Most gym owners think they need more clients to make more money.

They're dead wrong.

In this episode, I'm breaking down the ONE rule that separates struggling gym owners from those building six-figure movements. It's the rule I ignored for three years and nearly lost everything because of it.

This isn't about marketing tactics or sales scripts. This is about the fundamental shift that makes everything else work. When you get this right, marketing becomes easy. Sales conversations flow naturally. Your fulfillment gets simple.

When you get it wrong? You're stuck in the volume trap forever.

I'm sharing the exact moment this rule saved my business, the client story that proves it works, and why 99% of gym owners are breaking it right now without knowing it.

If you've got a high ticket program that isn't selling, or you're thinking about launching one, this episode will change everything.

Fair warning: This one hits different.

Let's go.

Someone stops you at the grocery store and asks "What do you do?" and most gym owners fumble this moment with generic answers that kill conversations, but I'm going to teach you exactly what to say with the Movement Statement - a 20-second formula that stops people cold and 5x'd my organic leads. Instead of sounding like every other gym owner, you'll become the person they HAVE to know more about.

I almost lost everything because I broke the ONE rule that matters in high ticket coaching.

My mentor told me: "One avatar, one solution." I ignored him. I wanted to serve everyone.

For three years, I got lucky during the "golden era" of high ticket fitness. Then 2023 hit. The trust recession began. My "serve everyone" approach became a disaster.

I can't tell you how many gyms I see spending $4K a month on ads, cold calling leads, and running the same copy as thousands of other gyms. Burned out. High ticket sales dried up.

That's when I finally followed the golden rule.

Following the golden rule is how clients like Keith and Shannon found me. Keith discovered me through a simple "snacking is for losers" post and has invested over $100K with me in four years. Shannon consumed my content for 60 days, then DMed me ready to buy.

The trust recession is here. Generic offers don't work anymore.

But when you get crystal clear on who you serve? You stop chasing clients and they start chasing you.

I'm breaking down why the traditional "volume game" of paid advertising is leaving gym owners with broken bank accounts and empty souls. After working with gym owners across the world for five years, I'm sharing the fundamental misalignment between who we are at our core (servers, connectors, impactors) and what the industry tells us to do (chase more leads, nurture harder, be generalists).

In this episode, I share:

• Why the old-school paid ad playbook costs you $3-4K monthly just to break even
• The "trust recession" making it harder than ever to convert cold leads
• My 3M Method (Movement Marketing Method) that aligns with your values as a gym owner
• The 4-step process I teach to attract dream clients who pay premium rates and refer constantly
• Why "attraction selling" beats manipulation every time

This isn't about adding another marketing strategy to your overwhelm - it's about finding the ONE approach that lights up your soul while filling your gym with people you actually love serving.

Perfect for: Gym owners tired of the lead generation hamster wheel, fitness professionals ready to build movements (not just memberships), and anyone who believes business should serve your life, not consume it.

I'm bringing you the best nutrition coach in the world - Jen Broxterman - who built a $500k nutrition empire with 500+ clients without spending a dime on Facebook ads.

While everyone's chasing social media followers and running expensive ad campaigns, Jen cracked the code on organic client acquisition using a strategy most coaches completely ignore: her website.

Here's her secret sauce: Instead of generic, boring website copy, Jen writes every page like a personal letter to one specific person. She knows her ideal client's story better than they do and tells it back to them so accurately that they email her at 2am pouring their hearts out.

Then comes the magic - Jen responds with personalized video messages, not automated sequences. Real human connection in an AI world. The result? People come pre-sold and ready to invest, often booking 6+ weeks out.

We dive deep into her "dressing room experience" approach, why she only does "post and abandon" on social media, how she uses AI to scale the human touch (not replace it), and the exact framework that lets her close $1,599 packages in under 24 hours.

Bottom Line: While everyone's fighting for attention on social platforms, Jen built her empire by becoming the most helpful, human coach people could find when they were actually ready to buy. Sometimes the old-school approach wins.

I'm about to tell you why the traditional "DM 100 strangers a day" strategy nearly broke me.....and how I created a framework that makes outreach feel authentic instead of soul-crushing.

Early in my career, my mentor told my wife-Kerry and me to DM 100 people daily for our Potato Physique offer. We were motivated and executed... for about two weeks. Then it fell off completely. Sure, the numbers game works if you can stomach it, but here's what I realized: What's the real cost of following a plan you're not aligned with?

After working with hundreds of gym owners, maybe one or two were built for that mass-nurture approach. The rest of us? We're sacrificing our souls for a strategy that feels wrong.

So I created the "How Would Jesus DM?" framework. Instead of treating prospects like spreadsheet entries, I started approaching every conversation with genuine curiosity and service. The energy shifted from "How can I sell them?" to "What can I genuinely do to help this person?"

