Today we had the opportunity to interview Noor, the founder of Noor Artistry Makeup. She shares how she started her business as a side-career 11 years ago. Noor also goes into detail on how she grew her side-career into a company which now employees 7 other artists, and also creates and sells beauty products.
Noor Artistry can be contacted@https://noorartistry.com/, and followed at https://www.instagram.com/noorartistry_muah/.
Below are the full show notes.
:38 Kamran intros Noor, the founder of Noor Artistry.
1:02 Noor provides a quick description of what Noor Artistry does, and who she is as an individual.
1:33 How Noor stumbled upon makeup artistry, despite having an education and career in health sciences and project management.
5:57 Noor's journey on how she left her day job, and made Noor Artistry a full-time commitment.
8:05 The value of working for someone else, to get the right experience for building your own business.
12:01 The 11-year evolution of Noor Artistry, their strategy, and scaling the business.
22:20 Noor Artistry's advantage of entering the HMUA market more than 10 years ago, current market saturation, and ways HMUAs can win in a saturated market.
24:14 The importance of adapting and expanding into the production and sales of physical beauty products.
28:16 Adapting to COVID19 and offering virtual services.
32:30 The future of male makeup