Want to hear how an agency owner broke through the 7-figure ceiling by transforming his typical, run-of-the-mill agency into a vertical specialist?

My guest is Cardinal Digital Marketing’s Founder and CEO, Alex Membrillo

In this episode, you’ll hear how being a generalist marketing agency kept him in 7 figures, why transforming his agency from a generalist to a vertical specialist unlocked revenue, allowing him to hit 8-figures, how focusing on a vertical helps drive pipeline, his biggest fear when deciding to specialize, how he attracts new healthcare clients today, and much more.

The resources mentioned in this episode are:

- Connect with Alex on LinkedIn HERE

- Cardinal's website HERE

- For more Vertical Go-To-Market tips and advice, subscribe to Corey’s newsletter HERE 

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

Want to master the art of selling to franchise brands?

My guest is Hot Dish Advertising’s CEO and Co-Founder, Dawn Kane.

Discover how she grew Hot Dish into the #1 marketing and advertising agency for franchise brands. Hear how building real, authentic relationships within the franchise community resulted in 80% of new business coming from word of mouth. You’ll also hear about franchising’s insider language, the critical role of associations and conferences, and other essential gems for creating long-term success.

The resources mentioned in this episode are:

- [email protected] or on LinkedIn HERE

- For more Vertical Go-To-Market tips and advice, subscribe to Corey’s newsletter HERE 

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

My guest is Scorpion’s Chief Growth Officer (sales), Jamie Adams.

In this episode, you’ll get a rare peek into Scorpion’s multi-vertical go-to-market strategy. In our candid and revealing conversation, Jamie shares the changes he made to the sales process, building an outbound sales culture, the power of verticalizing a business, how breaking into the Franchise vertical changed Scorpion, and much more.

The resources mentioned in this episode are:

- Connect with Jamie: [email protected], Twitter: @​​jdadams, LinkedIn HERE

- For more Vertical Go-To-Market tips and advice, subscribe to Corey’s newsletter HERE

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.