps and we need to be getting more information, we need to be getting this education and this knowledge out there. As always, happy investing.