MER is the new measurement Dejour among online advertisers  Many folks are touting it as the replacement to Facebook ROAS Google Ads and email, along with TikTok ads, being looked at holistically to give a daily score has been pitched as the new best way of thinking  Let’s dive deep into that and see where this actually breaks down, and why it’s really no better than Facebook ROAS or any other vanity metric  First off, thank you so much for being here I know you could be spending your time anywhere on the Internet and I take absolute joy in the opportunity to be a tool in the further development of your business If you like what you see here and you want even more, don’t forget to sign up for my next webinar at Apply.FacebookDisrupter.com