Hello 🖐 Hope you had a great weekend! Today we cover Snapchat's recent earnings release, which held some mixed reviews. Snapchat is a pretty interesting marketing platform, especially as its Spotlight feature seems to be taking off. Unfortunately, by the looks of the numbers, they haven't fully figured out an effective way to garner advertising dollars.

Interested in any stories we covered? Links are all provided below 👇

Snapchat Earnings: https://www.socialmediatoday.com/news/Snapchat-Posts-Mixed-Results-in-Latest-Earnings-Update/634660/

Influencer Connections: https://adage.com/article/special-report-advertising-week/5-creator-economy-lessons-advertising-week/2444626

Discovery Ads: https://www.searchenginejournal.com/b2b-lead-generation-discovery-ads/466913/#close

Ad Spend Updates: https://www.marketingdive.com/news/ad-spend-declines-fourth-consecutive-month-september-report-finds/634699/

Hello everyone, happy Friday! 😀 Uber ads don't have to seem like an anomaly. We're going to be updating you as the information rolls out!  If you're interested in checking out the articles we used to source our content, the links are down below 👇

A Deeper Look Into Uber Ads: https://gizmodo.com/uber-ads-ride-share-uber-eats-1849678092

How To Market To Frugal Consumers: https://adage.com/article/opinion/marketing-inflationary-times-4-ways-brands-reach-frugal-consumers/2443976

Instagram's New In-App Scheduling: https://techcrunch.com/2022/10/20/instagram-is-testing-an-in-app-post-scheduling-tool/

My Ad Centre:  ://digiday.com/media/google-trust-in-digital-experiences-has-declined/

Have a great weekend! 🖐

Hello everyone 🖐 Some awesome new announcements from Youtube and Uber. Plus, we take a quick look into what streaming services users have been saying about in-stream ads!  Anyways folks, if you're interested in checking out any stories mentioned, the links is provided down below 👇

New YouTube Ad Options: https://www.socialmediatoday.com/news/YouTube-Announces-Moment-Blast-Ads-Expanded-Audio-Placements/634418/

Uber Ads Launch: https://techcrunch.com/2022/10/19/dont-worry-uber-will-find-a-way-to-advertise-to-you/

User's Thoughts on Streaming Ads: https://adage.com/article/media/streaming-viewers-are-unsatisfied-ads-dont-want-pay-more/2443526

Amazon Prime Day The Sequel: https://digiday.com/media/amazons-second-prime-day-sale-brings-mixed-results-for-publishers%ef%bf%bc/

See you all tomorrow 😀 

Hello everyone! 🖐 In today's podcast, we look into Facebook's New Content Tag options, which will streamline brand/influencer partnerships. Also, How Liquid Death defies all critiques of how a beverage company stays afloat. We also are checking out how large food brands have been killing the TikTok game, and finally, a quick update on Netflix and their ad tier!

Facebook Content Tags: https://www.socialmediatoday.com/news/meta-makes-branded-content-tags-available-to-all-facebook-reels-creators/634293/

How Liquid Death Will Stay Afloat: https://www.fastcompany.com/90795680/flush-with-cash-why-liquid-death-is-looking-at-a-future-far-beyond-canned-water

TikTok Food Brands: https://adage.com/article/marketing-news-strategy/how-food-brands-can-win-tiktok/2442711

Checking In on Netflix Ads: https://www.marketingdive.com/news/Netflix-ad-supported-tier-launch-Nielsen-ratings/634085/

Hello Everyone! Today's episode is mostly tool-heavy. We have some new additions to Pinterest as they strive for a shoppable platform. Plus, new updates from Google and TikTok. If you're interested in more information, all the links are provided below 👇

Pinterest’s Measurement Tool:https://adage.com/article/special-report-advertising-week/pinterests-new-measurement-tool-takes-apples-data-changes/2442896

Display Formats: https://www.socialmediatoday.com/news/google-updates-search-display-formats-to-provide-more-context-to-users/634207/

TikTok Showtime Ad Format: https://www.marketingdive.com/news/tiktok-ad-formats-social-commerce-holidays/634049/

