The Founders of ILoveZA – Episode 13
Episode 13: The Founders of ILoveZA
What started out as a little stall in the Rosebank Sunday Market in early 2015, has now flourished into an organisation that assists individuals and businesses on various levels. Nabihah and Ziyaad Plaatjes co-founders, the sole funders, and the only staff who run the whole operation of iloveza.com, started the online platform to assist South Africans in realizing their dreams.
Both of them, going through some very traumatic experiences in their life while living in South Africa, but still finding the good in the people and the country and their love for their place of birth.
They chose the name iloveza.com because:
The 'i' represents a sense of belonging
The 'love' represents a deep emotion
The 'za' being the international abbreviation of South Africa
The '.com' connecting that love and sense of belonging of and for South Africa to the rest of the World
When the site was originally launched on 25 June 2015, under the name Sjok & Shizi, the site was primarily an online store. The idea of the online store was to give local traders a chance to showcase their products to the world. There are many talented individuals that either do not have the time nor the money or sometimes even the tech know-how to have their own online store. Nabihah and Ziyaad decided that (even though they have limited resources themselves) they would give these individuals the platform to advertise their products.
They do not charge for advertising, no monthly fees, no setup costs, no fixed percentages, and iloveza.com even package and deliver the products around the world on behalf of the traders. The model is easy and simple and makes sure that the trader is never out of pocket, but tries to provide a little something to cover the costs that Nabihah and Ziyaad incur while running this operation.
There is FREE delivery on any product throughout South Africa as well as highly competitive global shipping rates. The online store which is also mobile friendly is just one avenue where the couple are trying to uplift South Africans. Once the name changed to iloveza.com on 21 February 2016, there were major changes in what the organisation had to offer. Teaming up with Travelstart and Booking.com to provide a platform for users to book flights, accommodation, and car rentals, at discounted prices, was the first step.
Music is a big part of the South African culture, and being a small player, labels were not ready to advertise their CDs through the online store, so iloveza.com teamed up with iTunes to promote the latest local albums while stilll giving consumers the chance to purchase their favorite music through iloveza.com's site.
The website and online store are not the only platforms where iloveza.com promote local talent, but also through their weekly Newsletter and social media accounts; Instagram, Facebook, Twitter, and recently YouTube.
Lifestyle and social media are like best friends whether it's fashion, food, or travel. Behind the lifestyle post are bloggers and vloggers. Many of them work hard at their blog/vlog but never get the breakthrough that they need to gain the exposure that they deserve. iloveza.com uses their various platforms to promote these talented creatives to assist them in achieving their goals.