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This is not something I learnt from a book but from my own personal experience of growing to 9 practices. If you want to scale then the worst number is 2, listen to this episode and it will all make sense!
The only reason people aren't doing this strategy is because they don't know the money math in their business. Knowing your money math opens up so many new opportunities to take your practice to the next level.
Chiropractors, here's 4 immediate steps to reduce neediness when selling. So many of us come across desperate when selling because we often do 'need' it but this often repels the other person!
No shows have become more and more common during lockdown BUT there are a few things that we can do right now to improve this. Check out this extract from my recent 'Marketing Bootcamp' about how to deal with not shows.
Has your practice stopped growing? Maybe it's time to take a step back and see if you are saying these sentences because they may just be the reason why you've stopped growing!
All chiropractors are the same, they only seem to celebrate when they get 30 new patients! What about the 5? I built my business, $7 million on just getting 5 new patients a time, trust me it works!
The fundamentals to a reactivation campaign are where you truly win. If you simply do these things right you will beat out high level marketers. With every campaign just email, text, call and send something in the post and you will win.
This is my list of 11 things that you can do to tip the scales in your favour prior to day 1. I truly believe that if you even do half of this list properly you'll be in a much better place prior to your day 1.
I believe this is real reason behind why all chiropractors suck at selling. Selling something that people can't see or touch is tough! Selling a brand new car is easy, they can test drive, they get the new car smell but chiropractic is completely different, it's tough to sell something on talk of results!
Core values are heart of any business and need to be done right. The common misconception with core values is that they are an outwards facing tool but in reality they should be inwards facing and there to keep you and your team accountable. The tighter the context the higher the performance of the team.
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