The Damn Good Podcast

Do you have to be a mad genius to be creative? Or get inspired somehow? Or is it something within reach of all of us, something that can actually be executed reliably and within deadlines? 

For this season’s final episode, we discuss creativity in all its glory. 

In This Episode



(02:43) How can we be creative?

(04:10) Do you always have to be inspired?

(07:40) How can a single person be consistently creative?

(08:30) 70% of ads aren’t memorable - how do you ensure yours don’t flop?

(10:00) Ways to get fresh ideas

(14:30) Connect the best ideas to your brand

(20:00) How to measure the effectiveness of your ideas

(22:30) Brands that transcend their status as a business



Your Hosts

Hasita Krishna is the founder of Motley Crew, a marketing agency that provides marketing strategy, consulting as well as execution for B2B companies.

Subha Chandrasekaran is the founder of RainKraft, offering one-on-one career coaching, corporate workshops, and consulting assignments involving process or people management. 

Hit that big follow/subscribe button on the top right so you know when the next episode comes out! 

We're on LinkedIn: 

https://www.linkedin.com/in/hasita/ 

https://www.linkedin.com/in/subhachandrasekaran/ 

And Instagram: 

@damngoodcommunity 

@official_motley_crew 

©Motley Crew Marketing Services- Hasita Krishna 

This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.

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Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Have you been frustrated with your lead-generation efforts on LinkedIn? In today’s episode, we share with you tips and a formula you can apply to attract and nurture quality leads at a reasonable cost. Watch out for the bonus tactic on how a certain type of LinkedIn ad could be run for almost the same price as Google ads!

(If you keep track of how many times Hasita says 'if I'm not wrong' in this episode accurately, please DM her on LinkedIn with your answer for some cool podcast merch!)

In This Episode

• (02:10) Why run LinkedIn ads?


• (04:47) Think Campaigns, not ad-hoc messaging


• (06:20) How to calibrate ad spend for maximizing ROI


• (09:14) A formula for successful B2B lead generation


• (12:56) LinkedIn ads are more effective than Google in many ways


• (15:52) How should you evaluate the ‘success’ of a LinkedIn ad?


• (18:20) How can a little company with limited budgets compete with the big guys?


• (23:25) 4 easy ways to make your LinkedIn page more effective


• (27:52) A satisfying project

Our Guest

Varnika Pasari is the founder of Tic Tactic, a B2B marketing solutions provider that aims to help brands grow their digital audience across platforms, convert them into quality leads, and maximize ROI.

The Damn Good Marketing Podcast is a Top 5 marketing podcast in India. Every two weeks, we share with you actionable tips or expert advice that you can use as a business owner to make your marketing effort and spending more effective. 

Do subscribe so you never miss another opportunity to make your marketing work better.

Links

• Show notes and full transcript for the episode.

Your Hosts

Hasita Krishna is the founder of Motley Crew, a marketing agency that provides marketing strategy, consulting as well as execution for B2B companies. 

Subha Chandrasekaran is the founder of RainKraft, offering one-on-one career coaching, corporate workshops, and consulting assignments.

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This podcast is powered by CrazyTok: We help experts become influencers by helping you launch, produce and grow your own custom-branded podcast.

Find us on our Website, LinkedIn, or Instagram

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Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Have you found yourself managing two personas, one of an entrepreneur and the other of you as a person when you’re not working? All founders and leaders need to be creators also, and all creative effort needs to be supported by ads. Oh, and all ads also need to be supported by CRO! Where does this end? How can you keep it simple?

In This Episode

(01:31) Challenges doing too many things in marketing
(03:17) Handling multiple identities
(04:30) Branded house vs house of brands
(05:49) When to invest on a single aspect and when to diversify
(08:20) How to make the separation between roles
(11:32) What worked for others might not work for you
(15:20) Focus on where the audience is
(20:28) Don’t over-focus on the metrics
(23:22) Balance between topical and timeless content
(27:05) You needn’t market everything all the time
We're on LinkedIn:
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
And Instagram: @damngoodcommunity @official_motley_crew
©Motley Crew Marketing Services- Hasita Krishna
This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.

