The Debbie Nigro Show

The Debbie Nigro Show

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The Debbie Nigro Show episodes

  • Breast Surgical Oncologist Invents BAT Shield Radiation Protection Specifically For Women in Healthcare

    In 2022, Dr. Lauren Ramsey, a Texas-based breast surgical oncologist, lost a close friend and fellow surgeon to breast cancer. This tragic loss spurred her mission to protect women healthcare workers who face unique occupational risks.

    Recognizing that women orthopedic surgeons are nearly three times more likely to develop breast cancer than the general population, Dr. Ramsey innovated the BAT shield—a T-shirt-style radiation protection garment designed specifically for women in healthcare.

    Unlike traditional protective aprons, the BAT shield offers targeted protection for high-risk areas: the breasts, axilla, and thyroid.

    Clinical testing showed it reduced radiation exposure in the near-breast area by up to 97%, setting a new standard for healthcare safety.

    Partnering with Burlington Medical, a leader in radiation protective gear, Dr. Ramsey's BAT shield is now available in hospitals across Texas and through national vendors where Burlington Medical is supplied.

    The BAT shield's comfortable fit, mesh panels, and 15 size options ensure flexibility and cooling comfort for long hours in the operating room. Dr. Ramsey's goal is to make this garment a standard for all healthcare professionals, from doctors to nurses to radiologic technologists, who are exposed to radiation daily.

    Dr. Ramsey's innovation highlights her dedication to protecting healthcare workers while advancing safety standards in the medical field.

    Meet this brilliant surgeon and now inventor on The Debbie Nigro Show.

    16 min
  • Adults Can Rewire Their Brain with a Manifestation Coloring Book

    Hey there, it's Debbie Nigro! On a recent episode of The Debbie Nigro Show, I had fun chatting about something that's really taking off lately—'adult play' and reconnecting with the joy we felt as kids.

    More and more adults are leaning into activities that bring them back to that pure, playful state. And guess what? Coloring books are one of those trends making another big comeback. But this time in a more personalized way.

    My guest, Madison Malloy, really gets this. Madison is a mindset coach, bestselling author, and the host of the podcast Next to Madison. She's put together a truly unique coloring book called "Color Your Way to Abundance: A 21-Day Manifestation Guide for Wealth, Health, and Love". But this isn't just any coloring book. Madison combines powerful affirmations with the meditative act of coloring, helping people rewire their minds for success and abundance in a totally new way.

    In our conversation, Madison shared her own journey from a high-powered job on Wall Street to becoming a coach and comedian, and now an author helping people unlock their potential.

    With her book, she's taken three of the most important areas of life—health, wealth, and love—and created a 21-day process that's both calming and transformative. Imagine coloring in the affirmation "Wealth is my birthright" and feeling that message truly sink in. By focusing on these affirmations in a relaxed state, Madison's approach makes it easier for people to reprogram their subconscious and build new beliefs.

    Madison also hosts her own podcast, *Next to Madison*, where she helps listeners get happier, healthier, and wealthier, and I love how she blends heart, humor, and smarts in everything she does.

    If you're interested in starting your own journey to abundance, check out her coloring book on Amazon. And if you want to learn more about Madison, head to MadisonMalloy.com

    Catch the full interview on The Debbie Nigro Show and get ready to start manifesting abundance in your life—one color at a time!

    16 min
  • Entrepreneurs Biggest Challenge? Getting Stuck in the Setbacks!

    Entrepreneurs know things don't always go as planned. (Understatement)

    Setbacks are common for those who risk new ideas and ventures but how you deal with those setbacks is critical.

    There are 33 million or so small businesses in the U.S. and that includes a lot of entrepreneurs. Entrepreneurs are out there driving innovation and creating jobs and economic growth across all kinds of industries.

    A lot of people have been encouraged now, seeing great successes out there in the media to pursue entrepreneurship. But it isn't always simple!

    On a recent episode of The Debbie Nigro Show, dynamic entrepreneur Kasey D'Amato offered invaluable insights into leadership and business acumen, particularly for those aiming to grow their small businesses and navigate the challenges of entrepreneurship.

    As a business consultant and coach, Kasey shared personal stories and expert advice on achieving business growth while maintaining a healthy balance between personal life and professional responsibilities.

