You know you need to use video in your marketing, but where do you start? Laura will teach you which videos are essential to your marketing and the best places to use them.

Objectives: 1. Identify the key videos every practice must-have. 2. Determine where and how to use them.

About Laura J Nadler Laura J Nadler is the founder of WorkingCat Marketing which helps dental practices go from found to 5 stars. She speaks internationally including at the ADA, ACP, Tufts, and Boston University. She is the author of Lights! Camera! YOU! – A Practical Guide for Creating and Using Video to Market Your Practice.

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This course will explore the rapidly changing future of dental hygiene in the DSO space and beyond. To truly reach the patients that so desperately need care we must educate and build a national team of hygienists using the workforce that is currently in place. In addition, we must reinvent the role of the dental hygienist based on the medical/dental model so that care can be delivered in settings beyond the current focus.

Objectives 1.Define the role of the five pillars in educating and building the current dental hygienist team. 2. List three challenges to the role of the dental hygienist as it expands into a medical/dental model.

About Sarah Varney Sarah has worked full-time as a clinical dental hygienist for nearly three decades. Sarah has an Executive MBA from the University of Notre Dame and a Bachelor of Science in Dental Hygiene from the Fones School of Dental Hygiene. Sarah is the Founder and CEO of DSO Hygiene Excellence, a National Organization that serves to build excellence in Dental Hygiene.

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Periodontal disease has a well-documented bio infectious origin but there is an often-overlooked biomechanical influence that can impact the arrest of periodontal disease progression. Exploring the occlusion, parafunctional habits, and soft tissue functional impacts on the periodontium and how screening for functional abilities in the dental office can help patients suffering from chronic periodontal disease progression.

Objectives 1. Identify biomechanical contributions to periodontium breakdown 2. List various signs of orofacial muscle dysfunction

About Karese Laguerre Karese is a Registered Dental Hygienist and Myofunctional Therapist. She founded The Myo Spot, a practice aimed at amplifying oral wellness to whole-body wellness, through which she has helped hundreds of patients, children, and adults alike, discover how great life can be functioning on full.

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The journey of entrepreneurship is a phoenix journey. You will have extreme highs below extreme lows - this is part of life. However, you always have a choice to unleash yourself from the ashes to continue to rise.

Objectives 1. Employ the courage to craft your next pivot out of a bad situation. 2. Locate the path to rise from the ashes when you crash and burn next.

About Angela Mulrooney: Dr. Angela Mulrooney is a global speaker, best-selling author, social media expert, and business coach. She works with entrepreneurs around the world to help them unleash their potential. Whether it's developing their brand or simplifying the entrepreneurial journey, Angela takes her clients from chaos to organization so they can function at peak performance all year round.

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You can't fake a healthy culture, or turn it 'on' with patients. Culture is who you are and how you are, not what you do! Even with the best systems, latest technology and superior clinical abilities, if you fail to serve each other in the same manner in which you serve your patients, your practice will never realize full potential.

Objectives 1.Recognize the indicators of an unhealthy team culture 2.Initiate communication improvements within your team

About Amy Drewery As the lead coach for Brady Group, LLC, Amy has coached hundreds of dentists and their teams since 1999. In addition to teaching many Brady Group events, including the popular 'Front Desk Goddess Retreat', Amy is the lead personal practice coach for Brady Group All-Access Members.

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How do you create a successful dental practice with excellent clinical outcomes? A practice that virtually runs itself because of your motivated staff that is focused on helping patients achieve oral and systemic health? This course outlines the 5 Keys to Clinical Success that can take your practice to the next level, and create amazing patient outcomes!

Objectives 1. Develop a Team Approach to excellent Patient Clinical Outcomes. 2. Build Collaboration, Teamwork, and Trust, to help patients win and staff excel.

About Steven J. Wingfield: Dr. Steven Wingfield has practiced the full scope of General Dentistry for over 21 years, served as a U.S. Naval Officer, and is the current CEO of a Dental Service Organization. Given his vast clinical experience, leadership experience, and knowledge of business protocols, he has worked with hundreds of dentists to improve: team relations, delivery of care models, implementation of comprehensive periodontal programs and practice profitability.

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Nobody likes HIPAA, even though it's a necessary evil. It's overwhelming and complicated and expensive if you do it wrong. So why would you make it harder than it already is?

Objectives 1. Interpret HIPAA in a way that is reasonable and appropriate for your practice. 2. Formulate a meaningful HIPAA program that lowers the risk that your whole team can embrace.

About Amy Wood As a speaker and educator, Amy consults with businesses to address their Risk Management and HIPAA Compliance programs, both before and after a Data Breach. Amy's active roles with the FBI's Infragard Cybersecurity Group and HHS 405(d) provides her real-time information and exclusive knowledge to provide additional protections for her clients.

How many times a week do you get calls challenging your PPC, SEO, or performance of your website as a sales ploy? Understanding how marketing really works, with laying strategies, you'll learn these are terms to drive Fear, Uncertainty, and Doubt - so let's get clear about what works and doesn't work.

Objectives 1. Determine how to utilize your team and internal army 2. Demonstrate how to become the leader in the community

About Sara Hansen Many dental practices struggle with patient attraction strategies and differentiating themselves from the dentist down the street. Sara has expertise in developing detailed marketing plans that showcase dentists' authentic voice, combined with her track record of propelling practices to achieve success through marketing, so practices can attract the patients they deserve.

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What if I told you that there is no such thing as refractory perio...it's actually unresolved perio! Scaling and calculus removal will not heal your patient and most of you are not addressing the REAL cause of disease. It's time to not only win the battle against gum disease but the war by irradicating the enemy by identifying and obliterating the REAL culprit!

Objectives: 1. Explain the role of biofilm and its pathogenic potential in the periodontal disease process 2. Conclude why pathogen identification is imperative in a healthy periodontium

About Fran Horning An experienced biological dental hygienist with dual certification. She is a public speaker, coach, consultant for Integrative Perio Solutions LLC, KT Dental Seminars LLC, and the International Academy of Biological Dentistry and Medicine. She also holds a seat on their board and is also the Social Media Director and Hygiene Committee Chair.

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So much of our beliefs are formed from our past experiences whether it is a circumstance, the environment we are or were in, or a mentor or teacher from who we learned from. We developed how we think about what is possible from these areas. Understanding with new mentors and teachers we can learn and expand our beliefs for what is possible in our lives and or business.

Objectives 1. Renewed mindset for what is possible. 2. Better thought process of how we have arrived at where we currently are.

About Anthony Blanco Anthony has been coaching professional services practices for nearly 20 years, with a specialty in high-performance dental practices since 2016. He is a triathlete, and was awarded Global Coach of the Year twice in the past four years out of 1000+ coaches in 76 countries by ActionCoach Business Coaching.

Visit our website - https://www.thedentalfestival.com/