The Dejargonizer

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In this episode, Ouriel Ohayon, CEO of ZenGo, a crypto wallet company, takes us on an easy-to-follow journey into the complex world of cryptocurrency. 

Using simple analogies and real-world examples, Ouriel makes complex crypto concepts understandable. 

He paints a vivid picture of how crypto can help people in economically challenged countries, using the situation in Turkey as an example, where the local currency has plummeted. 

Ouriel explains ZenGo's security architecture called multi-party computation (MPC) in simple terms, likening it to a vault that needs multiple keys to open. This is a much safer approach to safeguarding cryptocurrency wallets, potentially avoiding much of the theft and hacking in crypto that we hear so much about. 

Understanding crypto becomes crucial as it continues to reshape our financial systems. This episode is a great entry point for anyone curious about crypto's potential and wants to understand why companies like ZenGo matter in this evolving landscape.

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In this episode, we dive into the world of cybersecurity with Cynomi, a startup that fills the gap between big companies with big security budgets, and small and medium- sized companies with small and medium-sized security budgets.

Cyber security is expensive. In fact, a top Chief Information Security Officer (CISO) can earn between $200K--$400K/year, so that prices out most SMBs.

But cybersecurity is also absolutely necessary, because it's not only companies that can afford $400K/year CISOs who are being hacked and exploited. Far from it. Small and medium-sized companies around the world are falling victim to cyber theft, ransomware, and defacement and denial of service attacks. But they can't afford a holistic and effective cybersecurity program, and they definitely can't afford a $400K/year CISO.

That's where Cynomi comes in. The cyber startup has built what it calls a Virtual Chief Information Security Officer, or VCISO, that SMBs can use to get the same kind of security chops that the big companies get, without the huge cost.

Cynomi's mission, its Co-Founder and COO Roy Azoulay tells me,  is to democratize access to effective and comprehensive cybersecurity. Building off publicly available frameworks, Cynomi's VCISO plugs into a company's system, providing real-time analysis and guidance on on data protection, identifying vulnerabilities, managing risks, and suggesting actionable steps on how to respond to threats. 

The vCISO automates security tasks, enhances incident response, and provides expert-level guidance, making it a valuable resource for organizations lacking dedicated cybersecurity personnel.

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In this episode, I speak to Alice Miller, VP Space at Helios, a startup that is working on decarbonizing the steel industry, and also plans to make liquid Oxygen propellant on the moon. 

Small startup, huge ambitions. Helios could one day be the like BP or Shell of the New Space Age, building a network of liquid oxygen production and distribution to all the space ships and human colonies that need to refuel as they head into deep space.  

In the meantime, it's working on making resource extraction far less harmful to the planet, not just iron, but silicon, copper, nickel, lithium and other critical materials. 
Today, the steel industry is the second largest polluter on Earth, about 10% of co2 emissions are from the steel industry. 

Helios has hit upon a terrestrial application that could revolutionize the steel industry, eliminating 1.7 trillion tons of carbon dioxide emissions per year. It could also make Helios a lot of money. 

Alice also talks about the challenges on the way to space, and they are enormous. The cost of putting anything on the moon is currently $1 million per kilo, making it difficult to get investors on board for space projects that won't see a return for 10-15 years. 
 
Some of you may have heard name Alice Miller before but can't place it. Originally from South Africa (where I grew up) Alice was the first woman to successfully sue the Israeli army for the right to enter the vaunted male-only, elite Israel Air Force pilot course. In a culture that regarded risks to women captured by the enemy as unacceptable, they were barred from becoming combat pilots. Alice sued in 1994 and won, opening the gate for a generation of women in the IAF.
 
So I was not surprised to see Alice as VP Space at Helios,  a company that’s aiming to open the door to humankind’s next chapter: commercial space exploration, moon and Mars colonies, and whatever awaits us Sapiens out there in deep space as we attempt to become an interplanetary species. 

Join us as we explore the future of space exploration and the potential of Helios to be the BP or Shell of the New Space Age. 

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Leave your preconceptions about cryptocurrency at the door, because this conversation focuses on telling the story of the potential underpinning the blockchain technology itself.

In this episode we're joined by Adi Ben Ari,  founder and CEO of Applied Blockchain. As a veteran who has been part of the blockchain journey since for the past decade, Adi is our guide through the complex landscape of blockchain technology.  Adi has been a part of the blockchain journey for the past ten years, making him an experienced guide to navigate the complex world of blockchain technology.

Adi explains how Shell uses blockchain to manage financial instruments and how the United Nations has adopted this technology for fund transfers to refugees. These real-life examples make the subject of blockchain more interesting and easier to understand.

This episode aims to demystify the complexities of blockchain, showcasing its potential while providing a clear understanding of its benefits and limitations. 

Join us as we explore the fascinating world of blockchain technology and its impact on our lives.

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When the tech economy was booming--remember those days-- a startup's ability to tell a powerful story was a nice-to-have. Nowadays, budgets are under review, profitability has replaced growth, and telling a compelling and differentiated story is a must-have for survival.

Companies can’t get away with just explaining what their products are and why they’re great. They have to tell a story that makes people notice and care. But many startups don't even get close. That’s mostly because they rely on content instead of story. Instead of prioritizing telling a unique story, they prize unique visitors.

Under business pressure, many companies treat their audiences as leads in a funnel and not as participants in a narrative — and then wonder why they're not cutting through. Audiences also lose because they don't get to hear authentic and compelling stories about companies they would otherwise have chosen to do business with.

Enter The Dejargonizer, an innovative new podcast by communications advisor and former Wall Street Journal EMEA tech editor, Amir Mizroch. 

Part tough media interview, part message mentoring, each episode is an audio journey into the making of a startup’s best possible story. Episodes aren't edited for the usual reasons of clarity and brevity. Instead, the podcast leans into the technical jargon, the diversions down rabbit holes, the verbal gymnastics, and the B2B “hero messaging”, then delicately nudges these aside to unveil the compelling narrative beneath.

The Dejargonizer is not a “gotcha” show. Inconsistencies are not treated as distractions or errors, but as opportunities for deeper understanding and gateways to insight.

Produced by talented audio journalist  Astrid Landon (Le Figaro, FT, Stripe Press), listeners are in for a treat as complex tech is “audiolized” with music and sound effects, creating a fun and original podcast experience, and which hopefully inspires them to think about their own stories anew.

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