🚀 Digital marketing has never been more challenging. In this episode, Vadym and Ruslan break down the Four Horsemen of Digital Marketing Analytics – Consent Mode, ITP, Ad Blockers, and GA4 Attribution Challenges – and how they’re reshaping the way marketers track, analyze, and optimize performance.

🔍 What you’ll learn in this episode:
1️⃣ How to mitigate data loss caused by Consent Mode and ITP with server-side tracking and conversion modeling.
2️⃣ Smart strategies to counter the rise of ad blockers and ensure accurate campaign tracking.
3️⃣ How to make sense of GA4 attribution models and avoid inconsistent reporting.

📈 Ready to stay ahead in this privacy-first world? Learn how to adapt your marketing strategy for reliable data insights and smarter decisions.

➡️ Start your free trial at OWOX BI

👉 Get trusted reports with your context in 1 minute

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🚀 Even the best analysts make mistakes – but some can cost businesses serious time and money. In this episode, Vadym and Ievgen break down the most common data analysis pitfalls and how to avoid them.

🔍 What you’ll learn in this episode:
1️⃣ Why jumping into data without clear goals leads to misleading insights.
2️⃣ How bad data quality, wrong metrics and cherry-picking distort decision-making.
3️⃣ The dangers of misinterpreting correlation, ignoring outliers, and using flawed benchmarks.

📈 Want to avoid costly errors in your data analysis? Learn the best practices for clean, accurate, and actionable insights.

➡️ Start improving your data strategy today

👉 Get trusted reports with your context in 1 minute

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🚀 The role of data analysts is evolving fast—are you keeping up? In this episode, Vadym and Ievgen dive into the essential skills that every data analyst needs to thrive in 2025.

🔍 What you’ll learn in this episode:
1️⃣ The must-have technical skills, from SQL to data modeling and visualization.
2️⃣ How soft skills like strategic thinking and communication set top analysts apart.
3️⃣ The emerging trends shaping the future of data analytics, including AI and econometrics.

📈 Whether you're looking to sharpen your skills or future-proof your career, this episode is packed with insights to help you stay ahead in the data-driven world.

➡️ Take your data analytics game to the next level

👉 Get trusted reports with your context in 1 minute

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🎙️ Unlock the power of a data-driven culture to fuel business growth in 2025. In this episode, Vadym and Ievgen dive into how building a data-driven culture can fuel growth, innovation, and efficiency in 2025.

🔍 What you’ll learn in this episode:
1️⃣ The key to eliminating disconnected silos with scalable data architecture.
2️⃣ How to empower every team – not just analysts – through data literacy and collaboration.
3️⃣ Practical steps to foster a culture of data-informed decision-making and align teams.

👉 Learn more about Data Democratization

📈 Ready to build a data-informed organization? Take the first step with the tools and insights shared in this episode.

➡️ Explore OWOX BI’s solutions for a data-driven culture

👉 Get trusted reports with your context in 1 minute

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🚨 Is your marketing strategy suffering from blind spots? In Episode #2 of Season 2 of The Data Crunch Podcast, Vadym and Ievgen uncover the hidden gaps holding marketers back in 2025 and reveal how to fix them.

🕵️‍♂️ What you’ll learn in this episode:
1️⃣ How disconnected systems and siloed data obscure your marketing ROI—and the simple solution to unify your data with OWOX BI.
2️⃣ Why the cookieless future is a reality and how server-side tracking can help you stay ahead.
3️⃣ How to balance acquisition vs. retention efforts and focus on actionable metrics that truly matter for growth.

💡 Key takeaways for marketers in 2025:

• Blend backend data with analytics tools to see the full picture of marketing performance.
• Switch to server-side tracking with OWOX BI Streaming to prepare for the cookieless era.
• Ditch vanity metrics and focus on customer acquisition cost (CAC) and lifetime value (LTV).

➡️ Click here to get started with smarter analytics today.

