The Dental Marketer

What’s the secret ingredient to happier patients, empowered teams, and tech that works for you in pediatric dentistry?

In this episode, Dr. Jackie Wingate lifts the curtain on her transformative journey from rushed, high-volume dentistry to a deeply personal, low-volume approach that puts children and their families at the heart of every visit. Dr. Jackie shares what prompted her to step away from traditional models and meticulously build a practice in Philadelphia’s suburbs around quality time with patients, empowering education, and advanced minimally invasive care.

Listen as Dr. Jackie reveals the pivotal operational choices that have set her practice apart, including embracing technology, thoughtful outsourcing, and assembling a purpose-driven team every step of the way. Hear about her hands-on methods for minimizing sedation, her unfiltered lessons from both DSOs and private practices, and the small details that make lasting impressions (like an illuminated sign’s surprising marketing power.) If you’re a dentist or practice owner seeking to move beyond burnout and truly redefine what dental care can look like for kids and parents alike, this conversation is for you!

• Why slowing down can transform both patient care and provider satisfaction in dentistry
• The vital role of behavior management for positive pediatric dental experiences
• How technology like the Solea laser and AI-driven software streamline operations
• The benefits and pitfalls of various dental practice models, including DSOs
• Smart strategies for building a cohesive, mission-driven team
• The power of delegating administrative tasks to regain focus on patient care
• Tips for effectively marketing your practice, from word of mouth to visual cues
• Practical advice on insurance credentialing and managing parent relationships
• The impact of open communication about finances with staff
• How to create an environment that prioritizes whole-child health and preventative education

Tune in now for actionable insights on building a pediatric dental practice that’s both fulfilling and truly impactful for you and your patients.

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Website: https://groovyteeth.com/

Email: [email protected]

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Can a year’s worth of hard-won ground marketing lessons help you escape inconsistent patient numbers for good?

This episode challenges everything you think you know about ground marketing. Michael unpacks why true, sustainable growth isn’t about charming scripts or one-off tactics, it’s about building an external operating system for your practice. Discover how moving from random “hit or miss” outreach to a structured model transforms conversations into appointments, and appointments into loyal patients. Drawing on a year’s worth of lessons, you’ll learn how systems, psychology, and the right ecosystems can form the backbone of a repeatable, team-driven patient acquisition process.

We go beyond the basics, revealing the psychology that makes potential patients feel genuinely safe and understood, no matter their background or setting, from bustling cities to close-knit small towns. Learn how to turn “no” into valuable data, adapt your strategies to fit your unique local environment, and integrate authentically with community hubs like gyms, schools, or senior centers. Plus, we break down actionable ways to empower your team, assign clear marketing roles, and track your progress so you can become the practice everyone in your area trusts. If you’re ready to replace random acts of marketing with a reliable system that builds real authority, this episode is for you!

• Why ground marketing is a system, not a handful of sales tactics.
• How to implement a flywheel approach for consistent patient flow.
• The psychological foundations of trust and rejection in marketing outreach.
• Steps to transition from random outreach to repeatable, data-driven processes.
• How to leverage schools, gyms, and local hubs to grow your practice.
• Assigning team roles to create accountability and measurable results.
• Ways to adapt your ground marketing to urban vs. rural environments.
• Tracking, reviewing, and improving each stage for predictable growth.
• Turning every patient interaction into a community-building opportunity.

Start your journey to sustainable new patient growth with the best lessons we've learned in a year of ground marketing!

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Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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Launching your own dental practice in a competitive market takes more than just clinical skill: it demands vision, grit, and a willingness to challenge convention.

In this episode, Dr. Conor Perrin shares his candid journey from being a young dentist without connections, facing skepticism in the industry, to establishing his own thriving dental practice in Irvine, California. The path wasn’t easy: after plans to acquire an existing clinic fell through, Dr. Perrin made the bold decision to build his practice from the ground up, navigating over a year of buildout, significant investments, and the constant pressure of starting something entirely new.