I'll break down exactly how this reframe works, why gym owners who use this method actually look forward to outreach, and the astronomical results we're seeing since introducing this framework to my community.

Bottom Line: I stopped treating people like numbers and started treating them like Jesus would - with genuine care and curiosity. My soul (and my business) finally aligned.

I Saw a Rabbit (And Everything Changed)

96 hours ago, I was questioning everything about my business. Then I heard a story about how a rabbit can be the sign you're on the right path.

The next day I was at the park with my wife, and we're talking about how 85% of the gym owners I mentor are building mom movements. We look at each other, feeling this weight lift off our shoulders.

Then we see it. A rabbit. Just staring at us.

That's when everything clicked.

We're done being generalists. We're going all-in on FitForever Moms. Every piece of content, every offer, everything speaks to moms. Period.

This isn't theory anymore. This is show, don't tell. I'm sharing every tactic, strategy, and SOP that builds our movement. The good, bad, and ugly.

Because here's the truth: unless you're a specialist with a solution for someone very specific, they're not investing in your program. The generalist game is over.

Time to find your rabbit and go all-in.

The 5 Unfair Advantages Gym Owners Have Building Online (That Nobody Talks About)

Most mentors tell you to "just focus on your gym" and maybe think about online later. That's backwards thinking that keeps you stuck forever.

If you've successfully run a gym, you already have five massive advantages that 99% of online coaches will never have. You're built different. You have real experience. You already know your dream client. You have a built-in audience. And AI just eliminated the biggest excuse.

I'm not asking you to burn down your gym today. I'm asking you to take baby steps. Start putting out content that speaks to the people you want to work with.

Here's what I can promise you: If you do this consistently, you'll sign more business for your gym. Full stop.

There's zero downside to building your personal brand as long as you're not neglecting your gym.

Better to start now than wish you had two years from now.

Let's go.

Here's what nobody talks about in the fitness industry...

The best clients you've ever signed probably didn't come from a random paid ad. They didn't need convincing. They came in already knowing your values, your mission, who you built your gym for.

This is the story of Shannon.

She followed my content for weeks. Knew my wife's name, my kids' names, even my half-wiener dog Abbey. When she walked into my house for a consultation, it felt like catching up with an old friend.

No manipulation tactics. No dragging her to the finish line. She signed up the next day and is now my business partner in the Fit Forever Moms movement.

In this episode, I break down: → The exact moment I realized the "chase leads" model was killing gym owners
→ Why 90% of your sales stress comes from talking to strangers
→ How Shannon went from Facebook follower to business partner
→ The Dream 100 strategy that fills your pipeline with qualified prospects
→ Why content should feel like "love letters to your dream client"

Real talk: Most gym owners are full-time chasers. Chasing leads to book calls. Chasing them to show up. Chasing them to reschedule. It's exhausting and unsustainable.

But what if your sales conversations felt like coffee with friends?

What if prospects came in with their credit card ready, saying "I don't want another weight loss program - I want the alignment program you keep talking about"?

The Attraction Cell System flips everything. Instead of convincing strangers, you attract believers. Instead of price competition, you command premium rates. Instead of babysitting nurture sequences, qualified prospects raise their hands.

The math is simple: 4-5 highly qualified dream clients per month. No paid ads. Higher retention. More referrals. Premium pricing.

This isn't a sales tactic - it's a lifestyle shift for gym owners ready to stop playing small and build movements that matter.

Fair warning: This requires patience, authenticity, and belief that you're meant for something bigger than random Facebook ads.

This is where it all started.

I was a sheltered farm kid from Missouri who found confidence in a gym called Titan. Fast forward through corporate life at Under Armour, a dad's car accident, two years farming (spoiler: I'm no Kevin Costner), and a move to Arizona with big dreams.

But here's the thing nobody talks about...

Even when my gym was crushing it - 2-3x revenue growth, 10K+ profit months, five-star reviews everywhere - I felt this hunger. This voice saying "there's something bigger for you, Dave."

In this episode, I'm pulling back the curtain on everything: → The $14 bank account moment that changed my trajectory
 → How a worldwide pandemic led to my first $40K month
 → Why teaching high-ticket sales to hundreds of gym owners wasn't enough
 → The pull I felt to stop being the guide and start leading my own movement

The reality? Most "successful" gym owners are secretly miserable. They're trapped in the volume game, working with whoever walks through the door instead of dream clients who light them up.

This podcast exists because I believe you're meant for something bigger than just running a gym. You're meant to build a movement.

Fair warning: I'm going to share the good, the bad, and the ugly. From life-sized teddy bears that caused panic attacks to the honest conversations that changed everything.

If you've got that burning in your belly - that voice saying you're meant for more - buckle up. We're about to build something that attracts dream clients through authentic content, not paid ads.

Welcome to the movement.