📹 Watch related content: What are Marketing KPIs? 7 TIPS To Define Yours

Let’s eliminate those blind spots together! 🚀

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🚀 Ready to transform your reporting game? Start Season 2 of The Data Crunch Podcast with an in-depth look at data marts — the ultimate cheat code for reporting efficiency. Vadym is joined by Ruslan, OWOX’s Head of Product, to uncover how data marts can:

🎯 Empower business users with live, up-to-date data.
💡 Reduce analysts' repetitive tasks and enhance their strategic focus.
🛡️ Strengthen data security with custom filters and automation.

🔍 Discover the untapped potential of your reporting with data marts and start making more data-driven decisions.

➡️ Sign up for the OWOX BI free trial today.

📥 Learn more about OWOX’s Shared Data Marts

👉 Get trusted reports with your context in 1 minute

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🎄 Merry Christmas and Happy Holidays from The Data Crunch Podcast! 🎅 In this festive season finale, Vadym and Ievgen unwrap 7 incredible gifts from OWOX in 2024 that are guaranteed to elevate your data analytics game.

💡 Discover game-changing tools and resources, including updates to OWOX Reports for Google Sheets, a treasure trove of Google Sheets tips, and our revamped BigQuery content. Dive into insights from our newly launched Data Terms Glossary and modernized YouTube channel, designed to empower your decision-making.

✨ Get a sneak peek into OWOX’s 2025 vision! We’re talking full data ownership, simplified reporting, and unique innovations to make data accessible to everyone.

❄️ Don’t forget to explore these gifts yourself:
🎁 Sign up for a free trial at owox.com
🎁 Install the OWOX Reports Extension for Google Sheets
🎁 Book a call with our team for expert guidance

👉 Get trusted reports with your context in 1 minute

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🎙️ Unlock the secrets of Marketing Mix Modeling (MMM) to optimize your marketing campaigns and maximize ROI. In this episode, Ievgen, Head of Marketing at OWOX, teams up with Analytics Solution Architect Ilya to break down the essentials of MMM.

🚀 Discover how MMM can help you identify which marketing channels are driving the best results and learn how to allocate your budget smarter. From understanding the 4Ps to leveraging regression models for actionable insights, this episode simplifies the complexities of modern marketing analytics.

📈 Ready to transform your marketing strategies?

Learn how to use MMM to analyze performance, predict future outcomes, and refine your marketing plans based on real data. Start applying these techniques to see the impact on your bottom line.

➡️ Take the first step by exploring the resources and tools with OWOX.

👉 Get trusted reports with your context in 1 minute

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🔍 Dive into the world of ad hoc reporting with Vadym and Ievgen on this episode of The Data Crunch Podcast. They explore why this flexible, on-demand reporting approach is revolutionizing business decision-making, offering a deep dive into its functionality and benefits.

📈 Discover how ad hoc reporting empowers users to instantly generate personalized reports, addressing specific business questions without delays. Ievgen explains how this method allows direct access to needed data, supporting dynamic business environments with timely insights.

🚀 Ready to make your ad hoc reporting seamless and efficient?

➡️ Equip your business with OWOX BI to make faster, more informed decisions and stay competitive. Start your free trial today.

👉 Get trusted reports with your context in 1 minute

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🔍 Welcome back to The Data Crunch Podcast! Join Vadym and Ievgen as they delve into the world of marketing analytics, a crucial tool for unlocking superior marketing strategies and results. This episode is all about making the complex simple and actionable.

📈 Explore the three key areas of marketing analytics: the present, the past, and the future. Learn how real-time data influences current marketing efforts, how past data helps in understanding customer behavior and campaign effectiveness, and how future predictions can guide upcoming strategies. Ievgen breaks down each component, explaining how businesses can use this information to make smarter, data-driven decisions.

🚀 Ready to harness the full power of marketing analytics in your business?

➡️ Dive deeper into your data with OWOX BI and start making more informed marketing decisions today. Sign up for a free trial today.

👉 Get trusted reports with your context in 1 minute

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