Dr. Perrin delves into the strategies and principles that anchor his approach: putting patient relationships first, practicing conservative dentistry, and designing systems that uphold the highest standards of care. He opens up about the personal and financial challenges of entrepreneurship, balancing business demands with personal well-being. You’ll hear how he steered his practice through marketing experiments, learned from failures, and ultimately found success with targeted mailers and eye-catching branding. If you’re curious about building sustainable growth, hiring the right team, and creating a patient experience that stands out, Dr. Perrin’s story offers insights you won't want to miss!

• The major obstacles faced when acquiring or launching a new dental practice
• How Dr. Perrin’s values shaped his patient-centered business model
• Strategies for effective practice marketing (from digital ads to direct mail)
• Key lessons from hiring and team-building to foster a positive office culture
• The importance of conservative dentistry and open communication with patients
• Insights on balancing financial realities, stress management, and personal life
• Tips for maintaining high standards through organized systems and mentorship
• How to pivot marketing tactics based on what truly attracts quality patients
• Why branding and design matter in attracting and retaining your clientele
• Steps to move from general to cosmetic dentistry while maintaining practice stability

Tune in now for a real-world roadmap to building a dental practice that reflects your vision, challenges, victories, and all!

(This episode originally aired on September 28th, 2023)

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Website: https://thetoothco.com/

Instagram: https://www.instagram.com/the.tooth.co/

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Are you ready for seismic shifts in your 2026 new patient acquisition?

In this episode, Michael breaks down the three crucial levers of ground marketing that will shape successful practices in 2026. These strategies go far beyond generic tips. Learn how to tap directly into the places where trust and engagement already exist, and transform the way your practice connects with communities.

Discover how to find and leverage the right ecosystems (trust, identity, and access) to fast-track your outreach efforts. Michael challenges the old-school approaches, urging us to lead with generosity by providing valuable, non-marketing offers that genuinely contribute to local organizations. But he doesn't stop there: Learn why capturing contacts instead of just conversations is the real game-changer. With actionable tactics for follow-ups and efficient appointment scheduling, you’ll see how these fundamentals create lasting, measurable patient growth.

• How to identify trust, identity, and access ecosystems in your city
• The power of non-marketing offers that add value to communities
• Why traditional brochures and sponsorships miss the mark in 2026
• The critical process of capturing contact information for long-term results
• Timing strategies for follow-ups and appointment conversion
• Tips for building authentic connections without feeling salesy
• The mistakes most businesses make in ground marketing (and how to fix them)

Ready to discover the exact strategies for turning community connections into real patient growth in 2026? Hit play now!

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Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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When big dental chains focus on numbers and efficiency, what happens when patients crave genuine connection instead?

In this episode, Dr. Whitney and Steve Sebree share their journey building a private dental practice in Surprise, Arizona, known for its warm, personalized approach. They discuss the importance of community connection, how they foster long-term patient relationships, and why putting Dr. Whitney’s face front and center in their marketing helps attract retirees seeking attentive, nonjudgmental care (often in contrast to experiences at larger DSOs.)

Dr. Whitney and Steve dive deep into the realities of running a small private practice in a DSO-saturated area, revealing how quality care and trust win over patients despite competitive pricing challenges. They openly discuss the impact of team changes on their systems, the lessons learned from these challenges, and how adapting with better processes and hiring has made their practice stronger. The conversation wraps up with actionable wisdom on compassionate communication, the crucial role of mentorship, and why giving yourself grace is essential when building a practice (and a life) together.

• How to create a community-focused, patient-first dental practice
• Smart marketing tactics that resonate with retirees and new patients
• Advantages and challenges of practicing among Dental Service Organizations
• The power of free second opinions to establish credibility and trust
• Why longer consultations can transform patient relationships
• Lessons learned from staff turnover and operational hiccups
• How process-driven hiring improves practice management
• Simple strategies to boost new patient conversion over the phone
• Balancing business partnership and marriage in a high-touch practice
• Advice for new dentists on embracing mistakes and enjoying the journey

Hit play to uncover practical, heartfelt strategies for building a dental practice focused on people, not just numbers.

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Website: https://breezdental.com/

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What if your next raffle didn’t just collect names, but actually filled your practice schedule?

