We have some good news and some bad news today folks. Unfortunately, according to reports, Elon has made massive cuts to Twitter's staff. When he first signed on to Twitter as owner/CEO, Elon claimed that he'd be making these cuts as soon as he joined. He, unfortunately, wasn't lying...  Good news? You have to tune in and find out! 

Twitter Cuts: https://www.socialmediatoday.com/news/Elon-Musk-Cuts-Jobs-at-Twitter/635848/

Ad Employment: https://adage.com/article/datacenter/ad-employment-rebounded-october-solid-gain/2448571

Netflix Ads: https://www.marketingbrew.com/stories/2022/11/04/brands-advertising-on-netflix-include-louis-vuitton-subway-and-duracell

Landing Pages: https://www.nik.co/

Long-Form Content:  https://www.searchenginejournal.com/long-form-content-guide/468653/#close

Any guesses on which brand is raking in a whopping $10M A DAY in online sales? Plus, a yearly income of $2B. I can promise it's not who you're expecting. So how do they do? What do they prioritize in their online business model? Listen to today's podcast and find out! 

If you're interested in checking any of the articles referenced today, the links are provided below👇

🛠 - New Meta Monetization: https://www.socialmediatoday.com/news/meta-announces-new-creator-monetization-tools-including-subscriptions-on-i/635532/

🚀 - Fastest-Growing Brands: https://adage.com/article/marketing-news-strategy/microsoft-tesla-and-chanel-are-interbrands-fastest-growing-brands-2022/2447946

🐦 - Twitter Verification: https://www.thestar.com/business/2022/11/02/elon-musks-plans-to-charge-8-a-month-for-verification-on-twitter-is-receiving-backlash.html

🧐 - Productivity Hacks: https://blog.hubspot.com/the-hustle/tiktok-productivity-hacks-entrepreneurs

🤯 - Who’s Bringing In 10M Daily?: https://www.digitalcommerce360.com/2022/08/10/how-caterpillar-sells-10-million-in-dealer-online-parts-daily/

The age-old question, 🧐 well maybe not that old, but a question that has lingered in the minds of advertisers and marketers alike. What is brand authenticity?  An even more important question that arises when pondering "authenticity" is why it is so important to consumers. 

If you're interested in checking out any of the articles referenced today, the links are all provided down below 👇

🧐 - What Is Brand Authenticity?: https://digiday.com/marketing/marketers-continue-to-chase-authenticity-but-what-is-it/

👻 - Snapchat Shopping: https://www.socialmediatoday.com/news/Snapchat-BigCommerce-social-shopping/635502/

👨‍⚖️ - Digital Markets Act: https://appleinsider.com/articles/22/11/01/europe-confirms-its-digital-markets-act-will-go-after-apples-app-store

💸 - Black Friday Prep!: https://www.searchenginejournal.com/tips-shopify-store-bfcm-sales/468854/

The mouse is now dipping his toes into the world of eCommerce! Disney+ announced that they would be opening up an eCommerce store! Their strategy has a surprising backbone...

If you're interested in checking out any of the articles we used as references, the links are provided below! 👇

🐭 - Disney+ eCommerce Entrance: https://variety.com/2022/digital/news/disney-plus-early-access-shopdisney-exclusive-merchandise-1235418708/

📺 - Netflix Ads: https://financialpost.com/telecom/media/netflix-streamers-advertising

🤯 - Shopify Acquires Remix: https://techcrunch.com/2022/10/31/shopify-acquires-remix-to-bolster-its-storefront-design-tools/

💸 - The Cost of TV Ads:  https://adage.com/article/media/tv-commercial-prices-advertising-costs-2022-23-season/2437106

Hello everyone! 🖐 Thanks for tuning in today. We're going to be covering a few up-and-coming predictions for social media platforms in 2023, plus we'll take a quick look into what Twitter's new Blue subscription looks like and how it will affect advertisers! 

Everything we talk about today will be provided down below 👇

🤯 - Social Media Predictions: https://www.socialmediatoday.com/news/32-predictions-for-social-media-marketing-in-2023/635297/

📲 - SKAN 4.0: https://digiday.com/marketing/how-apples-skadnetwork-4-0-release-could-affect-mobile-app-measurement/

✔️ - Twitter Blue: https://techcrunch.com/2022/10/31/twitter-blues-troubles-twitters-app-has-only-generated-6-4m-in-consumer-spending-to-date/

🗞 - Hard News Ads: https://www.marketingbrew.com/stories/2022/10/31/audiences-say-advertisers-shouldn-t-avoid-hard-news-like-war-or-covid

HAPPY MONDAY 🖐 Elon has officially taken Twitter, and it did not take much time for him to make some massive changes to the company. Today we cover what changes were made to the exec suite and how that might impact the company moving forward! 

