The Dental Marketer

When the pace of dentistry accelerates, how do you ensure excellence and connection don’t get lost in the rush?

In this episode, Michael reunites with Dr. Sundar Jagadeesan of Dentiq to explore how he has navigated big changes within his practice while keeping quality care at the core. Following a wave of associate departures and team restructuring, Dr. Jagadeesan has set his sights on the future: planning for 2026 and adapting his practice to not just survive, but stand out with a renewed focus on comprehensive restorative dentistry and a patient-first mindset.

As rising overheads and post-COVID supply costs squeeze New Zealand practices, Dr. Jagadeesan reveals practical strategies for maintaining profitability without cutting corners: from direct supply management and hiring expert accountants, to integrating tech and AI for streamlined admin. Discover how slowing consultations, fostering a committed team, and leveraging SEO and online reviews have boosted both patient satisfaction and practice growth. Dr. Jagadeesan’s insights on building deep patient relationships, grassroots marketing, and staying strategically reflective offer actionable wisdom for every dentist seeking long-term sustainability and growth.

• How to turn staff transitions into opportunities for stronger practice alignment
• Practical steps for managing rising supply and overhead costs post-pandemic
• Ways to use AI tools to streamline administration without sacrificing patient care
• The benefits of longer, more thorough consultations for diagnosis and treatment planning
• How deepening patient relationships can organically grow your practice
• Effective digital marketing strategies for attracting new patients
• Why community presence can outperform traditional advertising
• The value of regular reflection and future-focused planning for practice sustainability

Tune in now to hear how a fast-growing practice harnesses change, technology, and patient-centered care to achieve lasting success!

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Website: https://www.dentiq.nz/

Sundar's Previous Episode: 460: Dr. Sundar Jagadeesan | Dentiq – The Dental Marketer Podcast

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Ever felt like you're the bottleneck in your busy dental practice?

Listen to how Dr. Meghna Dassani, from Dassani Dentistry, transformed her role from being the go-to problem solver to the architect of her practice. Hear about her realization that she was actually hindering her team's autonomy and shrinking her own life in the process. This episode uncovers the profound nuggets of wisdom found in Dr. Dassani's journey from overwhelmed micromanager to truly invaluable leader. Discover how restructuring your approach can result in heavyweight growth without the stress!

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111: DR. MEGHNA DASSANI | SLEEP APNEA & DASSANI DENTISTRY – THE DENTAL MARKETER PODCAST

347: DR. MEGHNA DASSANI | HOW TO IMPLEMENT SLEEP INTO YOUR PRACTICE – THE DENTAL MARKETER PODCAST

"WHAT IS 1 THING YOU WISH YOU KNEW BEFORE YOU OPENED YOUR START-UP/ ACQUISITION?" – THE DENTAL MARKETER PODCAST

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Can trimming overhead expenses open the door to lasting patient relationships and steady, meaningful growth in your practice?

In this interview, Dr. Andy Brito shows us the secrets behind his steady growth at Brito Family Dental: a beloved, family-run practice serving South Boston. From day one, Dr. Brito prioritized low overhead and resource efficiency, opting for conservative treatment plans that build trust and keep patient costs accessible. His approach to dentistry goes beyond filling cavities; it’s about forging relationships, earning loyalty, and upholding the highest standards through constant growth and learning. With over $200,000 invested in continuing education, he has continually raised the bar for clinical skills, bringing advanced procedures like full-arch surgeries and implants to his patients while keeping prices fair.

Dr. Brito doesn’t just rely on clinical excellence to set his practice apart. He shares the marketing strategies (successful and not-so-successful) that helped Brito Family Dental build its reputation, from tapping into his Portuguese heritage to connect with the local Brazilian community, to refining Google Ad targeting for quality patient leads. Bringing lab work in-house has slashed costs and enhanced service quality, reinforcing his commitment to efficiency without sacrificing care. For Dr. Brito, growth isn’t about getting bigger; it’s about staying agile, keeping a close-knit team, and heeding the lessons learned along the way.

