Hey everyone. This is Kirk here again from Option Alpha and welcome back to the daily call. Today, we're going to be talking about the endowment effect and why it cripples investors. My understanding and belief in these different psychological effects or barriers that we have to our potential to be great traders is that we can't overcome these necessarily. But the more that we understand them, the greater the possibility that we have an opportunity to recognize when we are being manipulated by some degree to these different psychological barriers or effects that happen in our mind. And so, this is not to say that we can overcome these by any stretch because it'll always potentially happen to us, but again, it's the understanding and the recognition of them I think that will enable us to make potentially better decisions or smarter trades.
The endowment effect is a really interesting one and I see this all the time and you've probably felt this before and now, retroactively, you might go back and think to yourself, "Yes. I've felt the endowment effect before. I know when I was feeling that and I shouldn't have been feeling that." But it's only after the fact that you realize you're feeling this. But it's this bias that occurs when we overvalue something that we own and it's regardless of the objective market value of the underlying thing that we own. If we buy a t-shirt and later on, we value that t-shirt because there's some sentimental or nonphysical meaning to the value of that t-shirt to us, we just overvalue how much that t-shirt is really worth. It might have been $5 when we bought it, but it's worth a lot to us because it has some brand logo or some affinity or you bought it during a certain time in your life. And so, that's the same thing that can happen in investing. When we go into a potential trade or you make a trade in the market, you overvalue potentially something that maybe doesn't have that much value at all. And so, this was proven back in some research back around I think like 1990, 1991. They proved this in research that people do this all the time. And it's evident that people become relatively reluctant to part with something good that they own for its cash equivalent and again, it's because people are not willing to give up the sentimental value or the extrinsic or kind of non-tangible value of this thing and again, it could be a physical object like a t-shirt like what we're using in our example or it could be something like an option contract where you think it has more value, but the market is telling you that it does not have more value and you're putting on this value that could be greater than what actual market value might be.
Put more simply, look. People place a greater value on things once they've established ownership and that's really what it comes down to. When you own it, you immediately (no matter what happens) put a ton of emphasis on value because now, you have owned it and this is especially true for things that we would normally have bought or sold during the market and it's usually like I said, symbolic or experimental or emotional significance, something out there that basically forces you to take a stand and say, "No. I believe in this." And we see this previously and we talked about kind of this bias around trading, but the endowment effect can impact you because what if you, let's say, made a trade in Tesla or Facebook or Twitter and now that you've made a trade in there, maybe you've even told people you've made a trade. You've publicly declared to other people that you've made a trade. Now, you have more of this endowment effect, this more weight on the value of that trade even though that the trade value hasn't really changed. It's still the same trade. Nothing's really changed other than the fact that now, you're part of it and you've maybe told somebody, but now, there's immediately more emphasis in value placed on the trade which might actually lead you to holding the position longer if it's a loser, to maybe not getting out of it as quickly if it's a winner, wanting to be right, wanting to be correct, not wanting to look stupid or like an idiot in trading and that can really mess with your mind. And I've seen this time and time again with traders, is that they have this ego about them that they want to be right. And again, it's not a conscious thing. It's more of a subconscious thing. People don't even know that they're doing this. But this is one of those major things that could affect it, is the endowment effect.
My hope today is that you understand, first of all, what this is and I think we've done a good job on that, but two is just to understand when this is happening. Set your ego aside for all of the trading that you do because there's no place for it. The market does not care who is the owner and who is selling. The market does not care about that type of stuff. You got to set your ego aside and just realize that the most important thing is generating money and reducing risk and increasing the probability of success of your overall positions. Everything else doesn't really matter as much. Hopefully this helps out. As always, if you guys have any questions, let me know and until next time, happy trading.