The Design Brief

Is Fiverr worth it for graphic designers trying to gain more clients and make more money? I know there are a lot of designers that are getting jobs and making money on Fiverrr, but is it worth it?

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I want to talk about a few key points on getting more clients and making money as a graphic designer with and without Fiverr.com. Right now many graphic designers that are getting started in the industry are flocking to Fiverr in hopes to strike a mass amount of clients in order to make a living as a graphic designer. I have seen a lot of designers do so, with fairly meager success.

Let's clear up a few misunderstandings on what it means to work on Fiverr and more ways to gain clients and get a leg up in your graphic design career.

First off I do not think that Fiverr.com is ruining the graphic design 9industry. I think it is giving people who have always wanted an affordable option for graphic design services the opportunity to get those services without beating up professional designers one on one. They can just go to Fiverr and get the affordable services they desire.

Fiverr is not pulling any substantial business away from the graphic design community, but rather pulling away from people who are not serious about getting a tailormade solution for their businesses and organizations.

If you are a designer who wants to give a "Quick Fix" for companies that just need a one-off job than Fiverr may be for you, but if you want to develop longterm design clients Fiverr is not the place to be.

Another thing I want to make clear is the reach that Fiverr actually has to connect you with clients. If you talk with MOST business owners, local business owners especially, you will find when asking them if they have ever heard of Fiverr.com you will get crickets... What I mean is that they have NEVER heard of Fiverr.com. So, if your potential clientele have never heard of Fiverr.com and you are on Fiverr.com are you going to make them a client if you are only on Fiverr.com? NO!

So the real question is what got you to the platform? Advertising is what got you there. I have found myself tempted by the idea of using Fiverr.com because I see the Ads all over the place. It seems like the place to be if you want to get design clients!

But truly the advertising is geared toward digital marketers, and online business jockeys. Which is only about 10 - 20% of the worlds businesses. So that means you are missing out on 80 - 90% of businesses if you are only looking for graphic design clients on Fiverr.

"Ok, Ben if Fiverr is so unprofitable than what should I do to get design clients? Because I still need design clients!" I am glad you asked! Why not take some of the time you were going to use to set up accounts on ALLLL of these different Freelancer websites and going out to some local businesses and offer some preliminary graphic design services at a discounted rate to get them in the door. Express to them that you want to offer this discount to work with them and if they want to continue working with you after that Job it will increase to your normal rate, but you want to show them the value of your design.

Maybe they are struggling to market their business and you could collaborate with a digital marketer to start running some Facebook Ads for them. There are a lot of ways outside of Fiverr to begin to develop long term designer/client relationships. That is another side note. If you get a client on Fiverr they are not YOUR client, they are Fiverr's client. Building long term design relationships is key to a sustainable business.

Another great way to get more design clients is to hone in on a specific niche. Say, construction, or

TN Panels Vs IPS Screens for Graphic Design, which screen is better? I receive a lot of questions every day about screen quality and which screen is better so I wanted to put out a video.

⏩ Computers below with TN and IPS screens to choose from...

TN Screen Laptops

► MSI GS65 Stealth Thin ( https://amzn.to/2PfBopk )

► MSI GE63 Raider ( https://amzn.to/2PExztv )

► Asus TUF FX504GD ( https://amzn.to/2PN7hVI )

IPS Screen Laptops

► Dell XPS 15 ( https://amzn.to/2APTk1j )

► Gigabyte Aero 15 ( https://amzn.to/2OsDehj )

► HP Omen ( https://amzn.to/2yTyblc )

► MacBook Pro ( https://amzn.to/2Da347M )

► Check your current Computer:

( https://www.notebookcheck.net/

► Video Mention about Color Quality

( https://youtu.be/zvYXaMHzwc8 )

If you are specifically interested in WHAT IS THE BEST SCREEN FOR GRAPHIC DESIGN? Are TN Panel screens really THAT BAD? Then you are in the right place. In this post, I am going to talk about TN Panels, IPS Screens, PLS Screens, and VA Screens. I am going to talk through the practical steps to buying the right screen for you. So sit back, and enjoy some tech talk on today's video/post.

The first thing I want to say is that all screens have their intended uses. So that means that one screen is not BETTER than another, but it may, in fact, be better suited for a specific person and their use of the screen. So please pay close attention as we are going through the list of screens and screen types.

1. TN Panel

The first screen I want to talk about is the TN Panel screen which stands for Twisted Nematic. These screens are low weight, low cost to produce, and lower power consumption. These three aspects make this screen a prime choice for nearly every computer producer. They hit all of the desires of your average consumer.