This episode debunks the myth that any raffle will attract new patients, revealing why most fall flat and what truly works to grow your patient base. Dive into the four common pitfalls that sabotage traditional raffle efforts, from off-the-mark prizes to a lack of follow-up, and discover why simply collecting names isn’t enough to fill your chairs.

Instead, learn about the GOLD framework: Give, Observe, Leverage, and Deliver: a proven system designed to turn community engagement into real appointments. You’ll hear practical strategies and actionable examples on designing raffles with enticing, relevant prizes, crafting entry forms that spotlight true prospective patients, and nurturing leads with smart follow-up messaging. Whether you’re a dentist or practice manager, you’ll leave armed with fresh ideas and a clear plan to host raffles that actually generate new patients.

• The top four reasons most dental raffles fail to deliver new patients
• Why prize relevance is critical to attracting potential patients
• How to design entry requirements that highlight genuine buyer intent
• The psychology behind reciprocity and how to trigger it in raffles
• The importance of outlining an effective follow-up plan for participants
• How the GOLD framework (Give, Observe, Leverage, Deliver) ensures raffle success
• Creative examples of experience-driven and partner-powered prizes
• Steps to position your practice as the “hero” in your community
• How to craft follow-up messages that convert participation into booked appointments

Press play to unlock the blueprint to patient-generating raffles!

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Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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The difference between good care and unforgettable care often comes down to one thing: personal touch.

In this episode, Michael brings on Dr. Kris Bano to unpack the revolutionary strategies behind his standout fee-for-service practice in southwest Michigan. Dr. Bano reveals how his team works in harmony, crafting a seamless, “high-touch” patient experience that starts with the initial phone call and extends well beyond the treatment room.

Dr. Bano’s journey is deeply personal, rooted in his passion for art and transforming smiles through cosmetic dentistry. Here, he shares the bold decision to eliminate all insurance contracts, putting personalized care above volume, and dives into the systems his practice uses to set itself apart: from detailed communication workflows and an innovative “triangle” approach to patient care, to smart tech adoption for marketing and call tracking. Hear Dr. Bano’s candid reflections on building a team based on empathy and continuous learning through coaching and how he balances being a leader, entrepreneur, and family man. He proves it’s possible to design a practice that is financially robust, patient-focused, and personally fulfilling.

• How a team of dentists with varied specialties collaborates for comprehensive care
• Why dropping insurance contracts can elevate patient relationships and practice vision
• The secret behind Dr. Bano’s “triangle” approach to personalized patient care
• Best practices for high-touch communication and efficient patient intake
• The key personality traits to look for when hiring exceptional team members
• How data-driven tools like CallRail enhance marketing and monitor patient calls
• Insights into choosing the right coaching or marketing agency for your practice
• Strategies for maintaining work-life balance as a dental practice owner
• The role of consistent vision and trust in building patient loyalty
• Actionable steps to becoming a high-performing, fee-for-service dental practice

Tune in now to discover how you can create a patient-focused dental practice (and a more balanced life) straight from Dr. Bano’s playbook!

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CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://www.callrail.com/dentalmarketer

Website: https://www.smilecentreville.com/

Instagram: https://www.instagram.com/kbdentistry/

YouTube: https://www.youtube.com/@ClinicalClimb

TikTok: https://www.tiktok.com/@drkrisbano

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Imagine if every patient story could become your most persuasive marketing tool, without a single sales pitch.

Too many dental practices rely on generic promises of care, but in today’s world, heartfelt testimonials and genuine success stories make all the difference. In this episode, we unpack exactly how practices can move beyond merely collecting reviews to strategically leveraging patient stories that spark trust and attract more of the right patients. Through practical examples and scripts, you’ll discover how to turn ordinary interactions into story-worthy moments and make your practice the obvious choice in a crowded market.

We’ll walk through five proven systems designed to make testimonials your marketing secret weapon. From capturing reviews at “micromoments” of relief to showcasing emotional transformations on your Witness Wall, these approaches show how every step of the patient journey can provide unique, relatable proof of your care. Plus, you’ll learn how to tag and repurpose reviews for maximum impact, create new leads with experiential outreach, and measure what actually moves the needle. Whether you’re looking to boost word-of-mouth or refresh your entire referral engine, this episode reveals exactly how authentic patient voices can drive your practice’s growth.