    Overcoming Setbacks as an Entrepreneur

    Kasey D'Amato's entrepreneurial journey is filled with valuable lessons for anyone looking to succeed in business. She spoke candidly about how setbacks are inevitable but emphasized that it's the ability to overcome these obstacles that separates successful entrepreneurs from the rest. Kasey's leadership philosophy revolves around remaining adaptable and focusing on solutions. She encourages entrepreneurs to embrace failures as learning opportunities and to continue pushing forward.

    "The biggest challenge entrepreneurs face is getting stuck in the setbacks," Kasey shared during the show. "The ability to keep moving forward, no matter what, is what ultimately leads to success."

    Mastering Business Acumen for Small Business Growth

    Kasey's expertise in business acumen and her focus on the strategic growth of small businesses are the abilities she uses to help others. She explained how important it is for entrepreneurs to understand their market and continually refine their strategies.

    Her advice to small business owners? Focus on what makes your business unique and leverage that to outpace your competition.

    "To scale your small business, you must be adaptable and always look for new ways to add value to your customers," Kasey explained. She advocates for entrepreneurs to build a strong foundation in business leadership and continually work on improving their processes.

    Empowering Entrepreneurs

    As a successful business consultant and coach, Kasey also discussed the importance of mentorship and leadership in business. She believes in empowering others through coaching, sharing how she helps clients harness their strengths to unlock their full potential. "Leadership isn't about having all the answers; it's about empowering your team to find solutions," Kasey said, offering advice to small business owners looking to lead their teams to success.

    Kasey also touched on the significance of time and energy management, an area where many entrepreneurs struggle. She emphasized that leaders should be mindful of how they allocate their resources, ensuring that they are focusing on the most critical tasks for business growth.

    If you're looking for some expert advice on entrepreneurship and small business leadership, check out this podcast of Kasey D'Amato's full interview on The Debbie Nigro Show and discover how you can lead your business to success.

    16 min
  • "Empathy" Is The Secret To Lasting Connections

    I'm passionate about showing people how to connect better and how to create realtionships. Realtionships matter.

    In a recent episode of The Debbie Nigro Show, I welcomed Donald Weber, a renowned communications coach, to dive deep into the art of empathy and how it helps us create meaningful relationships both personally and professionally.

    Donald Weber, who started off as a shy introvert, shared his inspiring journey from being bullied in school to coaching some of the world's most elite leaders, including members of European royalty and Fortune 100 CEOs. His message is clear: empathy and strong communication skills can transform how we connect with others, whether in business or life.

    Fostering Empathy and Meaningful Connections

    One of the main topics we discussed was empathy—understanding and connecting with others by identifying their emotions. Donald stressed the importance of being self-aware and recognizing your own emotions before trying to connect with others. He emphasized that listening and showing genuine interest are key soft skills in building trust and fostering lasting relationships.

    As a fellow communication expert and author of "How to Talk to Strangers / Advice from a Professional Stranger Talker", I agree whole heartedly that empathy plays a critical role in real conversations and successful collaborations.

    Donald and I also both highlighted the importance of self-control, and I threw in mention of my "24-hour rule" for managing emotions before reacting. Ah the things that come with wisdom!

    Learning from the Greats

    Donald Weber attributed much of his success to influences like Dale Carnegie, author of *How to Win Friends and Influence People*, as well as personal mentors like Tony Robbins and Deepak Chopra. His message to listeners was clear: continuous learning and self-improvement are critical to becoming a better communicator and leader.

    Who Donald Weber Helps

    Donald Weber's clients range from high-profile individuals to top-tier organizations, all seeking to improve their communication skills. Whether in one-on-one sessions or private workshops, he provides custom training to help leaders develop empathy, emotional intelligence, and effective communication strategies. Often he dioes this very privately.

    Some Key Takeaways ….

    Empathy and Emotional Intelligence: Understanding others' emotions is key to forming meaningful connections.

    Active Listening: Show genuine interest in others and listen intently—communication isn't just about talking.

    Self-Awareness: Being mindful of your emotions helps you better control interactions.

    The Power of Patience: Waiting to respond when agitated can improve outcomes.

    Learning from the Best Books like Dale Carnegie's "How to Win Friends and Influence People" offer valuable lessons.

