The Dental Marketer

Wondering if now’s the right time to modernize your dental workflows? Here’s how to decide AND rally your staff behind tech upgrades for the office.

Step inside a family-owned prosthodontic office in Lake Geneva, Wisconsin, where Ashley Whinery, the dedicated practice manager, shares her journey of navigating demanding clinical work, an experienced (and older) staff, and a major technology overhaul. From handling intricate dental cases to reversing negative patient experiences, Ashley opens up about the real-life struggles and triumphs of leadership in a small but mighty dental team.

This episode delves deep into how compassion, teamwork, and the right tools make all the difference in a high-pressure environment. Ashley reveals the common trap of dentists overextending themselves for patients’ sake, risking burnout, and why open lines of communication matter more than ever. She also breaks down the practice’s strategic leap from Eaglesoft to Dentrix Ascend, sharing the challenges of upgrading from outdated systems and the smooth, cloud-based features that transformed their daily operations. If you’re searching for actionable advice on team dynamics, technology transitions, or simply trying to preserve a positive work culture, this candid conversation is for you!

• Actionable strategies for balancing patient care with staff well-being
• How to foster open communication and collaboration in a close-knit dental team
• The warning signs and prevention tactics for burnout
• Lessons from transitioning to a cloud-based dental practice management system
• Real-world workflow improvements after adopting Dentrix Ascend
• Overcoming IT setbacks and resistance to change in your practice
• Why a supportive team is crucial during major operational shifts
• Helpful advice for practices tackling big technological or procedural updates
• The value of taking chances and prioritizing family-work balance

Tune in now to hear Ashley’s firsthand playbook for thriving through change and prioritizing your team’s well-being.

Listen on your favorite streaming platform here!

Dentrix Ascend: Smarter System, Smarter Practice: Dentrix Ascend Cloud-Based Dental Software Break free from software hassles and come with us to the cloud. Spend less time managing your practice and more time caring for your patients. Request a free 30 minute or less demo at: dentrixascend.com/promo/explore

Website: luxwhitedental.com

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Can "no" from a stranger eventually turn into your loyal patient? It did for Dr. Pak!

In this episode, Dr. Taesu Pak pulls back the curtain on his journey to rapidly building Pak Dental, candidly sharing the gritty behind-the-scenes actions and mindset shifts required to open a practice in just three months.

Dr. Pak reveals how he hit the pavement a month before opening, embracing the hustle of ground marketing by meeting people, handing out goodie bags, and gathering sign-ups (regardless of how many "nos" he heard.) He opens up about the pivotal mistake of not following up quickly with leads, what changed after he corrected course, and why engaging directly with the community through events and strategic partnerships proved more effective than any ad campaign. Dr. Pak offers actionable insights on overcoming setbacks, harnessing reciprocity, and creating buzz from day one, especially if you dream of building not just any practice, but a busy, community-centered one with real impact.

• Proven strategies for ground marketing before your practice even opens
• How to turn rejections and "nos" into opportunities for growth
• The power of timely follow-up in boosting patient conversions
• Insider tips on leveraging community events and benefits fairs for visibility
• Creative ways to attract families and key partnerships using giveaways and games
• Why direct, in-person engagement beats traditional marketing for local practices
• Essential resources for mastering the psychology of community outreach
• Dr. Pak's vision for building large-scale, high-traffic dental offices

Press play to discover the real-world secrets behind launching a successful, community-driven dental startup!

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Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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Growing a practice (or multiple practices) isn’t about working harder; it’s about empowering your people to lead with you.

In this episode, you'll get an insider’s look at how Dr. Ben Liu built SuperKids Pediatric Dentistry into a multi-location success story, all while maintaining a strong focus on patient care and team connection. Dr. Liu shares the mindset shifts and practical systems that helped him step back from micromanaging, empowering his team to deliver standout service and dependable results.

Listen as Dr. Liu breaks down the organizational blueprint that keeps his practices running smoothly, revealing how clear communication, dedicated roles, and robust processes made all the difference—especially during challenging times like the COVID-19 pandemic. From strategic marketing and mastering Google reviews to navigating negative feedback with grace, he offers real-world tactics for sustainable growth. Most importantly, he opens up about finding balance, taking calculated risks, and remembering that true success includes quality time with family and a culture of trust at work.