---

Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Have you ever struggled to articulate what your brand stands for? Or wondered how to not just be, but also sound authentic online? In this episode Hasita and Kushal Menghrajani, Chief Creative Officer at The Experience Co, walk you through a quick exercise in how to do it right. They also discuss community, storytelling and content creation, with a fun aside into how Kush won the Bira account from amongst hundreds of contenders!
Our Guests
Kushal (Kush) Menghrajani is the Chief Creative Officer at The Experience Co and Director and Curator at The Beachhouse Project. Prior to this, he’s been a writer, brand film-maker, social media strategist and content specialist.
In This Episode
(02:08) What is storytelling
(05:51) Community vs tribes and social media
(12:58) Standout brands
(17:41) Self-branding and overcoming imposter syndrome
(21:06) A short exercise in describing your own brand
(28:37) Establishing a perpetual content cycle
(32:50) Micro-content and ‘chasing’ algorithms vs long form content
(40:04) How Kush won the Bira marketing account
(43:54) How the Ragini MMS movie script was pitched
Hit that big follow/subscribe button on the top right so you know when the next episode comes out! 
We're on LinkedIn: 
https://www.linkedin.com/in/hasita/ 
https://www.linkedin.com/in/subhachandrasekaran/ 
And Instagram: 
@damngoodcommunity 
@official_motley_crew 
If you found this episode helpful, do say hi to Kush, he's on Instagram @mr.mengh. And if you've never traveled with The Experience Co. before, prepare to have your life changed at https://www.theexperience.co
©Motley Crew Marketing Services- Hasita Krishna 
This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.

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Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Everybody understands the struggles of creating unique content with consistency. This episode charts the pains and gains of content creators as they are encouraged to explore new mindsets and approach newer topics every damn day of the week. Whether you’re a learner, explorer or even an expert, you’ll find something of value to take away after this fun and engaging episode. Tune in to listen to the damn good hosts Hasita and Subha talk about the intricate process of content creation. 
In this episode

Churning out good and meaningful content consistently to get people excited.
The struggles of making content for ourselves vs for clients
The extremities of Personal Bias
Using the Expertise and know-how of content creation mindsets to chart a journey from learning to becoming an expert
Decoding the Learner vs Expert Dilemma
Journalling notes, planning content calendars and timelines
Our Personal Experiences and Learnings
Importance of Consistency and continuity in content creation to make interesting content everyday

Hit that big follow/subscribe button on the top right so you know when the next episode comes out! We're on LinkedIn: https://www.linkedin.com/in/hasita/ https://www.linkedin.com/in/subhachandrasekaran/ And Instagram: @damngoodcommunity @official_motley_crew ©Motley Crew Marketing Services- Hasita Krishna This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.

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Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

It’s a new year! For many of us, that means a new planner and a new beginning. This is even truer for marketers, who have a whole new world of social media content, email campaigns, blogs, websites, and other cool things to work on. In this episode, Hasita and Subha delve into what it means to create a marketing plan in 2023.
00:45 How to approach a marketing plan in 2023
05:14 Plan to cover all four pillars of digital marketing
08:59 The benefits of outsourcing and how you should brief creative teams
16:52 Choosing content platforms and reaching out to a new generation of consumers
22:48 The rise of AI writing tools and their benefits
29:20 Topic-AL: Branding for the Royals (of Britain)
Hit that big follow/subscribe button on the top right so you know when the next episode comes out!
We're on LinkedIn:
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
And Instagram: @damngoodcommunity @official_motley_crew
©Motley Crew Marketing Services- Hasita Krishna
This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.

---

Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

This week, we’re excited to bring you the first-ever crossover episode with our sister podcast Small Talk with RainKraft- a podcast for those who feel passionately about growing their career. In this episode, Hasita and Subha discuss a topic dear to both their hearts: the power of storytelling and its ability to make life, career, and media all the more enriching.
In This Episode
01:27 How celebrities use storytelling to shape their narratives
05:15 Branding as a way to position yourself in the professional world
07:50 Finding a point of view to anchor your story
10:10 Stepping out of the comfort zone to share your story
16:40 Finding inspiration for stories in the little moments of life
We're on LinkedIn:
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
And Instagram: @damngoodcommunity @official_motley_crew
©Motley Crew Marketing Services- Hasita Krishna
This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.

---

Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Most people encounter your brand through landing pages. But in the excitement of showing off (as you should), you may be tempted to go overboard… and end up forgetting about the people on the other side—your customers! 