    Want to learn more about fostering empathy and becoming a better communicator? You can find Donald Weber online by searching "Donald Weber Communications Coach."

    Want to learn how to better connect with people in person? You might want to grab a copy of my book, "How to Talk to Strangers / Advice From a Professional Stranger Talker" by Debbie Nigro. It's only 66 pages. You can start communicating better in about an hour. LOL

    Meanwhile enjoy this podcast our live conversation on The Debbie Nigro Show – airing weekdays 11-12 noon EST live out of WGCH Radio studios In Greenwich, CT and airing live online at WGCH.com.

    Follow me on Instargram for more of everything upbeat: @therealdebbienigro

    10 min
  • Fighting Breast Cancer Is Expensive: Judy Israel Ran 5K During Chemo To Support Free Services

    "Cancer can be financially toxic to patients".

    Read that powerful line in "The Roslyn News" story about SJJCC's Stronger Than Cancer 5K to benefit the Nancy Marx Cancer Wellness Center which took place Sept 29th in Long Island, NY.

    That why, against all odds, Judy Israel who's fighting stage 4 metastatic breast cancer found the strength to run again in that race this year.

    Judy who's going through chemo for the third time in her life, has run the 5K for the last 8 years to raise money to help keep all the centers programs and services free! #WPIXNews in NY and the TODAY Show were among the many outlets that featured her story.

    The Nancy Marx Cancer Wellness Center center has been a lifeline for Judy through her 3 trips through cancer hell, offering a community of individuals who could relate to her experience, and offering programs, support groups and exercise classes tailored to cancer patients and survivors. Most important their services are free and will remain free as long as their donations continue.

    Judy said,

    "It's important because before I found the Nancy Marks Cancer Wellness Center, I had been for a place where I could find people who are going through a similar situation that I was going through where I wouldn't be the only one standing out. It is a safe place. It's a place where you can go and your needs are met.

    "There are groups, there are exercise classes, there are walking groups, there are breast cancer groups, there are family support groups, and it's remote and in person. So there's something for everyone. a broader audience because so many people are affected by cancer whether it's the family as a unit or just an individual so we are trying to reach as many people as we can to bring them in and help them you know what are your needs?"

    The Nancy Marx Cancer Wellness Center in Long Island also offers remote services that are remote. I asked Judy if they allowed people from other places in the country to access this helpful cancer support community?

    Judy said,

    "They have to register with in the center, which there's a and which involves making a phone call and registering, and then you will be able to access through the website to navigate to different, you know, there's a schedule available of exercise classes, of different groups at different times.There are caregivers groups, there's men cancer groups, what different needs for different people."

    All cancer patients need emotional and physical support. Trust me I know. I've been through cancer twice. I am a grateful survivor and grateful to all who helped me through it. But I'd be lying if I said it didn't take an emotional and financial toll on my life. Staying alive ain't cheap.

    Judy Israel who I came to know and adore because her sister Ellen Israel is one of my besties from Ithaca College, continues to fight her own cancer battle, while also serving as an ambassador to the center's advisory board.

    Truly gritty of her to be using her experience to support and inspire others while dealing with yet another cancer fight of her own! AMAZING WOMAN.

    Lots of emotional personal sharing also went on during this live on air conversation with Judy who's in chemo again for metastatic breast cancer and for whom chemo will be ongoing this time.

    People who've been through cancer can speak to each other on a different level of understanding and humor about cancer experiences. Humor is acceptable when it comes from a deeper level of caring because it's a coping mechanism. (Her sister Ellen and I have both been through breast cancer)

    Which is why our conversation took a turn to naming wigs and nailing bucket list items.

    On Judy's Bucket List is a trip up in a Hot Air Balloon (which scares the crap out of me); Driving cross country ( I had some good RV suggestions); and seeing Las Vegas! (I'm game for taking her there. LOL )

    I invited Judy to join The Debbie Nigro Show so I can support her and her efforts to support the Nancy Marx Cancer Wellness Center organization which is so important to her and many others.

    I hope you'll take the time to listen to this podcast of our live conversation on The Debbie Nigro Show and shre it with anyone who could benefdit from hearing Judy and from knowing about The Nancy Marx Cancer Wellness Center in Long Island, N.Y.