• How letting go of perfectionism fuels sustainable business growth
• Practical steps to delegate daily operations without sacrificing quality
• Building a team culture where ownership and accountability thrive
• The critical roles and systems needed for multi-location success
• Proven marketing tactics—Google reviews, SEO, social media, and more
• How to investigate and resolve negative patient feedback effectively
• Tips for polishing your new patient intake process for seamless experiences
• Partnering with specialized services to scale your dental practice
• When (and how) to know you’re ready to open a second practice
• Strategies for maintaining work-life balance and avoiding burnout

Hit play and discover how to build a dental practice that grows on trust, systems, and a little more freedom for yourself.

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer

Website: superkidsdentistry.com

LinkedIn: linkedin.com/in/ben-liu-42593583

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What if your next open house didn’t just fill seats, but became the talk of the town, forging genuine connections and a waiting list of new patients?

Get ready for part two of this action-oriented masterclass, where Michael unveils a comprehensive, step-by-step playbook for hosting an open house that doesn’t just buzz, but booms with community engagement. Imagine the meticulous planning of a Broadway premiere: every detail, every invite, and every partner coordinated to ensure your event is unforgettable and your practice is the star. This episode is packed with four core strategies: memorable ground marketing, digital co-promotion, energized partnerships, and a high-impact countdown. From using clear scripts to recruit local businesses as co-hosts, to creating co-branded social posts and videos that reach entirely new audiences, you’ll see exactly how to transform potential partners into rallying fans for your event.

Beyond promotion, Michael walks you through an open house experience designed as a three-act play: warming up guests, building trust through hands-on experiences, and creating a celebratory close that turns attendees into loyal patients. Discover the exact roles your team should play, how to structure interactive tours and talks, and why making it fun for families leaves a lasting impression. You’ll also learn how to ensure the good will lasts long after the event, with a multi-sequence follow-up plan tailored for each guest. With scripts, timing blueprints, and actionable resources, this episode delivers not just the “what,” but the crucial “how” to make your open house the community event of the season.

• The four-pillar strategy for a sold-out, community-driven open house
• Step-by-step tactics and scripts for inviting local business partners as co-hosts
• How to leverage co-branded digital content for massive audience reach
• Best timing for social spotlights, boosted ads, and RSVP campaigns
• Designing your event as a “three-act play” for maximum impact and conversions
• Assigning dynamic team roles for personalized guest experiences
• Creating interactive, family-friendly activities that build emotional engagement
• The essentials of crafting persuasive email and text follow-ups after the event
• How to use storytelling, social proof, and urgency to drive bookings

Hit play to unlock the blueprint for an open house that turns the community’s curiosity into your practice’s loyal patients!

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Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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Is acquisition the real shortcut to a modern, profitable dental practice?

This episode takes you behind the scenes with Dr. Monil Mehta, owner of Dentistry On The Ponds, as he reveals the daily realities and deliberate choices that have shaped his journey since purchasing his practice in 2022.

From his pre-dawn gym sessions to late-night administrative catch-ups, Dr. Mehta opens up about the dedication required to manage every facet of ownership—whether it’s upgrading technology, renegotiating vendor contracts, or cultivating a motivated team. He candidly shares why he chose to acquire an established practice rather than start from scratch, and details the strategies that accelerated growth: from system upgrades and marketing investments to integrating new protocols. Dr. Mehta’s transparency about the stresses, rewards, and ongoing evolution of practice life offers genuine insight for any aspiring dental practice owner.

• The critical factors Dr. Mehta weighed when choosing between starting a practice and an acquisition
• How a structured daily routine keeps energy high and priorities clear
• Tactical improvements: technology upgrades and efficient front office systems
• Smart approaches to renegotiating contracts and controlling overhead costs
• Practical strategies for integrating new marketing and team processes
• Lessons learned from navigating staff transitions and rapid changes
• Tips on balancing demanding business growth with personal and family time
• Candid advice for future dental owners eyeing acquisition

Press play for an unfiltered look at what it really means to own, modernize, and grow a dental practice from day one.