In this episode, Hasita and Subha discuss what actually makes a landing page effective and how brands should approach making one.

02:23 What exactly is a landing page and what is it supposed to do?

05:10 What do users look for in a landing page? And what do they absolutely NOT want to encounter in one?

08:04 How can I toe the line between explaining my services adequately and not overwhelming users with information?

16:30 What should I avoid while creating a landing page? (The don’ts of creating one)

19:12 At what point (and from whom) should I take feedback about my landing page?

25:58 Topic-Al: The advent of AI writing tools and why we find it so appealing.

Hit that big follow/subscribe button on the top right so you know when the next episode comes out!

We're on LinkedIn:

https://www.linkedin.com/in/hasita/

https://www.linkedin.com/in/subhachandrasekaran/

And Instagram: @damngoodcommunity @official_motley_crew

©Motley Crew Marketing Services- Hasita Krishna

This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.

---

Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Is Elon Musk a gifted man of science or an evil genius? The answer to the question depends entirely on your perception, a perception that is central to his personal brand. In the context of brand marketing, you absolutely cannot leave a room without hearing the word 'personal brand' casually thrown around. And yet, why isn't everyone successful at building one?

In marketing, we always say, 'If it were that easy, it would have been done already." Brand building takes time, effort, and energy most of all. It isn't that one instance of showing up and posting something online, but about having the energy to do it over and over again. And then some.

But what exactly is the process for building a solid personal brand? And if you're a founder, should it be the same as your company brand? 

2:28 Whether you realize it or not, you already have a personal brand. But is it the one you want?

6:36 Celebrities are now launching products leveraging their personal brand. Why would you buy from one, but not from the other?

10:34 Authenticity- that oft-overused word. You need to be authentic, but authenticity is not the same as transparency.

12:35 A company's narrative could be a combination of the founders' personal brands, but the messaging needs to be harmonized across both, or you end up in a bit vat of soup like the good folks at Byju's.

18:45 Personal brands are built through story-telling. But can your story enrich others? How Resse Witherspoon became a millionaire all over again, by starting a book club.

22:46 Topic-Al: Action time: Learning from recent flops, successes, and things that make you go 'hmm, maybe that isn't the best way to go about building a personal brand!'

Hit that big follow/subscribe button on the top right so you know when the next episode comes out!

We're on LinkedIn:

https://www.linkedin.com/in/hasita/

https://www.linkedin.com/in/subhachandrasekaran/

And Instagram: @damngoodcommunity @official_motley_crew

©Motley Crew Marketing Services- Hasita Krishna

This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.

---

Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Emails, emails everywhere, not a single one worth reading.

Out of 50 emails of all shapes, forms, and varieties, we receive each day, we probably read one. The recipe for a good email consists of some ingredients- like understanding exactly who you want to speak to, knowing in depth the subject you're writing about, and giving people the 'hook' so they have a reason to pay attention.

In this episode, we discuss why this simple recipe often goes bad, and what we can do about it.

[02:06] - [6:38] Email drip campaigns and cold emails, how many to send, and when to end them.

[07:50] - [10:58] Styles of emailing, whether you should include images and GIFs, and how to write for a mobile reader.

[10:59] - [12:06] That thing that no one talks about- email analytics and vanity metrics, and why open rates probably don't mean much.

[12:06] - [16:08] Intentionality in emails, and why sending 10 good emails is better than 100 random ones.

[16:09] - [16:45] Should you or should you not run a festive email campaign?

[16:45] - [22:50] The recipe for the perfect email communication piece, from 10 years as a copywriter

[22:50] - [24:10] Subscription emailers, and what it takes to monetise them.

[24:10] Topic-Al

A transcript of this episode is available at https://www.motleycrew.in/post/the-recipe-for-writing-the-perfect-email-from-ten-years-as-a-copywriter

Hit that big follow/ subscribe button on the top right so you know when the next episode comes out. 

We're on LinkedIn 

https://www.linkedin.com/in/hasita/ 

https://www.linkedin.com/in/subhachandrasekaran/ 

And Instagram @damngoodcommunity @official_motley_crew 

©Motley Crew Marketing Services- Hasita Krishna 

This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.

---

Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com