    ---

    The Debbie Nigro Show airs live weekdays 11-12 noon EST on #WGCH Radio in the NY/CT. OR You can listen from wherever you are in the world on the digital livestream on WGCH.com. Just hit the Listen Live button. Visit DebbieNigro.com for more informaton or to get in touch.

    14 min
  • How Do You Know When You Need a Psychotherapist?

    A billion people around the world have a mental health disorder. That's a true number and research says one in two people are going to have a mental health disorder at some point in their life.

    Wendy Chaite is a psychotherapist who brings a world of wisdom and compassion to the table. In honor of World Mental Health Day I felt it was a good time to talk about mental wellness and loss and the importance of asking for help.

    Wendy is not your everyday psychotherapist. She's a former attorney, a career counselor for law students, and a national advocate for those living with chronic or terminal illnesses. Her work spans from helping the legal community manage stress and anxiety to guiding those dealing with grief and bereavement.

    Did You Know That A Disproportionate Number of Lawyers and Law Students Suffer from Mental Illness?

    Wendy said,

    "Fortunately, there's been a trend in the legal profession itself, recognizing the disproportionate number of lawyers and law students that suffer from mental illness, primarily depression, anxiety, and substance use disorder. And given the stress and the pressures of the field, that's understandable and there's also those that believe that also certain type personalities are attracted to the field. For example, people that are perfectionists or overachievers and that could also add to the stress of an individual experiences."

    "There's are also the demands depending on the environment in which you work. If you work in a big law firm like I had, you have the expectations of very demanding hours where you're working till 2 o'clock in the morning, your time is not your own. Also, just very often in different areas of law, there can be secondary trauma, let's say you're dealing with domestic violence clients, or other, you know, criminal related matters, that can be very traumatic, even for the attorney or the law student that's experiencing that. "

    "And there's also quite a bit of competitiveness within, certainly during law school, I saw this as a big issue when I was working, I worked for a decade at a law school and the pressures of being able to compete. And very often, law students define themselves through external validation, whether that's getting accepted onto law review or getting a big prestigious job."

    I asked Wendy the Big Question: *How Do You Know When You Need a Psychotherapist?

    Her answer was simple but loud.

    "I would say it's when your private suffering impacts your life, whether it be at work or your personal life, and it's interrupting your ability to function. And it does not have to be a severe dysfunction. It could even be a mild dysfunction, but where it interferes and you're finding yourself suffering."

    Wendy also shared her journey through personal loss, particularly the tragic passing of her daughter, Melanie Rose at 26, who battled a rare lymphatic disease.

    Wendy didn't just face this tragedy—she transformed it into action by founding the Lymphatic Research Foundation which has had extraordinary worldwide impact. This is a testament to her resilience, and her choosing to lean into the difficult parts of life rather than shy away from them.

    Many of us have a long tail of pain from those we've lost on this planet. Bereavement and grief are such heavy issues, and some people just can't get past the pain.

    Often a Psychotherapist like Wendy Can Help.

    Wendy said,

    "Well, I've been very successful working with my clients and not only just clients, but just people also that I meet in my day-to-day life that aren't clients. I too am part of a bereavement group of other mothers that have lost their children. You had mentioned that I created the foundation because my daughter passed away. I created it during her lifetime, not after she passed so that hopefully she could benefit from the medical discoveries and millions of others as well."

    "it's not uncommon for people to put their head in the sand, you know, because these are difficult things and you want to avoid it, you don't want to deal with it. Instead, I recognized the importance of leaning into it, and not being afraid. And so, I educated myself on the death and dying process so that I could be of support to her. And I became a trained death and dying doula. I even took her to conferences and workshops on death and dying. And so, for a young woman facing mortality, we were able to journey through that in a very profound and beautiful way."

    I think Wendy's message of embracing life's challenges is powerful. Her personal experiences were profound.

    Whether it's the pressures of being a lawyer or law student or the struggles of grieving a lost loved one – it's important to know it's healthy to ask for help.

    Wendy's work is a beacon for anyone in need of support. She's proof that even in the darkest of times, there's always a way forward.

    If you or someone you know could benefit from her expertise, please get in touch with her. Her website at WendyChaite.com

    14 min
  • Gold Rush! Miner Jared Lazerson & North Bay Resources Are Busy!

    You're probably wishing you had more gold right now because gold prices are going crazy. Should you buy gold now? Who's got the gold?