• How managing overhead can strengthen patient relationships and grow your practice
• Tips for maximizing the impact of continuing education in dentistry
• The real-world impact of introducing an in-house dental lab
• Marketing wins and misses: from targeted online ads to cultural community outreach
• Why staying small and agile can outperform rapid expansion
• Lessons on cost-saving without sacrificing quality
• Smart ways to vet marketing investments early on
• Key advice for new and established dentists seeking sustainable growth

Hit play now to discover how Dr. Brito’s practice continues to grow sustainably in a highly competitive scene!

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Website: https://britofamilydental.com/

Email: [email protected]

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In the world of dentistry, rapid progress can sometimes be mistaken for sustainable growth.

In this episode of The Fail Forward series, Joshua Scott, from Studio 8E8, explores the challenges he faced while expanding his team and how his impatience impacted the quality of their work. Joshua shares a valuable lesson about understanding the importance of balanced progress and creating reasonable deadlines. By doing so, he inspires those in the dental industry to prioritize harmony, long-term success, and the well-being of their team over hurried accomplishments. For those seeking to maintain a motivated, dedicated, and competent dental team, this is an invaluable listen!

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125: JOSHUA SCOTT | PERSONAL BRANDING FOR YOUR PRACTICE. – THE DENTAL MARKETER PODCAST

MMM [SEO] WHY YOUR COPY, YOUR VIDEOS, YOUR PHOTOS, AND EVEN THE CODE HAVE TO BE UNIQUE FOR GREAT SEO RESULTS! – THE DENTAL MARKETER PODCAST

MMM [CONTENT MARKETING] START TREATING YOUR DENTAL PRACTICE LIKE A MEDIA COMPANY – THE DENTAL MARKETER PODCAST

30: JOSHUA SCOTT | THE BEST PROVEN WAY TO USE SOCIAL MEDIA FOR YOUR DENTAL PRACTICE – THE DENTAL MARKETER PODCAST

MMM [SOCIAL MEDIA] HOW TO USE YOUR PERSONAL INSTAGRAM ACCOUNT TO GROW YOUR DENTAL OFFICE'S INSTAGRAM – THE DENTAL MARKETER PODCAST

MMM [SEO] HAVING TROUBLE KNOWING WHAT TO ASK YOUR SEO PROVIDER FOR? HERE ARE FOUR CLEAR OBJECTIVES! – THE DENTAL MARKETER PODCAST

261: JOSHUA SCOTT | HOW TO GET PATIENTS TO PAY FOR HIGH VALUE SERVICES – THE DENTAL MARKETER PODCAST

MMM [UNCOMMON] HOW HAND WRITTEN THANK YOU LETTERS HELP NURTURE YOUR PRACTICE RELATIONSHIPS – THE DENTAL MARKETER PODCAST

MMM [VIDEO MARKETING] HOW TO SHARE YOUR PROFESSIONAL VIDEOS THROUGH SOCIAL MEDIA FOR THE BEST RESULTS – THE DENTAL MARKETER PODCAST

MMM [WEBSITES] THESE ARE THE 3 MOST CLICKED PAGES ON YOUR WEBSITE, AND THIS IS WHAT THEY NEED TO HAVE. – THE DENTAL MARKETER PODCAST

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Filling your chairs is one thing; filling them with patients who value your expertise and fee-for-service model is another!

This episode peels back the curtain on Dr. Rahul Kallianpur’s first year as the founder of Hudson Dental Co., revealing the realities behind the glossy finish of cosmetic and surgical dentistry in Pleasantville, New York. Discover how Dr. Kallianpur navigates the unique challenges of running a fee-for-service practice, from crafting laser-focused marketing strategies that attract the right patients to adapting to dramatic demographic changes triggered by the pandemic.

In the conversation, Dr. Kallianpur shares the hard-won lessons of assembling a hospitality-driven team and creating systems that ensure every patient encounter feels personal and seamless (starting from the very first phone call.) Explore the balancing act of refining operations through trial and error, the influential role of mentorship during inevitable setbacks, and insights into how AI may shape the future of dental care. With honest stories about staying committed to his vision amidst operational hurdles, this episode delivers practical wisdom and inspiration for dentists reimagining what it means to lead a boutique practice today.

