This weekend Elon Musk reinstated Donald Trump, who has quite a history on the app. This progression is very interesting as Elon recently agreed to develop a content council, which is supposed to appease advertisers and their wants. Let's dive into it!

🐦 Is Twitter Over?: https://www.socialmediatoday.com/news/Elon-Musk-Reinstates-Trumps-Twitter-Account/637005/

🤖 Virtual Stores: https://adage.com/article/marketing-news-strategy/how-holiday-virtual-stores-are-delivering-data-and-consumer-connections-brands/2453026

🤔 Bad Clients: https://www.searchenginejournal.com/signs-to-fire-bad-client/449719/

👾 Livestream Shopping: https://www.marketingdive.com/news/twitch-livestream-holiday-shopping-marketing-pog-picks/637018/

📈 TV Spend: https://www.marketingbrew.com/stories/2022/11/15/television-fall-ad-spend

Seriously what doesn't TikTok do? TikTok will be dipping its toes into podcasting, and you know advertisers will be absolutely loving this opportunity. 

Interested in taking a deeper read into the articles mentioned today? They're all provided down below 👇

🤖 Google AR: https://techcrunch.com/2022/11/17/google-new-features-across-maps-search-shopping/

🎤 TikTok Podcasts: https://twitter.com/brettdash_/status/1592569160147800064UGC 

🤭 Social Media Disclosures: https://hashtagpaid.com/banknotes/social-media-endorsements-brands-and-dtc-influencers-play-hide-and-seek-with-disclosures

🎯 Target Audiences: https://www.searchenginejournal.com/what-is-a-target-audience-and-how-do-you-find-it/467926/

👻 Snapchat Data: https://adage.com/article/media/kroger-makes-data-available-snapchat-targeting-performance-measurement/2452471

Technology is neither good nor bad inherently, it can either connect us to new experiences and unleash our best selves or pull us into discord and despair. With the current state of the economy, it's incredibly important to embrace optimism and chart your own course for your brand. Today we chat about navigating social media, especially as some platforms begin to stray away from our idea of a brand-safe environment. 

Interested in diving deeper into any topics we covered today? All the links will be provided down below 👇

💸 Making Your Dollars Count: https://www.adweek.com/commerce/economic-slowdown-marketers-digital-advertising/

🏷 YouTube Tags: https://www.socialmediatoday.com/news/YouTube-Tests-Product-Tags-for-Shorts-New-Music-Options/636626/

💼 Amazon Layoffs: https://techcrunch.com/2022/11/16/amazon-begins-layoffs-as-economic-woes-mount/

👷 Social Media Safety: https://adage.com/article/fletcher-marketing/why-brands-need-rethink-social-media-brand-safety/2452421

🧐 Where is Twitter Money Going?: https://digiday.com/marketing/where-exactly-are-twitters-lost-ad-dollars-going/

Happy Wednesday, Folks! What are your thoughts on Web3 and crypto? Many people make the mistake of counting out some very useful Web3 tools due to their invisible ties to the crypto economy. These tools include AR, VR, gaming, and so many exciting ways to connect to new audiences! From the sounds of it, education may be what's lacking between brands and the tools of the "future".

💥 Crypto Crash: https://www.adweek.com/brand-marketing/what-the-ftx-collapse-and-crypto-crash-mean-for-marketers/

🔎 Google Analytics 4: https://www.marketingbrew.com/stories/2022/11/14/pay-transparency-is-now-required-in-nyc-but-many-companies-seem-to-be-playing-wait-and-see

📈 Future of eCommerce: https://support.google.com/analytics/answer/10089681?hl=en

📖 What’s Your Story: https://blog.hootsuite.com/tiktok-ecommerce/

🤭 Pay Transparency: https://marketinginsidergroup.com/marketing-strategy/marketing-trends/

Interested in taking a deeper dive into the content we briefed today? All the links will be provided down below 👇

🗳 - Midterm Madness: https://techcrunch.com/2022/11/12/what-the-midterm-madness-means-for-startups/

🤭 - Layoff Playbook: https://www.marketingbrew.com/future-social/stories/2022/11/09/social-tips-for-finding-jobs-after-a-lay-off

🐦 - Twitter Risk: https://digiday.com/marketing/never-been-critical-twitters-ad-boycott-is-starting-to-look-like-a-long-goodbye/

📈 - Google Metrics: https://www.searchenginejournal.com/google-analytics-4-metrics-optimize-google-ads/466379/

🎁 - Holiday Experience: https://www.marketingdive.com/news/brands-holiday-marketing-retail-strategy-social-media/636321/

