Google's Helpful Content Update downgraded websites engaging in low-quality content production practices such as A.I. generated content, lack of content, poorly written content, and sloppy content.

Unfortunately, for plumbers, plumbing websites are some of the most guilty of engaging in these practices. Part of it stems from bad actors in the plumbing marketing landscape, and other times it is ignorance.

Some plumbing companies don't realize their website is written with A.I. generated tools since it reads like a college-educated writer produced the actual content. However, Google has the technology to detect A.I. will likely downgrade your rankings.

In either case, these content practices can ruin your website and online presence in 2023. The following podcast episode dives into standard practices flagged by Google and how to create Google-friendly plumbing content in 2023.

To learn more about writing high-quality plumbing web content, check out this resource: https://www.plumbingwebmasters.com/resources/perfect-content/