    With gold prices hitting historic highs, all eyes are on the companies driving this surge.

    Jared Lazerson is the CEO of North Bay Resources. He has 25 years in the resource game and a passion for mining. From his early days playing with core samples in Vancouver to overseeing gold mines today, Jared's journey is nothing short of fascinating.

    North Bay Resources is a gold mining powerhouse with two active mines: one in Canada and another in California's historic Sierra County, home to the original 1849 Gold Rush.

    Jared shared exciting news about North Bay's latest developments—production is ramping up, with gold yields that are nothing short of impressive. With a production cost of about $500 per ton, they're poised to see strong returns given gold's $3,000 per ounce milestone.

    Obviously sparked by the recent gold frenzy Jared the gold miner has had to step up whatever he's been doing to keep up!

    So what's he been doing?

    Jared said,

    "About a year and a half ago. I started to get re-energized on gold. I've controlled gold projects for, well, way back to the beginning of my career, more than 20 years ago. This one up in Canada that we've taken control over, that one was, for example, something I've been involved with for 20 years, probably $20 million spent on it, 100-plus holes developed, so an advanced project."

    "But in terms of what's going on globally, domestically with price of gold, as you mentioned, it's a dangerous world. So gold has always been safe haven asset, but the interesting part is that now it is because of the returns, kind of a growth asset. So I think everybody kind of knows about that. The main factors, geopolitical, a lot of folks internationally and also domestically, you know, getting off the US dollars. So, internationally, for obvious reasons, people, you know, maybe not so friendly countries want to get out of US dollar or just generally diversify. But also domestically, there's a lot of people in the US that feel there's just too many dollars out there. "

    And It's not just gold that North Bay has its eye on—Jared also mentioned the presence of platinum at their California site.

    The energy in the industry is electric, and with retail buyers snapping up precious metals from unexpected places like Costco, the demand is clear.

    Jared's mining journey includes a groundbreaking venture in lithium extraction, an industry innovation that helped revolutionize battery production.

    Now, he's taking his expertise and passion into the world of gold, and it's paying off in a big way.

    With North Bay Resources' projects underway and the price of gold soaring, Jared Lazerson's leadership could very well define this new era of the gold rush.

    Enjoy these golden nuggets of gold education in this podcast of my live conversation with Jared Lazerson on The Debbie Nigro Show.

    16 min
  • Social Media Tips From Celebrity Social Media Mgr. Gary Frayter

    We all know the power of social media is huge. We all know it, but it's something that continues to morph and it's hard to keep up. It affects us every single day in everything we do, so it's not a light topic.

    It's reshaping relationships and sparking debates on cultural shifts.

    I invited an interesting guy to weigh in on this topic on my radio show. A spitfire celebrity, social media manager named Gary Frayter, who shared some things you should know.

    Gary's expertise goes beyond relationships. He has some solid social media insights that you can learn from, because of his experience managing the online brands of renowned figures like Mike Tyson whose followers he grew to a million.

    Gary who's worked with a lot of celebrities and CEOs, has positioned himself with his Instagram handle @socialmediafortherich but I got him to share some valuable tips for free. (You're welcome)

    I was curious about the social media strategy he used for Mike Tyson who has had a bit of a checkered past, especially since Gary impresses upon people who use social media to be sure to use use the power of authenticity. What did he do for Mike Tyson that got that kind of social media growth?

    Gary said, "For Mike Tyson, I was managing all of the social media for his podcast called Hot Boxing with Mike Tyson. We would have guests on from Kevin Hart to different rappers to different football players. Basically, they would sit down and have genuine conversations, real, raw and authentic. What I would do is package the best moments, take that out, and make sure that that got into the hands of all the viewers. We saw substantial growth from that, and that's what I do for basically everybody else too."

    What I heard Gary suggest was key to a great social media strategy is to be able to capture the best moments say of a podcast and repackage those moments as short bits to put out in other places on social media.

    I can assure you nobody has time to listen to everybody's everything.

    Gary said, "Absolutely, especially when it's an hour-long, hour-and-a-half-long podcast. Sometimes people just want the bite-sized pieces. They want the cliff notes. What are some of the best moments from that entire episode, and how do we make sure to package that with either a good caption or make it visually appealing and put that out on all platforms? That's exactly what I do."

