Description:In this episode of What It Do, Ryan and Jason dive deep into the realities of scaling businesses to 9 figures, the hidden drama behind big exits, and the power of strategic decision-making. Ryan shares why he traded in his pickup truck for an electric spaceship and how it reflects a bigger lesson in smart business moves.Jason breaks down his fractional executive model, revealing key insights on pricing consulting services, avoiding AI rabbit holes, and staying in your zone of excellence. Plus, Ryan shares a sales call horror story that tested his patience and the exact strategy he used to handle a wild negotiation.🚀 What you'll learn in this episode:The real cost of scaling to 9 figures (it’s more than just money)Why more commas = more drama in businessThe biggest mistake consultants make when pricing their servicesThe AI pitfall that can waste weeks of your timeHow to create high-value webinars without calling them “webinars”A sales call gone wrong—and the perfect response to an outrageous demand🔥 If you're a founder, consultant, or anyone looking to scale smarter, this episode is a must-watch. Don’t forget to like, comment, and subscribe for more game-changing insights!📍 Chapters:00:00 - Intro: Welcome to What It Do02:15 - Selling for Three Commas 💰 (What It’s Really Like)06:30 - Why Ryan Traded His Pickup for a Spaceship 🚀10:45 - How to Scale a Business the Smart Way15:00 - The Fractional Executive Model & Pricing Strategy20:20 - AI Productivity Hacks—And the Trap to Avoid26:40 - The Sales Call That Pushed Ryan to the Edge 😡30:55 - The Secret to High-Impact Webinars (Without Calling Them Webinars)36:00 - Closing Thoughts & What’s Next#Entrepreneurship #BusinessGrowth #StartupSuccess #ScalingUp #WhatItDo