We continue our Top 5 Christmas Song countdown today with number 4, "Jingle Bell Rock". Though covered dozens of times by some pretty big names, the original 1957 version by Bobby Helms is the most popular, receiving tons of airplay and download purchases every year. And yet, Helms, who claims to have written the song with guitarist Hank Garland, never saw a penny in royalties.

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In this, our final week of podcasts for 2019, we countdown Billboard's top 5 seasonal songs, and provide a marketing spin to each. The 5th most popular song is the ubiquitous "Feliz Navidad" by Jose Feliciano. But one of the world's most beloved Christmas songs almost never happened.

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In this episode, we include an excerpt from an interview with Jim Gibson and Greg Hart, who together with James Lochrie, have co-founded Calgary's Thin Air Labs, a start-up determined to transform Calgary's economy and show the world what the modern urban centre should look like.

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If you think you had heard it all from quick service restaurants kicking around the idea of integrating plant-based meat into their menus, think again. Are you ready for Kentucky Fried Soy?

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We had a ton of participation as we celebrated our 500th Instagram follower with a week-long mini marketing course. Calgary-based mom and dad kids-play innovators, Sprog and Sprocket, emerged as the winner and will thus receive some one-on-one consultation from Undoing in the New Year.

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If you're one of the 120 million Spotify subscribers, the Swedish service has a gift-wrapped collection of your listening habits ready for listening, watching and sharing.

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We wrap up our week-long series, "5-for-500" with the final step in the marketing process - BE A STORYTELLER. Marketing starts with identifying, then owning, a problem held by customers. Doing all the work of bringing the solution to market is your value offering, but it is wasted without a memorable story. Don't assume stories tell themselves. YOU must be a storyteller.

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With the 4th tip in our "5-for-500" contest, we dig up a little Greek stoicism and use "Know Thyself" to promote the pursuit of self-awareness. This desirable mental state will not only allow you to see more clearly your strengths and weaknesses - it will compel you to spend time on what you do well for your customers.

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In this, the second installment of #5for500, our thank you to our first 500 followers on Instagram, we share a tip to understanding your "target market". And the first part is to stop calling them a "target market". They are human beings with tribe-like qualities that make them attracted to your product. But you must be obsessive in your pursuit of knowing them, to truly provide for them.

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Today we begin our week-long thankyou to the 500 undo-ers who’ve followed us on Instagram. 5 days, 5 marketing tips.

Tip 1: Own the Problem. Entrepreneurial thinking asserts that we must solve a problem, but really we must take the problem off the hands of our customers. We must OWN IT.

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