    Well, that's what I should be doing better and many people out there who are trying to keep up with all the social media expectations.

    Gary said, "What I do think is that you will always find your audience and you don't always need a big audience, right? You just need a few people that really gravitate towards your message, really believe in what it is that you have to say and it's kind of like finding a community, right? In person. But this just online just opens up a wider landscape so that you can kind of cast your net a little bit wider and this is exactly kind of, you know, comes into the conversation about dating as well. In person, back in the day, it was a little bit harder to meet somebody that's maybe in a different city. Now it's a little bit easier."

    I asked Gary about the current state of online dating because I look at the dating landscape in social media and the whole relationship thing and I feel sad for so many people who are trying to figure it out and can't meet somebody nice. How would he suggest people use social media to connect with somebody that they might want to connect with in real life for a dating relationship?

    Gary said, "Well, one of the things, one of my passions as well as social media is actually helping young men in all aspects of life. And one of the ways that basically I help guys is basically telling them that they need to be as well-rounded as possible, right? But you also need to market yourself because it's never been more important to market yourself even on the dating scene, right? So for example, you could be the best person on the planet, you've got the best product, you could be the whole package, but if nobody knows about you, then what good does it do, you know? Or at least you won't get to everybody that you want. And so that is basically the key, is basically becoming as well-rounded of a man, I'm a man, so I speak for guys, and of how they need to get in shape, they need to be well-educated, they need to make money, provide some sort of value to the world, and then also just package that and show off their life on social media. And so that last part is extremely important, how you market yourself, especially in the dating pool. I know for sure when a person meets someone they're attracted to they will definitely go check out their online presence or profile."

    Because the dating apps have presented challenges for a lot of people, does Gary recommend that you contact somebody you might be interested in romantically on say, Instagram or LinkedIn, just to start a conversation?

    "Maybe not LinkedIn, but absolutely Instagram I mean Instagram has become the best dating site on the planet for you know, I'm 28 years old so it's become the best dating site at least in my generation and You know a lot of the hundreds of men that I've talked to yes, absolutely Because you could oh you could always say who it is that you are in person a little bit on a first date, but ultimately, your resume, so to say, is your social media, right? So it's going to be a lot easier for people to kind of differentiate, or at least dissect a little bit more of who it is that you actually are when it comes to social media, when it comes to Facebook, Instagram, all of these things, they can see your hobbies, they can see when's the last, okay, he hasn't posted a picture since 2013. Why is that?"

    In our new world order on the subject of 'influencers' I happen to catch a lot of people out there hawking stuff because they're getting paid to hawk stuff, simple because they have enough followers to get paid, which brings up the subject… who on social media should you trust?

    Gary said, "Well, who you trust, it's usually about following somebody. So the way that I look at influencers is like getting an inside scoop into the life of somebody that you found on social media that intrigues you, right? And so how that usually takes place is you have to build trust with that person, right? You slowly start to trust them. And the way that that influencer gets trust from you is by sharing their life with you. They share their life, they share in-depth moments, insights, and then you slowly be, you start to trust them. And then that is when you buy something.

    "Usually, the people that you don't trust and that maybe you just saw pop on the scene right away with a hundred thousand followers out of nowhere, you, you start to get some sort of skepticism from them because they haven't built that trust with you."

    So I think people will ultimately buy from people that they trust and I think that that probably will bring down the saturation a little bit in terms of buying actual products from these influencers because you can't trust everybody."

    As for creating trust that's what Gary does for his clients as a social media manager. He handles all of their content creation, from which he says most will see a return from inbound leads of people messaging on LinkedIn etc. and and saying, hey, I would love you for you to speak at this event or I would love for you to do XYZ for me."

    How Long Does the ROI on a Social Media investment Take?

    Gary said, "You know, the opportunities are genuinely endless, but you have to realize that it's not going to happen overnight. And this is a chip away, chip away every single day type of thing. And then you will see a result within the next few months for sure."

    Gary Frayter does social media for Celebrities, Executives & CEO's and guides them to becoming thought leaders. He Specializes in: TikTok/YouTube/ Instagram/ Facebook/ Twitter / LinkedIn/ Brand Building & Content Creation /Influencer Marketing / Paid Facebook, Instagram & Google Ads / SEO.