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CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer

Website: dentistryontheponds.com

Facebook: facebook.com/ChanhassenDDS

Instagram: instagram.com/dentistryontheponds

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Is your next open house a missed opportunity? Let's learn how to create buzz, build trust, and get your calendar booked solid!

In this episode, we reveal how to transform your practice’s open house event into an inviting social gathering that builds trust and enthusiasm among potential patients. Drawing inspiration from “Unreasonable Hospitality,” we explore powerful tactics like upbeat music, delicious food, and staff whose uniforms spark conversation, all orchestrated to make every guest feel seen, special, and genuinely cared for.

You’ll discover segment-by-segment breakdowns for unforgettable experiences, from “sterilization theater” demonstrations that build transparency to tech showcases and comfort stations that dissolve fears and spark curiosity. The goal is to tailor every interaction and micro-experience to different visitor groups (families, seniors, cosmetic-curious adults, and more) so everyone leaves with personalized memories and newfound confidence in your practice. Plus, we cover proven conversion techniques, from signature “wow moments” to must-have photo ops, that turn visitors into raving fans and lasting patients. This is your practical playbook for embedding your practice at the heart of your community.

• How to create a welcoming, party-like open house atmosphere that puts visitors at ease.
• Step-by-step strategies for showcasing your team, technology, and commitment to safety.
• Micro-experience ideas tailored for families, health-first adults, seniors, and employers.
• Tips to design activities that melt away dental fears and spark conversations.
• The secret to turning curiosity into commitment with hands-on, transparent demos.
• Must-have elements for converting attendees into loyal patients on the spot.
• How to leverage urgency, scarcity, and hospitality to drive signup and action.
• Memorable touches and “wow moments” that get your event talked about for weeks.

Tune in now for open house tips that transform your simple event into the heart of your community!

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Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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What if you could build a 200+ patient waitlist without a single ad before seeing your first patient?

In this episode, Michael sits down with Dr. Joanna Gamble, founder of Wildberry Pediatric Dentistry, to uncover the remarkable path from food truck dreams to owning one of Wake Forest’s most eagerly anticipated dental offices. Joanna shares how grassroots marketing, hands-on community involvement, and strategic social media helped her spark local excitement (long before her chairs were even in place.)

Joanna opens up about the realities behind her success, tackling the obstacles of launching a new practice, from leaky pipes to the tough balance between managing a team and providing great care. You'll hear Joanna’s honest take on designing her practice for families, her passionate belief in connecting intentionally with her community, and the hands-on hiring approach she refined alongside her HR-savvy husband. Her story is a playbook for anyone looking to break the mold, blending heartfelt connection, operational smarts, and a relentless dedication to her patients.

• How grassroots marketing can drive patient demand before opening day.
• Joanna’s favorite ways to authentically engage local families and kids.
• Step-by-step tactics for getting noticed at community events and farmers' markets.
• The real-world challenges and rewards of starting a new dental practice.
• Joanna’s best advice for organizing workflows and reducing stress as an owner.
• Why personality and values matter more than technical skills in hiring.
• Creative ways to use social media to build trust and excitement locally.
• Tips for balancing practice growth with a fulfilling family life.
• How to develop systems that keep teams aligned and informed.

Hit play now to discover how authentic connections and creative tactics can turn your startup practice dreams into reality, right in your own backyard!

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer

Website: wakeforestpediatricdentist.com

Email: [email protected]

Phone: 703-835-5905

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What if your dental practice could swoop in and become the highlight of every senior community’s month—making you the hero residents and staff look forward to seeing?

This episode reveals actionable, proven strategies to transform your approach from being “just another dental provider” into an indispensable highlight of the month for senior communities. The secret lies in becoming truly “calendar worthy” by designing unique, enriching experiences that require zero extra effort from community staff but deliver immediate comfort, joy, and value to residents.

Inside, you’ll discover how to creatively rebrand your traditional dental services into friendly, engaging activities that spark curiosity and trust, instead of resistance. We dive deep into persuasive (yet genuine) ways to pitch your presence to activities directors, emphasizing convenience and tangible resident benefits. The episode walks you through sample scripts, outlines enticing activity themes like "Smile and Comfort Corners" and "Memory Care Magic," and breaks down how to maintain ongoing excitement by rotating your offers. By the end, you’ll have a toolkit for building recurring relationships with senior communities, positioning your practice as the go-to dental resource trusted by residents, families, and staff alike.