• Ways to identify and attract ideal patients for a niche dental practice
• How local demographic shifts impact practice strategies and marketing effectiveness
• The importance of a hospitality-focused team and patient-centric systems
• Tips for designing memorable new patient experiences from the first touchpoint
• Strategies for evolving marketing from generalist tactics to laser-focused outreach
• Why patient retention often matters more than new patient acquisition
• The value of mentorship and peer support for new practice owners
• Real-world examples of problem-solving through trial and error
• The emerging role of AI technology in contemporary dentistry
• Insights into the emotional and operational realities of niche practice ownership

Tune in now to hear Dr. Kallianpur’s honest advice on navigating the complex, rewarding journey of boutique dental practice ownership!

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Website: https://www.hudsondentalco.com/

Practice Instagram: https://www.instagram.com/hudsondentalco/

Dr. Kallianpur's Instagram: https://www.instagram.com/dr.kallianpur/

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Is your team harmonious yet unproductive? It's time to redefine team dynamics in your practice!

In this episode, Andre Shirdan from thecrewprocess.com challenges traditional notions about team building in dental practices. After a significant setback, Andre deconstructed the idea of a harmonious team, and instead harnessed individual strengths to aim for a unified goal. Find out how reframing players in your practice as a crew can cultivate growth and productivity, beyond personal bonding.

Tune in to redefine your team strategy and achieve your practice's core mission!

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85: ANDRE SHIRDAN | HOW CAN UNDERSTANDING THE PHILOSOPHY OF YOUR DENTAL OFFICE BRING YOU TREMENDOUS RESULTS? – THE DENTAL MARKETER PODCAST

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Are missed patient calls causing headaches for your front desk and costing your practice money?

This episode unveils a game-changing solution for practice owners and staff: integrating AI and Voice Assist technology to optimize phone call conversions. Michael sits down with Ryan Johnson from CallRail, who brings over a decade of expertise in call tracking and attribution. Together, they explore how next-gen AI is revolutionizing the traditionally manual (and often chaotic) world of front office operations. Ryan breaks down how CallRail's conversational intelligence leverages keyword detection and data analytics, providing actionable insights to not only track marketing success but proactively qualify patient leads in real time.

The conversation dives into the evolution of call management, spotlighting CallRail's AI agent: a tireless virtual assistant ready to interact with patients via phone, SMS, or chat, even booking appointments around the clock. Ryan walks us through a practical blueprint for onboarding Voice Assist, starting with after-hours coverage and steadily expanding its role, all while guaranteeing HIPAA compliance and data security. If missed calls, overwhelmed staff, or wasted marketing dollars have been pain points in your practice, this episode offers a clear path to higher conversions and a superior patient experience!

• The biggest challenges dental practices face with phone call management and missed opportunities
• How AI-powered Voice Assist can answer calls and book appointments 24/7
• Practical steps to implement conversational AI in your practice at your own pace
• Understanding Voice Assist and its capabilities across voice, SMS, and chat channels
• How to maintain HIPAA compliance and data security with AI solutions
• The proven ROI and operational benefits of integrating advanced call tracking technology
• Ways to improve patient experience while reducing the workload on your front desk staff
• How to start leveraging AI to capture every potential lead without extra ad spend

Tune in now to discover how Voice Assist can help your dental practice capture more leads and enhance patient care (all with less stress on your team.)

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CallRail: Never miss a call again! Voice Assist answers and qualifies every inbound call 24/7, so you capture every new patient. Try the 14 day free trial for our listeners at: https://sta.mx/m2wx

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Website: https://sta.mx/m2wx

LinkedIn: https://www.linkedin.com/in/ryandjohnson/

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Ever feel like you're giving too much in your dental practice, to the point of exhaustion?

