Episode 94 of The Data Business Podcast dives into column-level lineage — the metadata practice that maps how individual data fields flow through pipelines, transforms, and dashboards. Lucas and Luna explore a real example: a mid-sized fintech, PayFlow, which needed to prove to auditors that a single field — 'transaction_risk_score' — was computed correctly across 14 downstream reports. They walk through how column-level lineage differs from table-level lineage, why it's suddenly essential as GDPR and SEC regulations tighten, and what tools like Atlan, Monte Carlo, and custom dbt solutions are doing about it. The hosts also touch on the human side: data engineers pushing back because column-level lineage requires more instrumentation, and why compliance teams are starting to demand it in vendor RFPs. If you're building or managing data infrastructure in a regulated industry, this episode gives you the vocabulary and the business case to make column-level lineage a priority.