The DC Practice Growth Show

Chiropractors do you know your cost per lead or cost per client? You need to know these numbers, people say they only got 3 clients from a Facebook ad but broke even on the front end! Who else would be okay with 3 FREE new clients?

This is a mixture of and offline and online strategy that we've fused together during lockdown. This strategy has produced 50 new patients in a single dat for some people.

I often tell the story of the travelling dentist and this story alone helped me reactivate over 1360 patients and make one of my students well over $100,000. The idea behind the story is that we all have old patient files laying around, these files can still be used, upload them into your server and contact them now!!!

Recently I purchased a peloton and boy what an experience but the other day when I was riding I stopped one second short of the line and dropped 100 places and this really made me think of how true this is in life and business, sometimes if we just keep going for that extra second then we will get so much further. So just keep pedalling!

Keeping your clients engaged during lockdown is the key to surviving and coming out the other side stronger. A way which has seen my students have records during a covid year is sending daily emails, yes daily emails. These emails are called Seinfeld emails and are basically emails about nothing but they keep you and your business front of mind for all of your client base. 

New patient show up rates have always been tough but no there's 'permission' in the market place to allow us to double if not triple show up rates new for new clients. So many places now ask for deposits or full payment up front because time slots are so limited so why can't we, as chiropractors do the same? The market right now is allowing us this opportunity, I've tried this in my practices and it's tripled our show up rates for new patients.

We're all in a bit of yo yo at the moment whether it's entering different 'tiers' in the UK, coming in and out of lockdown around Europe or state by state changes in the US but here's a few tips that can help when rescheduling or reactivating patients throughout this time. Here's a quick sneak peak, make sure you have someone on the phones at all times!

I truly believe that this is one of the most important stats that every chiropractors needs to know and that that's your future visit stat. How many people have you got booked in the diary 4 weeks from now?  Register for my FREE webinar, 16&17th January 2021 - dcpgwebinars.com

When I sat down with Tony Ebel for my practice growth summit one of the biggest things we both agreed on that every chiropractor needs to get better at is follow up. Follow up is the difference of someone coming into your practice or not, by simply giving someone a call or a text you can increase your new patients tenfold.

2020 was tough on the world and tough on business owners but I think we all learnt a lot through these hard times. Here are a few of my learnings from the year and what I think we all need to focus on in 2021.