In this episode of Fail Forward, Dr. Joshua Austin describes how he used to pour all of his energy into his practice, neglecting an essential aspect of success: self-care. Listen as Dr. Austin shares the transformational insight that has led him to balance giving to his patients with taking care of his personal well-being. Adopt his learned mindfulness practice to revitalize your personal and professional life.

Tune in to this episode and learn how to create a healthier life balance while growing your practice!

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87: DR. JOSHUA AUSTIN | WHOSE USING YELP, GOOGLE, AND FACEBOOK FOR REVIEWS? – THE DENTAL MARKETER PODCAST

THE MAKING OF SMILE & CO. EPISODE TWELVE – THE DENTAL MARKETER PODCAST

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What are the real-world secrets behind building a successful fee-for-service dental practice in New York City?

In this inspiring episode, Dr. Arti Jagirdar reveals the unexpected path from aspiring physician to celebrated Manhattan dentist (one deeply shaped by her roots as the child of immigrants and entrepreneurs.) She opens up about how discovering art in high school transformed the way she approaches dentistry and why her own open heart surgery became a pivotal moment, fueling a new level of empathy for her patients. Dr. Jagirdar shares how these personal milestones helped her cultivate a uniquely patient-centric philosophy, pairing technical expertise with genuine, heartfelt care.

Discover the behind-the-scenes journey of building a thriving fee-for-service practice amidst Manhattan’s competitive landscape. Dr. Jagirdar walks us through the pivotal business decisions she made, from legal preparedness to strategic partnerships, and how she leverages both advanced dental technology and human connection to create an exceptional patient experience. Her candid stories (spanning trademark challenges, crafting strong referral networks, and the ongoing role of continuous education) offer powerful insights into what it takes to create a truly modern, holistic dental practice.

• How deeply personal experiences can reshape your entire approach to patient care
• The role of art and creativity in building a distinctive dental practice
• Essential legal and financial strategies for opening a fee-for-service office
• The keys to finding trustworthy consultants, vendors, and IT partners
• How holistic, patient-focused care leads to loyal referrals in a crowded market
• Ways to navigate and overcome legal challenges, including trademark disputes
• Tips for using social media and online reviews to boost your reputation
• Why mentorship, community, and ongoing education are cornerstones of success
• Insight into advanced dental procedures like sleep apnea treatment
• The impact of empathy and thoroughness on business growth and patient trust

Listen now for a masterclass in blending technical excellence with heart, and discover what it truly takes to build patient trust and success in modern dentistry!

(This episode originally aired on 2/29/24)

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Website: https://www.flatirondentalnyc.com/

Instagram: https://www.instagram.com/flatirondental/

Flatiron Dental Playlist: https://open.spotify.com/playlist/5qHLpjIikJHlEOVv3Y7dYY?si=5d09cbd507704653

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Running on empty doesn't drive you forward; it brings you to a halt.

In this first episode of the Fail Forward series, Kiera Dent, founder of Dental A Team consulting company, exposes the burnout that almost left her life and career in ruins. Working relentlessly from 2 AM to 11 PM, she ground herself to the point of collapse and was forced to reevaluate her work until she found a healthy, sustainable formula for success. Now, discover how her failure-fueled turnaround can help prevent overload, motivate you to prioritize your mental and physical health, and propel you towards growth as you master the art of "failing forward" in your dental practice.

Don't put off learning these valuable insights that Kiera had to learn the hard way: tune in now for lessons that could shape your career, your practice, and your life!

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213: KIERA DENT | THE DENTAL A-TEAM – THE DENTAL MARKETER PODCAST

426: KIERA DENT | THE UNTOLD STORY BEHIND 500K TO 2.4 MILLION IN 9 MONTHS! – THE DENTAL MARKETER PODCAST

KEY LESSONS FROM 2024: BUILDING STABILITY AND GROWTH IN DENTISTRY | MME – THE DENTAL MARKETER PODCAST

MME: STOP HATING YOUR PROBLEMS AND LEARN TO LOVE THEM FOR A PROFITABLE PRACTICE | KIERA DENT – THE DENTAL MARKETER PODCAST

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