2. IPS Screens

In-Plane Switching (or IPS) screens are the screens that will give you deep blacks and bright colors and you are going to get crisp colors from whatever angle you view the screen. Please note that these screens cost more to produce, they will drain more power from your computer and they are less responsive than TN Panel screens.

Now, how accurate are these IPS screens. Are they 100% color accurate. let's talk about it quickly. Color accuracy from your screen to say a website, ebook, or any other digital asset is going to be very accurate from an IPS screen that is HD or 4k. If you are looking to print a design and you are expecting 100% color accuracy you may find that you are not seeing the color accuracy you desire... Why?!

There are major differences between screen-based colors which are RGB (Red-Green-Blue) and printed colors which are CMYK (Cyan-Magenta-Yellow-Key).

3. PLS Screen

The PLS (Plane to Line Switching) is basically Samsung's version of the IPS screen. PLS screens are known to be a little bit brighter by about 10% and they are going to cost about 15% more to produce. So if you see your computer has a PLS screen rather than an IPS screen, you are in good hands.

4. VA Screens

The last screen type we are going to talk about is the VA (Vertical Alignment) screen. This screen is a happy medium between the TN Panels and the IPS. Basically, it will not be as bright as the IPS screen but it will save power like the TN Panel. It will not save AS MUCH power as the TN Panel, but it won't be a power drain like the IPS. This screen is a great middle of the road for someone who wants GOOD color quality and GOOD performance.

In conclusion, all of these screen choices are good, but the question is which screen is best for you! That, my friend, is your choice! it is all up to what fits your needs best.

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What is the biggest graphic design freelance business mistake? If you are a graphic designer looking to start a freelance graphic design business I want you to be aware of the biggest mistake.

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I see graphic designers making a similar mistake when starting design agencies or small freelance business owners. They are excited to promote their work and get their name out on social media, on their website and advertise in local publications, but they forget about a few key principles of business and that is a solid business structure.

What I see new freelance designers doing is running to Instagram and posting all of this content and then telling people to go check out their Facebook page and while they are on their facebook page make sure to watch this YouTube video I posted on YouTube about how you should follow me on Instagram. The hamster wheel just goes around and around and around.

What they are missing is making the first things first things and getting a sustainable business set up from the beginning in order to run a long-term successful business.

If you have no structure you will be unable to sustain any growth. Growth is only good if you can handle the influx of work. If you are not set up to handle the growth the success will sink your business and you will not be able to deliver what you promised on time.

So there are 4 important steps to set up your freelance design business correctly.

1. Get Organized.

That is the first tip for growing your graphic design business. Why is this so important? if you are not organized you will be unable to locate files and find the work you need to be working on and this is a huge time waster!

2. Get Automated

If you are looking to grow your freelance graphic design business than there are so many resources that help you automate all of the administrative details. The details that are consuming so much of your time. These details pull you away from working as a freelance graphic designer, and they are making you a secretary. Right now, do you get paid for your secretary skills or the graphic design work your produce?

3. Become a Project Manager

The third tip to growing your graphic design freelance business is to become a project manager. If you are thinking, well it is just me right now, why do I need to become a project manager? Well, let me ask you. If you wanted to know the status of one of your projects, how would you go about knowing this information? Would you have to go into your emails or texts to see where things are at in the process? If that is the case you are wasting massive amounts of time, where you could be designing.

4. Grow Your Team

Growing your team is an obvious and necessary move you must make in order to grow your graphic design business. But first, you must have all of the necessary tools and resources in place to structure your team in a way that saves time, money, and creativity. You must first get organized, get automated, and become a project manager. Only then will you be able to effectively grow your team.

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Calling all designers! The beta round is now ready and you have an opportunity to get your hands on the Free Graphic Design Business Starter Kit! This course will walk you through the fundamental...

⏩ Click the Link to Join the Beta Team

( http://bit.ly/2OguL0M )

DON'T WAIT! - The Beta Team entry will close November 9th, and I am only accepting 25 designers to join the Beta Team!

You will get full access to the beta version of the course and an opportunity to get full access to the finished course once it is released when you follow the Beta Team guidelines!

...administrative structure to build out a successful and scalable graphic design business. What I find is that so many graphic designers dive into a freelance business or want to start a graphic design agency, but they don't take the time to build a structure for their business to stand on. When they try to scale they often experience a certain ceiling on their business that they cannot seem to overcome and this is due to a bad business structure.

So how do you overcome this problem and build out a good business structure? Well, one option is starting with the Graphic Design Business Starter Kit ( http://bit.ly/2OguL0M ) which I am offering to Beta Testers to help me refine the communication and clarity of the content.

