If you're interested in checking out any of our sources, all the links are provided down below 👇 

🚫 - The Banning of TikTok: https://digiday.com/marketing/a-bill-to-ban-tiktok-is-gaining-traction-in-congress-and-with-some-marketers/

🤝 - 2023 Marketing Mix: https://www.adweek.com/media/publishers-platforms-ad-spend/

😢 - Musk Sadness: https://www.forbes.com/sites/siladityaray/2022/12/19/musk-asks-twitter-users-if-he-should-step-down-as-ceo-and-most-voters-are-saying-yes/?sh=2601ade64702

📝 - Google Ads: https://www.practicalecommerce.com/what-to-expect-from-google-ads-in-2023

In this episode of The Daily CTA, we discuss the recent drop in the Dow Jones and its potential impact on retail. We also talk about this years ANA B2B conference. We discuss the retail industry's "Super Saturday" and what it means for consumers and marketers. Plus we look at consent forms and how they can be a huge data saver. Finally, we explore the controversy surrounding Netflix's advertising. Tune in for these stories and more on this episode of The Daily CTA.

If you're interested in checking out any of our sources, all the links are provided down below 👇

📉 - Dow Drop: https://www.forbes.com/sites/jonathanponciano/2022/12/15/stock-market-selloff-dow-plunges-700-points-after-retail-sales-post-biggest-drop-in-nearly-a-year/?sh=4652b44a7e4f

🚀 - Super Saturday: https://www.retaildive.com/news/national-retail-federation-expects-160-million-holiday-shoppers-super-saturday/638737/

📺 - Netflix Ads: https://digiday.com/future-of-tv/netflix-lets-advertisers-take-their-money-back-after-missing-viewership-targets/

🤝 - Consent Forms: ://www.thedrum.com/opinion/2022/12/15/what-are-consent-management-platforms-heres-how-use-them-reduce-data-loss

🧐 - ANA Conference: https://www.adweek.com/brand-marketing/5-major-takeaways-from-this-years-ana-b-to-b-marketing-virtual-conference/

In this episode, we delve into the ongoing US vs. TikTok saga and explore what it means for marketers. We also discuss Elon Musk's recent troubles and how it could impact Twitter. Plus, we look what the role of CMO might look like in 2023 and how to navigate the tricky world of targeting in the digital age. And last but not least, we ask the question: is Web3 still worth marketers' time and attention?

💃 - US Vs. TikTok: https://www.socialmediatoday.com/news/US-Lawmakers-Call-for-Full-Ban-of-TikTok/638701/

💩 - Elon's In Trouble: https://techcrunch.com/2022/12/14/elon-musk-twitter-forced-ads-europe/

🧐 - CMO 2023: https://digiday.com/marketing/marketers-will-focus-on-community-building-virtual-worlds-retention-incentives-and-more-in-2023/

🎯 - Tricky Targeting: https://www.thedrum.com/opinion/2022/12/14/how-targeting-evolving-digital-out-home

🤖 - Web3: https://www.marketingbrew.com/stories/2022/12/13/have-we-seen-the-peak-of-a-branded-web3 

In this episode, we'll be discussing the recent controversy surrounding Google's demolition of cookies and what it means for consumers and businesses alike. We'll also be looking at how you should be planning for 2023. Plus how businesses can prepare for potential economic challenges, such as inflation. And, we'll be sharing some tips for building customer loyalty and keeping your customers coming back for more!

📈 Trendy Commerce: https://www.adweek.com/commerce/4-biggest-commerce-trends-defined-2022/

🍪 Google Cookies: https://adage.com/article/digital-marketing-ad-tech-news/google-urges-advertisers-test-post-cookie-solution-it-updates-privacy-sandbox/2458981

📅 2023 Planning: https://searchengineland.com/5-ways-to-optimize-your-ad-campaigns-in-2023-390040

😑 Inflation: https://www.forbes.com/sites/baldwin/2022/12/13/is-cpi-inflation-really-coming-down-four-reasons-to-be-worried-about-the-next-ten-years/?sh=fa25ecc2767e

🤝 Customer Loyalty: https://www.entrepreneur.com/growing-a-business/heres-what-really-builds-customer-loyalty-in-the-b2b/439430

Hey there, digital marketing mavens and advertising adventurers! In this week's episode of our not-so-serious podcast, we tackle the big, bad recession elephant in the room. We'll also talk about the latest companies hopping on the TikTok bandwagon and how Airbnb is shaking things up with its marketing. Plus, we'll cover how to give your Facebook a much-needed makeover and discuss the ins and outs of pod bidding. Tune in now for all the juicy details!