    His website is: GaryFrayter.com

    Gary's who's originally from Greenwich, CT home of this radio show checked in from his current digs in Dallas, Texas.

    Enjoy this podcast of our live conversation on The Debbie Nigro Show

    16 min
  • NYC Real Estate Agent "Annie' Lenane Captivates Captive Audiences on 'Taxi TV'

    When I first saw Ann Cutbill Lenane's real estate ad on the screen in the back of a NYC taxi - I thought it was genius! Turns out it was.

    Taxi TV! Wow. Talk about a captive audience!

    Ann Cutbill Lenane is the 'OG' of creative real estate marketing in NYC. She was the first real estate person to take advantage of movie theater ad screens. Ann created ads for her luxury NYC properties to entertain movie goers while they waited in their seats for the movie to start in the days before movie seat reservations were a 'thing'.

    She did that for 14 years before taking her "Annie Gets It Done" commercial highlighting her exclusive real estate listings and placing it onto the screens in the back seats of NYC's yellow cabs.

    So, it was no surprise that Ann who advertises on Taxi TV in NYC was featured in a recent Sunday New York Times Real Estate Section article called "Valuable Real Estate in the Back Seat ".

    Those back seat taxi ads not only showcase some of New York's most luxurious properties but they're also 'geo-targeted', meaning real estate agents can restrict their 'ads' to only be shown while the taxi is traveling in certain areas or on certain streets where they have listings.

    Ann, who's an agent with Douglas Elliman, says buyers like to aspire and they want to see 'into' these apartments and this marketing strategy has translated into property sales.

    Ann will tell you herself that NYC is a tough real estate market right now for sellers to get the prices they had been hoping for. But after 38 years of doing real estate in NYC, Annie prides herself on knowing just how to price an apartment and how to interpret market data with insider knowledge.

    Even so, having just read that NY is #1 in the U.S. for people with marketing mindsets, I figured there must be a lot of competition for buyers these days? Does Ann worry about that?

    "No, I'm always pushing it. I was the first one to advertise in the movie theater. I was the first one to advertise real estate in the taxis and I'm gonna be first to do something next. So, you know, I'm not worried about it, as you said, OG. So, I'm always gonna be out there and thinking creatively."

    Speaking of being creative…

    Annie typically makes 30-second slide shows of her listings, but along the way this single Mom of 2 daughters decided to risk throwing into her ad, that she was also looking for a Mr. Right!

    "That ad went viral and over 15 million people saw it around the world. I was on Good Morning America, they took it and put it on the teleprompter in Times Square, I mean there were articles in China and Russia. I was getting phone calls from men in jail. I have not found the perfect man, but yes, I sure got a lot of attention from all over the globe."

    Ann didn't find "Mr. Right" (yet) but she did find 2000 women who were rooting for her to find Mr. Right!

    And Ann turned those champions into followers and friends, by creating women's empowerment events to bring them all together under the group name "Wise and Wonderful Women".

    That's actually how I met Ann in person as well as other wise and wonderful women at an event she threw a few years ago at the Neuberger Museum in Westchester County.

    "Well, it's so funny because what actually came out of the Man for Anne Taxi ad was all of these men were reaching out, but almost an equal amount of women reached out and wrote to me, because in the ad it says, " if you love your mother but you still don't live with her and have a kind and generous soul and can appreciate a 56-year-old, fit and fabulous woman, give me a call."

    Women were writing me, and they would come up to me and they still do, it's five years later. And they said it was so brave. And I said, tell me why it was brave. Was it because I said I was looking for love? And it was like a kind of a knowing glance, and I said, or was it because I said I was 56?"

    "And they said, yes."

    "So, I said, that's got to stop. "

    Ann was inspired to do something that would lift women. She founded "Wise and Wonderful Women to educate and empower women 50 and older. All her events are free.

    "I didn't get the man but I got 2,000 women so I have 2,000 women that are part of the wise and wonderful women, and we do monthly events that are free and empower and educate women focusing mostly on women that are over 50. But I'm finding that my 23 and my 24-year-old daughters need our wisdom too and need to hear the topics that we are also interested in. We did one on heart health, we're doing one on launching financial grown-ups, on estate planning, all kinds of things and I learn, and these women learn as well, and many friendships come out of these events. "

    "So, wow the ad worked all right. It didn't end up with what I thought was the prize, the gold ring, right? But the Wise and Wonderful Women came out of it. And that to me, when somebody tells me that it changed their life or it saved their life, which is what happened recently with some information that we shared during a heart health dinner, how cool is that?"

