The Data-Driven Marketer

Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform.

Chatbots can acquire leads, demo products, help onboard new customers, and of course offer customer support.

Creating bot script is like creating a nurture stream or a decision tree in one of your marketing automation tools. You create branch paths for the typical buying questions and patterns that people have.

Marketing’s sole purpose is to help drive more sales.

They should always be in perfect alignment to each other.

You need to start with the end sales goal and then work backward to get a marketing plan in place that supports that.

Adam Goyette, Vice President of demand generation at G2, the largest marketplace for B2B software in the world, has mastered sales and marketing alignment. He shared his expertise with us.

As marketers, we’re drowning in data.

Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions.

SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketing, and product development.

Many companies are trying to transition away from silos. The silos usual happen as a result of separate delivery systems that have incompatible analytics. Over the last three years, companies have been trying to connect all this information.

Because in most cases the marketing tech stack grew organically with lots of different technologies from different vendors, coming up with an actionable strategy has become increasingly difficult.

Jill Rowley, is Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the marketing automation space.

For social selling, Rowley recommends that you Google a prospect to absorb any:

• Videos they have appeared in
• Podcasts
• Q&As
• Fireside chats
• Quotes in articles
• Online groups they belong to
• Who they reference on LinkedIn
• Anything that will help you understand what the person cares about and what  their point of view is

In our inaugural regular podcast you’ll learn:

• Important Sales Lessons.
• Social Selling = Social Networks
• Make Social Network Deposits Before You Make A Withdrawal
• Marketing vs. Sales = Reach Vs. Relationship
• You Need Data Stewards

Some data nerds are throwing a podcast, and you’re invited!

I’m Allen Pogorzelski, Marketing VP at Openprise which helps companies leverage open data and open web technologies.  I’m launching a podcast called The Data-Driven Marketer.

You're going to hear from experts in marketing, operations, demand gen, and digital marketing on building organizations, careers, and growing revenue.

It will be really interesting and a lot of fun.