🐘 - Recession Elephant: https://www.marketingbrew.com/stories/2022/12/09/many-people-are-struggling-with-inflation-should-brands-address-it-in-ads

🚂 - TikTok Bandwagon: https://www.marketingdive.com/news/amazon-mobile-shopping-social-tiktok/638436/

🏆 - Airbnb’s Marketing: https://searchengineland.com/airbnb-search-marketing-shift-390069

💆 - Freshening Up Facebook:  https://www.searchenginejournal.com/facebook-marketing-tips-boring-page/473242/

🏘 - Pod Bidding: https://digiday.com/future-of-tv/wtf-is-pod-bidding/ 

Hey there, social media and advertising enthusiasts! In this week's episode of our cheeky podcast, we're dishing on all the latest Twitter news. We've got you covered from their oh-so-controversial verification process to their shiny new features. We'll also discuss streaming ads and give you the scoop on end-of-year ad spend updates. And as if that wasn't enough, we'll be taking a deep dive into Disney+ and what it means for the future of streaming. Don't miss out on the fun - tune in now!

If you're interested in checking out any of the sources, they are all provided down below 👇

🐦 - A Bunch Of Twitter News: https://www.reuters.com/technology/twitter-introduce-new-controls-ad-placements-email-2022-12-09/

📈 - Streaming Ads Year End: https://adage.com/article/year-review/year-ad-supported-streaming/2457151

🤔 - Ad Spend Updates: https://digiday.com/marketing/ad-spending-forecast-cloudy-with-a-chance-of-recession/

🍿 - Disney+ Takeaways: https://www.adweek.com/convergent-tv/our-top-takeaways-after-using-disneys-new-ad-tier/

In this episode, we dive into the AI tool taking the marketing world by storm and discuss how it can improve your audience targeting efforts. We also delve into the world of Disney ads and explore how the direct-to-consumer brand, Yeti, has been achieving success. Plus, we share tips on how to avoid stale content. Tune in to learn all the latest news, trends and strategies in digital marketing. Plus, if you're interested in checking out any of the topics we covered today, all the links are provided down below 👇

🛠 - The Ai Tool Everyone Is Talking About: https://www.forbes.com/sites/ariannajohnson/2022/12/07/heres-what-to-know-about-openais-chatgpt-what-its-disrupting-and-how-to-use-it/?sh=43a143ab2643

🎯 - Audience Targeting: https://www.socialmediatoday.com/news/Meta-Adds-Instagram-Audience-Targeting-for-Ads/638249/

👸 - Disney Ads: https://techcrunch.com/2022/12/08/disney-launches-its-ad-supported-tier/

🏆 - DTC Success: https://digiday.com/marketing/how-yeti-is-marketing-like-a-dtc-brand-on-social-media-and-in-the-outdoors/

🧐 - Stale Content: https://searchengineland.com/optimize-underperforming-content-389465

Happy lil Friday (Thursday). Hope everyone is having an excellent week so far! If you're interested in taking a deeper dive into any of the content that we covered today, all the links are provided down below👇

👆- FTC’s Marketing Probe: https://adage.com/article/digital-marketing-ad-tech-news/ftcs-crypto-marketing-probe-could-spell-trouble-ad-agencies/2457621

🔒 - Privacy Priorities: https://www.theverge.com/2022/12/7/23496982/snapchat-ar-lens-purchases-creator-monetization-lensfest

🏔 - Peak Nostalgia:  https://www.marketingbrew.com/stories/2022/12/07/have-we-hit-peak-nostalgia

😣 - Publisher Problems: https://www.searchenginejournal.com/meta-us-news-jcpa/473266/

If you're interested in checking out any of the articles referenced in this Pod, check out the links provided down below 👇

📅 - Instagram Schedule: https://business.instagram.com/blog/schedule-content-instagram

📺 - YouTube’s Best Ads: https://www.marketingdive.com/news/YouTube-top-ads-2022-Amazon-Apple-Netflix/637847/

💸 - eCommerce Sales: https://www.entrepreneur.com/growing-a-business/13-ways-to-increase-your-ecommerce-sales-this-holiday-season/438987

📈 - Lift Studies: https://www.searchenginejournal.com/google-ads-conversion-lift-tutorial-for-advertisers/473042/

🧢 - Company Merch: https://www.marketingbrew.com/stories/2022/12/06/are-companies-second-guessing-branded-swag-as-gifts

Hey! If you're interested in diving deeper into any of the content, everything is provided down below 👇

🤔 Consumer Decisions: https://www.socialmediatoday.com/news/Meta-Guide-on-Key-Factors-Influencing-Consumer-Decisions/637992/

🎧 Podcast Ads: https://www.marketingbrew.com/stories/2022/12/05/data-suggests-brand-awareness-ads-could-be-getting-more-popular-in-podcasting-but-direct-response-still-dominates

💸 eCommerce Strides: https://www.digitalcommerce360.com/2022/12/05/nestle-projects-ecommerce-will-be-25-of-sales-by-2025/

🏆 Long-Form Content: https://searchengineland.com/create-long-form-content-389834

💪 Marketing Moves: https://www.adweek.com/sponsored/4-new-years-resolutions-for-the-ad-tech-industry