The Dental Up Podcast

One of the founding members and 4th president of the AACD, Dr. John Kanca DDS, discusses his early research papers about hardness and curing of composites written over 30 years ago. In 1989, Dr. Kanca spoke about etching dentin at the Academy of Cosmetic Dentistry meeting and was met with harsh opposition. As a pioneer in the dental industry, Dr. Kanca went on to create his own bonding solution and cementation that is now known nationwide as All-Bond.

In 1976, Dr. Feffer started his own practice from the ground up knowing he wanted to head in his own direction. Although he had all the knowledge in dentistry, he was unsure how to market or run a business. Not wanting to compromise quality and consistency, Dr. Feffer, used Keating Dental Arts from the beginning. He soon learned that he needed to be proactive about growing his business and came up with his own marketing strategies that have made his practice successful. Dr. Feffer explains that dentists are not the competition, but rather every consumer company selling products\services. This means that the most important marketing tactic is knowing how to sell dentistry and make people desire your work.

Senior Technical Advisor, Brandon Fetters, joins us to demonstrate his passion for dentistry and the importance of his role in communication with dentists. As the middle man of advisement, Brandon, keeps a positive relationship with dentists and ensures that cases are flowing smoothly. His expertise of dentistry and laboratory products boosts dentists' experience and advances the result of restorations.

As more general practitioners are undertaking the complex task of placing their own implants, Keating's goal is to make sure that the restoration is done correctly from the beginning the first time. Although there are many implant companies that offer cheaper solutions, there are major set backs that will result in underling problems with restoration and/or patient. If we notice an issue that will cause problems when evaluating each case, we contact the doctor immediately to construct the best implant option that will work for the patient.

Special guest and Keating's first account, Richard Crossland DDS joins us via Skype from Clearwater, Florida to discuss how Keating Dental Arts first began and the relationship Shaun and Richard have kept over the many years since. Dr. Crossland underlines the importance of having an outstanding dental laboratory to succeed in your practice.

With the complexity of denture cases, getting the desired result might be a challenge to many dentists. Jack Edwards CDT, MDT shares his vast knowledge of removables to create the perfect denture restoration and stresses the importance of doctor/laboratory communication and planning.

Dr. Thomas Hirsch shares insight on how he manages his practice and his experience using Keating Dental Arts Laboratory with Shaun Keating CDT. Listen to Tom and Shaun's doctor/laboratory relationship and expectations.

We're grateful to have Dean Tassey, our CAD CAM manager here at Keating Dental Arts, with us discussing CAD CAM technology and the growth of digital dentistry. As this sector of the industry continues to grow, it's going to have more of a positive impact on the quality of dental restorations. We also talk about getting your dental practice into digital scanners, and the factors to consider.

There is a lot of information available about dental implants and the best way to perform them, but it can be a confusing amount of information to sort through. This week we have Bob Brandon, the General Manager here at Keating Dental Arts. Bob and Shaun work through different ideas, what we typically see in the cases sent to us, and our recommendations for making your life a bit easier.

At Keating Dental Arts, we believe that a dentist's continuing education is crucial. We're thrilled to be working with Dr. Jack Ringer, an accomplished dentist with a passion for educating fellow dentists. In this second installment, we're discussing the importance of marketing and social media for a dental practice, and how its changing the dental industry.