Today, we’re diving into the good stuff — data, strategy, and what’s actually working in senior living sales right now. I’m joined by Maggie Seybold, VP of Customer Insights at Welcome Home Software, and let me just say... if you’re into nerding out over numbers (or if you just want to move more people in), you’re gonna love this one.

We talk about:

1. The biggest sales and marketing trends from 2024 (straight from real CRM data)
2. Why the smartest communities are shifting away from aggregators — and what they're doing instead
3. How digital-first strategies are creating stronger, faster lead conversions
4. The power of fast, personalized follow-up (and how much it matters when and how you reach out)
5. Why understanding your prospect’s full journey is non-negotiable now
6. How top communities are tightening up their sales funnels and boosting move-ins
7. The simple mindset shift that could help your team close faster and retain longer

We even get into why transparency on your website matters more than ever, and why marketing and sales HAVE to be best friends if you want to win in 2025 and beyond.

Big thanks to Maggie and the team at Welcome Home for being such amazing partners to the industry and sharing so much valuable insight. Grab your coffee (or your Welcome Home Yeti, if you’re lucky) and let’s get into it.

Resources Mentioned:
🔗 Welcome Home Software's 2024 Senior Living Sales & Marketing Report

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