In this episode
White space in the diary, the empty and unbooked surgery time that quietly drains a dental practice, is the single costliest problem a clinic can face. Every lost surgery hour eats straight into your profit, and no amount of external marketing fixes it if the underlying causes go unaddressed. In this episode Arun Mehra and Chris Barrow explain why empty dental appointments appear in the current climate and, more importantly, exactly how to fill them. The starting point is the most valuable and most overlooked asset you already own: your existing patient database.
What we cover
The two layers of cause. The macro picture, where economic and geopolitical fear pushes patients to defer big ticket treatment like Invisalign or crowns, and the micro picture you can actually control inside the practice.
Chris's five in practice causes of white space, which are almost always all in play at once:
Financial due diligence. Not knowing your operating cost per surgery per day, your daily production, or your KPIs, which leads to mispriced treatment plans.
Marketing systems. External, internal and inbound marketing not firing as they should.
The patient journey. Everything from front of house through to treatment plan presentation.
Digital workflow. Under using intraoral scanners, AI x ray diagnostics and AI note taking, all of which lift treatment conversion.
Team interpersonal skills. The human factor that decides whether a plan converts.
Why some clinicians never have white space while others always do, and how to tell a training gap from a wrong person in the wrong role.
The 90 day plan. Tackle one of the five areas per fortnight and eat the elephant one mouthful at a time.
Recruitment as an X Factor audition. Kiss a lot of frogs, fail fast, and accept you rarely know a hire until three months in.
The practical tips worth stealing
Treat your patient database as your number one asset. During lockdown, 96 percent of UK dental plan patients kept paying their premiums, proof of trust you have already earned.
The Dunbar number in action. Every patient is connected to roughly 150 other people, so a 1,000 patient list puts you one degree of separation from 150,000 potential referrals.
Just ask for the referral. Hand patients a few business cards to pass on, and hold clinicians accountable for doing it. As Harry Beckwith put it, there is no performance without accountability, and no accountability without measurement.
Handwrite the follow up. Chris's advice to a client with a dozen stalled treatment plans was simple: a fountain pen, good stationery and a personal handwritten letter to each patient.
Remember natural intelligence. In a world obsessed with artificial intelligence, the letter, the card and the human touch are what actually reactivate patients.
Books mentioned
Endless Customers by Marcus Sheridan, described as the bible on inbound marketing.
Unreasonable Hospitality by Will Guidara, on delivering a hospitality experience patients tell their friends about.
Coming up next
Episode 3 covers treatment plan conversion and how to use artificial intelligence responsibly to improve the patient journey.