If you're interested in checking out any of the articles we featured, the links are provided down below! 👇

✂️ - Twitter Cuts: https://www.socialmediatoday.com/news/elon-musk-takes-control-of-twitter-cuts-several-execs/635197/

🍪 - Cookie Redemption: https://adage.com/article/digital-marketing-ad-tech-news/google-ads-data-hub-creates-data-clean-rooms-audience-targeting-and-measurement/2446691

👀 - Free Samples: https://www.marketingbrew.com/stories/2022/10/26/why-the-benefits-of-samples-could-outweigh-the-costs-for-dtcs?__cf_chl_tk=uk4UTA3HZ.z_p5hS6rL7xahMO4chIzEOMaP7thkZmIQ-1667234551-0-gaNycGzNDr0

📈 - Amazon Ad Revenue: https://www.marketingdive.com/news/amazon-Q3-earnings-holiday-forecast-advertising/635227/

HAPPY FRIDAY! 🚀 Elon just wrote a beautiful love letter to Twitter advertisers, ensuring that the platform will suitable for advertisers. Plus he highlighted a few of his intentions with the platform, which we dive into today! 

If you're interested in checking out any of the articles we referenced today the links are provided below! 👇

❤️ Elon's Love Notes: https://techcrunch.com/2022/10/27/elon-musk-tells-advertisers-that-twitter-cannot-become-a-free-for-all-hellscape/\

📝 Meta’s Plan After A Tough Q4: https://www.socialmediatoday.com/news/Meta-Outlines-Plan-to-Reignite-Revenue-Growth/635077/

📹 Amazon Video Ads: https://www.marketingdive.com/news/amazon-unboxed-video-advertising-ad-tech/635043/

👀 Google Bumper Ads: https://www.searchenginejournal.com/googles-bumper-ad-creation-tool-is-broadly-available/469121/

Happy Thursday! Huge news coming from Twitter and Elon, it seems like the deal will be officially closed this Friday! There has been a lot of buzz around this story, and searching through all of Elon's tweets and other surrounding news has made it difficult to speculate accurately. But this seems incredibly legit... and the spirits of employees at Twitter are at an all-time low. 

If you're interested in checking out any of the articles we referenced today, the links are provided down below 👇

🐦 Elon’s Twitter: https://www.socialmediatoday.com/news/Elon-Musk-Plans-to-Close-Twitter-Deal-by-Friday/634948/

👀 Keyword Research Tools: https://www.marketingdive.com/spons/which-keyword-research-tools-should-your-business-use-in-2022/634322/

🕵️ TikTok Investigation:  https://www.forbes.com/sites/emilybaker-white/2022/10/25/bytedance-tiktok-investigation-global-chief-security-officer-roland-cloutier/?sh=fd84ed766408&

💸 Venmo x Amazon: https://www.adweek.com/commerce/soon-youll-be-able-to-venmo-your-amazon-purchases/

Hello folks, big news coming from Adidas as they announced that they would be cutting ties with Kanye West. This follows a tirade of anti-Semitic comments made by West in a podcast episode hosted last week. The right move for Adidas, but the company will face massive financial blows in the coming fiscal terms.

👟 Adidas Drops Kanye: https://www.socialmediatoday.com/news/Meta-Performance-5-Improve-Ad-Performance-Amid-Privacy-Changes/634750/

😀 Meta Insights: https://adage.com/article/marketing/adidas-gap-are-caught-ye-kanye-west-brand-trap/2445331

🛠 Creator Tools: https://www.modernretail.co/technology/why-retailers-are-rushing-to-build-tools-for-creators/

🤯 Facebook Groups: https://www.searchenginejournal.com/meta-rolls-out-updates-to-facebook-groups/468784/

Hello everyone! 🖐 Thanks so much for tuning in today! We've been following this Elon x Twitter story for some time now, and it has gotten heated. Elon has stated that he wants to make massive cuts to Twitter's staff which, as you can assume, has upset a lot of Twitter's employees. 

Interested in checking out some of the articles we covered today? Links are all provided down below 👇 

💁‍♀️ Moms On Twitter: https://www.practicalecommerce.com/market-to-moms-on-twitter

🏠 Out-Of-Home Buys: https://www.marketingbrew.com/stories/2022/10/21/marketers-are-increasingly-pairing-data-with-out-of-home-buys

🙅 Twitter Plans: https://www.socialmediatoday.com/news/Musk-Plans-Massive-Staff-Cuts-at-Twitter/634663/

✌️ Saying Good Bye to Instagram and Youtube: https://digiday.com/marketing/agencies-move-away-from-creating-content-for-instagram-youtube-to-prioritize-tiktok/