    Very Cool!

    Known as "Annie Gets It Done", Ann is ranked as Elliman's #1 Manhattan Broker for Transactions. She has been voted the Real Estate Board of New York's Broker of The Year and transacted billions of dollars in sales in Manhattan over her career.

    She also gives back. In 2020, in response to the sanitation department budget cuts, she co-founded and still runs "One Block". This very successful non-profit fills 1000 bags of trash on the Upper West Side EACH WEEK with the help of volunteers and paid workers who were formally homeless! She also founded a literacy initialed in the Bahamas where she has a rental property and is a proactive member of the community there as well.

    Interested in Taxi TV ?

    I read in the NY Times article that NYC has two service providers for anyone interested in knowing more about how to advertise on the screens in the back seat of taxis: Curb and Creative Mobile Technologies. To advertise on Curb Taxi TV, agents can purchase ad space directly from Curb or through its sales partners like Firefly.

    Enjoy this podcast of my live Interview with Ann Cutbill Lenane on The Debbie Nigro Show.

    15 min
  • What is a Modern Husband? Find Out and Have a Happier Couple Life!

    My greatest joy is discovering somebody I wasn't aware of who's doing something uniquely meaningful.

    That brings me to Brian Page. He is a Modern Husband. What does that even mean?

    Brian Page spent his career improving lives through personal finance education and he has now founded a platform called 'Modern Husbands' to help couples navigate their home as a team.

    He and his wife have been married for over 20 years and have 3 kids. He says they're an everyday dual income American family.

    For the early part of their marriage, Brian was the one working out of the house and working long hours. His wife was home managing their life and taking care of their kids. Then one day things changed. His wife got a great job opportunity that paid more than he was making, and they made the decision to swap roles. Brian's new job was much harder than he ever realized. When he and his wife switched working roles, he was seriously blown away by his new work responsibilities as a stay-at-home Dad!

    He recently posted something on LinkedIn that caught my attention.

    It was a list called 'The Mental Load'.

    In it Brian listed all the things that go on in somebody's day who's at home managing a family household. Wow - It really gives respect and insight to the day-to-day responsibilities of the stay-at-home spouse!

    Brian said,

    "For much of our marriage, I was the 60-80-hour-a-week breadwinner who did very little to manage the home. Early in our marriage, I probably would've rolled my eyes at a conversation about the mental load. You just don't know what you don't know, and that's not necessarily anyone's fault. "

    "Many men rightfully feel defensive when we hear we need to do more at home. Most of us simply slip into doing certain tasks without understanding the invisible labor that goes with them."

    "I created a mental load list with just a few examples to provide some context of what it takes to run a home. However, as much as we would like our homes to be run by checklists, it's just not that simple."

    "It's been my experience that men desperately want to be great for their spouses. What often stands in the way is an understanding of the mental load that accompanies the tasks needed for a home to run, which is why I wrote this extensive post."

    Marriage is a partnership built on trust, love, and mutual respect.

    Brian says he's trying to show couples how to navigate life as a couple better.

    I personally thought Brian's 'mental load' list was LOUD and worth sharing for any stay-at-home parent who's been frustrated trying to explain to their spouse what the heck they've been doing all day 'at home'!

    Find it on his website: ModernHusbands.com

    BTW: Brian who spent 15 years as a personal finance and economics educator was recognized as a National Educator of the Year by the Milken Foundation and Ohio Department of Education. He was a CNN Money Hero, a CEE Forbes Award winner, and a former Working Group Member of the U.S. President's Advisory Council on Financial Capability.

    He says, life and family change, and his priorities now are to support his wife's career ambitions and his children's needs

    Enjoy meeting this modern husband Brian Page in this podcast of our live conversation on The Debbie Nigro Show.

    15 min

About The Debbie Nigro Show

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Nobody sees the glass of Cabernet half full like Debbie. She is fresh air with a magnetic flare. Debbie was the winner of the prestigious 'Best Nationally Syndicated Talk Show of The Year' – three…