If you're interested in diving into any of the stories that we briefed today, the links will all be provided down below 👇

🍏 - Apple Lawsuit: https://gizmodo.com/apple-iphone-privacy-analytics-class-action-suit-1849774313

🐦 - Phony Twitter Accounts: https://adage.com/article/digital-marketing-ad-tech-news/fake-twitter-accounts-are-latest-brand-safety-concern-advertisers/2450671

🔎 - New Instagram Explore Ads: https://www.searchenginejournal.com/meta-announces-instagram-explore-home-ads-placement-via-marketing-api/471006/

💸 - TikTok eCommerce: https://searchengineland.com/tiktok-has-launched-an-in-app-ecommerce-feature-389575

🍃 - Sustainable Marketing: https://digiday.com/media/will-sustainability-efforts-introduce-a-green-levy-into-the-ad-tech-tax/

Seems like Twitter may run into some trouble as the Federal Trade Commission begins to crack down on a security agreement signed back in 2011 that Twitter is not honouring. But why and how? 🤔

Interested in taking a deeper dive into any of the articles we referenced today? No fret! All the links are provided down below 👇

🤔 - Elon's Twisted Method of Madness: https://www.socialmediatoday.com/news/Elon-Musk-Meets-with-Twitter-Advertisers-to-Calm-Concerns/636214/

🐦 - Twitter Departures: https://techcrunch.com/2022/11/10/twitter-lea-kissner-departs/

💸 - TikTok Marketplace: https://www.marketingbrew.com/stories/2022/11/09/tiktok-wants-to-be-a-marketplace

🛠 - Youtube Tools: https://blog.google/products/ads-commerce/a-new-way-to-control-and-optimize-frequency-on-youtube/

✍️ - Tips on Starting A Business: https://www.forbes.com/sites/jodiecook/2022/11/01/your-4-first-moves-when-starting-a-business/?sh=4b9d67404478

If you all are interested in checking out any articles that we referenced today, all the links are provided down below👇

🐦 - Twitter’s Gray Checkmark: https://www.socialmediatoday.com/news/Twitter-Adds-Official-Account-Checkmark-for-Verified-Accounts/636095/

🏀 - Sports Podcasts: https://www.marketingbrew.com/stories/2022/11/08/why-sports-podcasts-could-be-a-slam-dunk-for-advertisers-who-know-how-to-navigate-the-in-demand-space

📲 - Twitter Alternatives: https://adage.com/article/digital-marketing-ad-tech-news/why-mastodon-isnt-twitter-alternative-brands/2450026

📈 - Inflation Opportunities: https://digiday.com/marketing/advertisers-see-marketing-opportunity-amid-inflation-pricing/

💸 - Winning Black Friday: https://www.entrepreneur.com/growing-a-business/the-ecommerce-guide-to-winning-black-friday-and-cyber/437125

So what's next for Twitter? A lot is up in the air, but we look to some larger companies and agencies to see what they think of the situation.

🛠 - Instagram Rollout: https://techcrunch.com/2022/11/08/instagram-scheduling-tool-all-professional-accounts/

🤖 - Reddit NFTs: https://adage.com/article/digital-marketing-ad-tech-news/what-reddits-nft-success-can-teach-brands-about-web3-marketing/2448951

🐦 - Twitter Expectations: https://www.marketingbrew.com/stories/2022/11/04/everything-we-know-about-what-s-happening-with-advertisers-on-twitter

🧐 - Who’s Doing What?: https://www.marketingdive.com/news/Marketing-budget-cuts-recession-US-UK/635919/

🖐 - Canonical URLs: https://www.searchenginejournal.com/what-is-a-canonical-url/469636/

Hello everyone! You know the feeling when the Holidays are over, the adrenaline starts to wear off, and the numbers start to drop? Don't just hop off the wave when you're told to! In this episode we got some tips on how to ride that holiday wave as long as possible 🏄‍♀️

∞ - Huge Meta Layoffs: https://www.cnn.com/2022/11/07/tech/meta-layoffs/index.html

📺 - Youtube Shorts Takes TV: https://www.cnn.com/2022/11/07/tech/meta-layoffs/index.html

👀 - SEO and Content Marketing: https://searchengineland.com/seo-content-marketing-388978

🔎 - Etsy Search: https://www.retaildive.com/news/etsy-rolls-out-image-search-function-google-pinterest/635891/

🎄 - Christmas Promotions: https://www.practicalecommerce.com/5-tips-for-after-christmas-promotions