• How to become a must-have presence on senior living activity calendars
• Ways to rebrand dental checkups as comforting, engaging experiences
• Sample scripts and dialogues for pitching to activities directors
• Ideas for fun, easy-to-run dental activities that staff will love
• Techniques for creating lasting relationships with both residents and staff
• Strategies for presenting dental care as entertainment and relief
• The power of micro-commitments to gain recurring calendar slots
• How to vary your activities to sustain interest month after month
• How to access deeper resources and scripts to advance your ground marketing

Tune in now to unlock the strategies that will help your dental practice become the highlight of every senior community’s calendar!

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Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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What’s it really like to lead a practice where every decision is rooted in doing the right thing for your patients AND your team, even when it's hard?

In this episode, Dr. Lance McGavin takes us on his extraordinary journey from military dentistry to opening White Palm Dental in the heart of Florida’s rapidly expanding Space Coast. Dr. McGavin reveals how his early experiences in the military shaped his patient-first philosophy and inspired a practice that feels uniquely personal in a sea of corporate clinics. He candidly shares the creative process behind naming and branding his office, a heartfelt collaboration with his wife to ensure the practice truly represented both the Florida spirit and their family’s values.

Dr. McGavin dives deep into the realities of launching a private dental practice in a competitive market, discussing the roadblocks that threatened his timeline and how unforeseen delays became golden opportunities for growth. You’ll hear inside stories of filling every role in his office (from front desk management to the nuances of social media) and the unwavering leadership principles that keep his team united and motivated. Listen as Dr. McGavin opens up about setbacks, successes, and what it really takes to serve a diverse community with integrity, empathy, and excellence.

• How military values shape patient-first care in private dentistry.
• The creative process of developing a brand that stands out locally.
• Distinguishing a solo practice in a corporate-dominated market.
• Dr. McGavin’s real-world strategies for team-building and leadership.
• Lessons learned from overcoming construction delays and startup hiccups.
• The importance of mastering every role in a small business.
• Ways to use social media to attract new patients and build trust.
• How to create a positive, no-drama work environment.
• The value of adaptability and hands-on management in private practice.
• Everyday business lessons that translate from the military to dentistry.

Tune in now to discover the real-life challenges and rewards of building a integrity-driven dental practice from scratch!

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer

Website: whitepalmdental.com

Instagram: instagram.com/whitepalmdental

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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If ground marketing leaves you facing closed doors, it’s time to discover a new path in with the ARENA strategy!

In this episode, we unpack the ARENA Framework—an actionable decision-making tool uniquely designed for ground marketers facing objections and rejections in the field. You’ll discover how to Assess the true reason behind a "no," Reframe perceptions to position yourself as a valuable partner, Exchange useful leave-behinds to build rapport, secure the Next step with micro-commitments, and maintain Accountability to foster trust. Through relatable stories, hands-on tactics, and insightful examples, we break down how you can turn every challenge at the door or front desk into an opportunity to start a real conversation.

You’ll hear how to creatively address resistance, from navigating “no soliciting” signs to building relationships with property managers and gatekeepers. Real-world examples illustrate how pivoting your approach (from cold selling to genuine value exchange) can earn you a lasting spot in your potential patient's mind. Plus, we highlight game-changing resources from The Ground Marketing Course so you can practice scripts and real-life scenarios before heading out into the field. This episode will give you the structure and confidence you need to face rejections with a new sense of possibility.

• The five-step ARENA Framework for handling in-person objections and rejections.
• How to uncover the true reason behind initial pushbacks.
• Techniques to shift perception and be seen as a partner, not just a vendor.
• What to leave behind to make yourself memorable—without being salesy.
• Ways to secure small commitments that keep your foot in the door.
• Why accountability and consistent follow-up are key to earning trust.
• Creative ways to handle "no soliciting" policies and gatekeepers.
• Tips for approaching property managers and HOAs successfully.

Tune in now to discover how the ARENA Framework can transform every ground marketing challenge into your next breakthrough!

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Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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