Martin Boyle, CEO of IACPO joins Holly Patrick on this episode of Deep Dive to discuss the golden rules of being a strong leader, why we need to start looking forward to the exciting times ahead and why is it absolutely necessary to take the time to understand what’s important in life...

"For me, leadership is about having the conviction to make tough decisions, the strength to support and encourage other people, it’s about having the humility to take advice, be proud but also be humble at the same time, and it’s about having the vision to create."

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1:25: “We were very, very, very poor. But it was a home full of love”

4:33 “My mum was brilliant at swimming the system.”

7:06 “Having straight As was a job. If you got a B – you were fired!”

9:20 “I chose a military academy. I think I was desperate for structure!”

11:50 “My mum would say I don’t want you to start fights, but I want you to finish them!”

16:50 “My math teacher really took me under his wing.”

18:55 “I had no idea people could earn a living organising conferences!”

26:00 “I was very lucky at Congrex. I was surrounded by wonderful mentors”

28:40 “In order to run a successful company you need three brains.”

35:00 “I came back into the market in 2009. That defined all my ignorance!”

42:00 “Who didn’t wobble in the last two years wasn’t alive.”

46:50 "Everyone needs to play for their own team.”

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On this episode of Deep Dive, Holly Patrick asks Mark Cooper, the CEO of the International Association of Conference Centres and Chair of the Events Industry Council, whether it’s okay for association leaders to take to calculated risks, how important is it to surround yourself with a good team in a time of crisis, and why leaders shouldn’t shy away from challenges…

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How have association leaders managed through the pandemic, how have they overcome challenges and how have they adapted to lead from the front in a post-pandemic era? Discussing this with Holly Patrick is Professor Annamaria Iagnocco, president of the European Alliance of Associations for Rheumatology, an organisation that represents people with arthritis and rheumatism, health professionals in rheumatology (HPR) and scientific societies of rheumatology. 

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Genevieve Leclerc talks to James Lancaster about why she want to help international associations and destinations create more impactful events that benefit wider society. 

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1:30 “If you’ve been given lemons, make limoncello out of it!”

2:30 “One of our board members said, ‘guys this is not looking good’. So, we pivoted quickly!”

5:30 It’s getting more challenging. The expectations for virtual are rising and rightly so.”

11:50 “Keystone events will do well. ‘Me too’ events are going to have a harder time.”

12:32 “We need to evolve our formats to show the ROI of the physical get-together”

I5.59 “Associations have to start looking at how dependent they are on conferences economically”

16:20 “We’re going to start looking at destinations more closely. You don’t need taxi strikes on top of everything else.”

18:05: “I am super impressed with how accommodating and collaborative the meetings industry has been, but obviously that can’t last for ever.”

20:20 “In the virtual world we had a higher number of women attending conference. That was startling.

23:00 “Our organisation was thrown in the spotlight like never before, and we were very well prepared.

24:00 “We had very good board – staff relations which allowed us to act very quickly! That’s super important.

26:00: “I can only recommend this book!”

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Membership is not going away, and nor, necessarily, should it, but it should not define how associations build relationships with stakeholders who could potentially add value to their organisation. So says Jeff De Cagna who thinks the way associations either define people as 'members' or 'customers' doesn't befit forward-thinking, inclusive organisations in the 21st Century. Instead they should be looking to involve as wide a variety of individuals and organisations as possible who can help them fulfil their missions and help make the world a better place in which to live. 

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Why thinking in 'national' terms risks disappointment (0:45). Why associations believe in the power of global interaction (3.56) How the pandemic has forced associations to think about their mission (5:02) and completely re-evaluate how they think about risk (5:55), why associations are now laser-focused on meeting outcomes (8:45), why we're already using  vaccine passports' (10:45), why meeting designers need to focus on what's hard to replicate online (18:35), how the relationship between cities and associations has shifted from transactional to partnership (21.00), the defining role of sustainability over the next decade (27:14), why we need much better metrics on meeting outcomes (30:00), his predictions for the next 12 months, five years, and 10 years (35:43), and the best book he's read this year (40:37).

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