Online Groceries: https://www.digitalcommerce360.com/2022/10/14/the-24-6-billion-kroger-and-albertsons-deal-would-remake-the-online-grocery-industry/

Good Morning, and happy Monday! Kanye West has had a very interesting week. We don't want to dive into the controversy surrounding him... There's a lot. What we do cover is his newest interest in the acquisition of a social media platform. If you're interested in checking out any stories covered today check the links down below 👇

Kanye West's Social Media Platform: https://www.cnbc.com/2022/10/17/kanye-west-is-buying-conservative-social-media-platform-parler-company-says.html

A Conversation with a Cofounder Counselor: https://blog.hubspot.com/the-hustle/five-questions-answered-by-a-co-founder-counselor 

PayPal Rewards Program: https://techcrunch.com/2022/10/17/paypal-debuts-a-new-rewards-program-that-combines-honeys-discounts-with-other-ways-to-earn/

Bad Start To The Metaverse: https://www.wsj.com/articles/meta-metaverse-horizon-worlds-zuckerberg-facebook-internal-documents-11665778961

How is it Friday already? 🤔 Today's news is pretty tool/knowledge-heavy. This episode is jammed pack with some vital tools that we're dropped that will make our lives easier. Interested in hopping into any articles covered today they are all linked down below 👇 

Twitter Professional: https://techcrunch.com/2022/10/13/twitter-professional-accounts-link-spotlight-button/

Apple TV Ads: https://digiday.com/media/apple-is-quietly-pushing-a-tv-ad-product-with-media-agencies/

Microsoft AI: https://www.socialmediatoday.com/news/Microsoft-Designer-AI-Art-Generation-for-Marketing-Campaigns/633998/

Google AdSense: https://www.searchenginejournal.com/google-adsense-first-party-cookies-now-support-personalization/467822/

Hello everyone! It's baby Friday (aka Thursday)! Thanks so much for tuning into today's podcast. It is a 🔥 one, I can assure you.  Some crazy news coming from TikTok that will change eCommerce forever... Amazon is shaking in their boots. If you're interested in reading more about the stories the articles are provided below👇 

eCommerce Will Never Be The Same: https://www.axios.com/2022/10/11/tiktok-chases-amazon-fulfillment-centers

Privacy Restrictions: https://www.marketingbrew.com/stories/2022/10/11/how-cmos-are-thinking-about-new-privacy-restrictions

Elon’s Twitter: https://www.socialmediatoday.com/news/how-will-twitter-change-under-elon-musk/633767/

Google Ranking Factor: https://www.searchenginejournal.com/ranking-factors/mobile-friendliness-ranking-factor/

That's your Daily CTA! See ya'll tomorrow 🖐

Happy hump day! 💃 If you are interested in checking out any of the stories mentioned today, check out the links provided below! 👇

Instagram is Falling Off: https://www.marketingbrew.com/stories/2022/10/11/for-influencer-marketing-instagram-isn-t-the-only-show-in-town-anymore

Apple Ads: https://www.itbrew.com/stories/2022/10/07/move-over-meta-and-google-apple-s-coming-for-ads

TikTok Drama: https://digiday.com/marketing/advertisers-arent-steering-clear-of-tiktok-despite-its-geopolitical-dramas/

eCommerce Financing:  https://www.practicalecommerce.com/financing-options-for-smb-ecommerce-merchants

Hello Everyone! I hope you all had a fantastic weekend! We missed you yesterday! It was Canadian Thanksgiving, so I was too busy eating turkey and drinking cheap beer. Happy to be back! If you're interested in diving into any topics, they are all linked below! 👇

Athletic Green’s Podcast Strategy: https://www.marketingbrew.com/stories/2022/09/15/athletic-greens-gives-us-the-scoop-on-its-podcast-advertising-strategy

Transatlantic Privacy Concerns: https://www.stackedmarketer.com/54m/

New Youtube Handles: https://www.socialmediatoday.com/news/youtube-launches-short-handles-for-channels/633740/

Brand Ambassadors: https://adage.com/article/marketing-news-strategy/why-brand-ambassadors-should-be-part-your-marketing-strategy/2436491