• The five essential systems for capturing and capitalizing on impactful patient testimonials.
• Why timing and emotion are critical for gathering the most persuasive reviews.
• Conversational scripts staff can use to naturally request reviews at peak moments.
• Creative ways to generate story-worthy experiences outside the dental chair (and why it matters.)
• How to build and leverage a review bank that supercharges your marketing materials.
• Techniques for displaying reviews to highlight emotional transformations and attract ideal patients.
• The most important metrics for understanding your review strategy’s true impact.
• Strategies to convert one-time testimonials into a sustainable stream of new patients.

Listen now to discover how real patient stories can become your dental practice’s most powerful source of growth and trust.

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Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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Is your dental schedule leaving you exhausted while STILL not delivering the quality care your patients deserve?

In this episode, Ashley Whinery, an experienced practice manager, challenges the high-volume, double-booking mentality so many practices fall into, revealing how a mindful approach to scheduling can elevate both patient satisfaction and practice sustainability.

Ashley dives deep into why prioritizing meaningful patient interactions over relentless quantity leads to lasting trust, more referrals, and a healthier workplace. You’ll hear her proven strategies for structuring your day: heavy procedures in the morning, easier appointments after lunch, and learn why flexibility for true emergencies is non-negotiable. Ashley also shares the delicate art of pre-screening for ideal patients, setting upfront expectations, and leveraging technology like Dentrix Ascend as a supportive tool for communication and efficiency, making sure tech serves your human connections instead of replacing them.

• Why overbooking leads to burnout and costly mistakes
• How to structure your schedule for maximum efficiency and lower stress
• The importance of balancing appointment types for sustainable production
• Proven methods for building trust that increases patient referrals
• How to use technology to support, not overshadow, patient relationships
• Strategies for pre-screening patients who are the best fit for your practice
• Tips for setting clear boundaries around fees and payment models
• Ways to keep your team communication consistent and on-track
• How to maintain flexibility for emergencies without derailing your day

Hit play now to discover how a patient-focused schedule can transform your practice and your peace of mind!

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Dentrix Ascend: Smarter System, Smarter Practice: Dentrix Ascend Cloud-Based Dental Software Break free from software hassles and come with us to the cloud. Spend less time managing your practice and more time caring for your patients. Request a free 30 minute or less demo at: http://dentrixascend.com/promo/explore

Website: https://www.luxwhitedental.com/

Facebook: https://www.facebook.com/ashley.schaufel

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In a city packed with dental options, are you remembered or just another name?

The difference comes down to ground marketing that creates genuine connections, not just quick deals. In this episode, we explore how dental practices can break free from the endless cycle of discounts and competition by building relationships rooted in trust, affection, and visibility in the community.

Michael reveals a strategic approach to ground marketing that shifts from transactional tactics to authentic engagement. Instead of simply distributing coupons, you’ll learn to cultivate "psychological gravity" (making your practice a place where people feel both seen and appreciated.) Discover practical methods like thoughtful gifting to local businesses, collaborative content creation, and personalized outreach that make your dental practice irreplaceable. With step-by-step examples, from coffee shop partnerships to school involvement, this episode outlines four indispensable skills: 1. psychological gravity, 2. position power, 3. participation loops, and 4. proof cycles, empowering you to foster real loyalty and stand out as your community’s trusted dental home.

• How to turn ground marketing into a systematic reputation-builder, not just a to-do list
• The meaning of "psychological gravity" and how to create it in your neighborhood
• Ways to use thoughtful gifts and gestures to engage local businesses and build trust
• How to use storytelling to position your dental practice as irreplaceable
• Simple participation loops that ensure ongoing community engagement
• Setting up proof cycles to showcase your reliability and gratitude
• Real-world examples including partnerships with coffee shops, gyms, and schools
• Moving from transactional to authentic, community-embedded marketing strategies

Press play to discover how you can reimagine ground marketing and turn your dental practice into the community’s local favorite!

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Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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