In this episode, we’re diving deep into the dynamic world of beauty business. Join me as we explore a wide range of topics essential for aspiring & established estheticians alike. From dissecting the various beauty service business structures to unraveling the intricacies of state licensure & certifications, we leave no stone unturned in providing valuable insights & guidance for navigating the professional landscape. Let’s talk the different types of esty’s & their unique roles within the industry, learn how to identify your niche to stand out in a crowded market, & delve into the essential systems & protocols that can streamline your operations & elevate your client experience. But we’re not stopping there! – we'll also uncover the truth about what it really takes to succeed in this industry, debunking common myths & shedding light on the realities of being a beauty entrepreneur. Whether you're just starting your journey in the beauty business or looking to level up your esthetics career, this episode is packed with valuable insights & actionable advice to help you thrive in the competitive world of beauty. Tune in & join us as we unlock the secrets to success in "The Business of Beauty”

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BG: @decourcybeauty + @decourcybeautylounge + @thedecourcydiaries
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In this episode of The DeCourcy Diaries, Brynn sits down with Gwen, the creative mind & founder behind Rooni Studio, a floral design business known for its bold, impactful shapes & unforgettable arrangements.

Gwen shares her inspiring journey from exploring photography & visual merchandising to discovering her passion for floristry & launching Rooni Studio in 2023. With roots in creativity & entrepreneurship, Gwen’s story is a testament to following your vision & building something uniquely your own.

Together, Brynn & Gwen dive into the artistry behind Rooni’s signature aesthetic, the challenges & joys of starting a creative business, & the parallels between florals & beauty. 

Whether you’re a fellow creative, aspiring entrepreneur, or just someone who loves beautiful things, this episode will leave you feeling inspired to embrace your boldest ideas.

Tune in to hear Gwen’s story & discover the magic behind Rooni Studio. 🌸

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BG: @decourcybeauty + @decourcybeautylounge + @thedecourcydiaries
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Just a cute little rebrand! Welcome to the inaugural episode of The DeCourcy Diaries! For loyal listeners of The Esty Besties, thank you for your continued support—this episode is a heartfelt bridge to what’s next...

Brynn dives into the "why" behind the rebrand, explaining how her personal evolution & the ever-changing beauty industry inspired her to expand beyond esthetics. The DeCourcy Diaries will now explore a broader spectrum of topics, from beauty & business tips to lifestyle insights & personal growth.

Expect practical advice, relatable stories, & candid behind-the-scenes moments, all with the mission of empowering you to thrive in your personal and professional lives. 

Tune in to this episode to learn what’s ahead for The DeCourcy Diaries & help build a space where beauty, ambition, & authenticity come together. 

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BG: @decourcybeauty + @decourcybeautylounge + @thedecourcydiaries
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Hi besties! I'm so excited to introduce you to Alexandra Pettinaro - creator of Bath House DE & my sister from another mister - for an enlightening conversation about energy & connection.  In today's special episode we take a dive into the realms of all things wellness & spirituality as we journey through this intricate thing we call life! Come along with us as we explore personal journeys & discuss the healing benefits of different wellness practices. Some additional topics from todays convo include the differences between codependency & coregulation, how to be a positive co-regulator in someone's life, the crucial role of the nervous system in our interactions/relationships, how facial treatments can assist in nervous system regulation, alongside practical advice for achieving self-regulation at home & SO MUCH MORE. 
Tune in to our new episode for a comprehensive blend of professional insights & personal wellness tips, ideal for those in the esthetics field or anyone looking to enrich their journey towards better health & wellbeing.

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BG: @decourcybeauty + @decourcybeautylounge + @thedecourcydiaries
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new years isn't new years-ing like it used to... I'm TIRED of the cliché 'new year, new me' always hyperfocusing on being super skinny & making a million dollars... Can we dial it back for a second? Let’s talk how to decompress from this past year & how to set yourself up for an amazing, successful, peaceful year ahead (even when you're tired). 

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BG: @decourcybeauty + @decourcybeautylounge + @thedecourcydiaries
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Sorry for being MIA!! Here’s some quick updates for you besties <3  See you next week!

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BG: @decourcybeauty + @decourcybeautylounge + @thedecourcydiaries
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Hi Besties! We are more than lucky to be joined for the official first episode in our new podcast studio by Dr. Flavee Banfield DNP, APRN, FNP - a board-certified Family Nurse Practitioner & co-founder of Advanced Family Care in Middeltown, DE. Join our conversation in today’s episode where we talk the popularity of medical aesthetics, independent medical practice vs. general care facility, experience in the medical field, advice for young women entering the medical field, & much much more! 

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BG: @decourcybeauty + @decourcybeautylounge + @thedecourcydiaries
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As esties with clients as besties -  you know we love a good vent session... but when does "spilling tea" turn to "trauma dumping"?  Energy exchanges are extremely prevalent in the world of esthetics. Being in the service industry - you are in a constant state of meeting new people and facing new energies (good or bad) every single day. Let's talk how we maintain our  energetic balance, stay in tune with our spiritual practices, and protect ourselves and our clients energy even after the heaviest emotional moments.

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BG: @decourcybeauty + @decourcybeautylounge + @thedecourcydiaries
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Video Version:
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Does the term "beauty is pain" apply to beauty pros too?! Unfortunately... we can't escape the reality that all great things have to be balanced with some challenges that are *not so good*. This business isn't always as glamorous as building confidence + batting your lashes all day. Being an esty is hard... let's talk the ins & outs of crisis management, pressure/responsibilities, building a beauty business, esty horror stories, accessibility, upholding societies beauty norms + so much more. 

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BG: @decourcybeauty + @decourcybeautylounge + @thedecourcydiaries
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We normally stick to coffee... but today is giving more espresso martiniiii. Today we are joined by Danielle + Hailey - the dream team behind the operations of Girard Craft + Cork (who just so happen to be our lovely neighbors). Tune into this episode to hear us talk about the ins and outs of the liquor industry, easy at-home drink recipes, how products are selected for the store, career opportunities in the industry + so much more! 

Support the show

Instagram:
BG: @decourcybeauty + @decourcybeautylounge + @thedecourcydiaries
Tiktok: @decourcybeauty
Video Version:
Youtube: @decourcybeauty