The Graphic Design Business Starter Kit will help you create automated emails, client onboarding processes, folder structures, and use the custom-built project management tool I have built exclusively for graphic designers.

So over the past week, I have taken time off of YouTube to really double down on the course and get the Beta round ready to be delivered to a select group of people interested in testing and delivery feedback on the course!

This course will help you scale your graphic design business by providing you with a free project management tool, and instruction on how to run the administrative side of your graphic design business.

#BenGKaiser #BetaTeam #GraphicDesignBusinessStarterKit

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So SSD Vs HDD Hard Drive for Graphic designers, what is the difference between the two and what is best for your laptop or computer. It comes down to two important details...

►►► Check out the gear discussed in the video links below...

Computer with SSD and HDD Combo

► VivoBook Pro ( https://amzn.to/2JrXz5I )

► HP Omen ( https://amzn.to/2RiTXpo )

► MSI GS63 Stealth ( https://amzn.to/2OfcwbZ )

External Solid State Hard Drives

► Lacie External SSD ( https://amzn.to/2AAgfNO )

► Samsung External SSD ( https://amzn.to/2OXaLW9 )

Computers with SSD Only

► Gigabyte Aero 15 ( https://amzn.to/2CPc0zo )

► MacBook Pro 15 ( https://amzn.to/2DfV6Lo )

► Dell XPS 15 ( https://amzn.to/2ObuCM8 )

In this video, I want to answer some questions I receive on the channel concerning solid state hard drives vs hard disk drives. A lot of people are wondering the differences between SSD and HDD. Graphic designers are wondering what is best for their laptops and computers. Which type of hard drive should they get? Should they get 256GB of Hard Drive storage or 4TB? Is SSD really more reliable than HDD? Let's jump into it!

What is the difference between a solid state hard drive and a hard disk drive?

A Solid State Hard Drive has no moving parts. Think about a small USB Drive, Thumb drive, or Memory stick (whatever you refer to them as). This is basically a miniature Solid State Hard Drive. You can add files to it, erase the files, format the drive, etc... and there are no moving parts to perform these actions.

The HDD or Hard Disk Drive, however, uses a small disk, a tiny eye (to read the disk) and an arm to move the eye across the disk as it spins round and round. This is how memory is stored, retrieved and then erased.

So on each type of drive how is this information retrieved, saved, written, erased, etc... I will give you two scenarios to visualize this process.

1. The Hard Disk Drive: Imagine that I want to know how to spell the word ambiguous, but I am unsure how to spell the word. Is it Ambigus, or Ambiguoos, perhaps it is ahmbiguos...? I look towards my bookshelf spot the Thesaurus or dictionary on the shelf, get up, walk across the room, grab the thesaurus, flip open to the A's and find the word ambiguous with its proper spelling.

2. The Solid State Hard Drive: In this same scenario I want to find out how to spell ambiguous. But rather than getting up and grabbing a thesaurus off the shelf I simply pull out my iPhone and search ambiguous definition. I was not required to get up and search for this information with moving action. I simply search for the result where I was sitting.

So let me ask you. Which search technique gave me a faster result. The SSD model. With no moving parts, the storage is not required to "Find" the piece of information. It is simply there and ready to retrieve when searched upon.

Another important factor to SSD Hard Drives vs HDD Hard Drives is that they are far more reliable. With no moving parts, the hard drives are FAR LESS likely to crash, wear out, or malfunction. This is very important to me as a graphic designer. I often am working on projects that I CANNOT afford to lose. So having the reliability of an SSD hard drive is extremely reassuring as I am working on my projects.

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Graphic designers face unique business challenges every single day. If you are just getting your design business started or you have been working at it for a while now I want to share a few tips...

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( http://bit.ly/designbusinesschecklist )

►Join The Design Brief Facebook Group to be a part of a community of designers looking to grow their careers and businesses! ( http://bit.ly/thedesignbrief )

As graphic designers, we have the unique problem of subjective clients. What I mean by this is that everyone has their ideas of how something should look, the process of how the creative process should work, and how to give feedback that is intuitive and helpful.

I made this video to discuss some problems I see every day as a graphic designer with nearly a decade of experience in the industry. I am now a digital marketing manager handling the brunt of client relations and I have found that there are far more administrative challenges to deal with in a design/creative oriented business than there are design challenges.

If you are thinking of starting a graphic design business, trust me when I say, the design aspect will be the least of your worries. You need to make sure you have a solid foundation that involves great client communication, a killer onboarding process, and a way to manage your projects efficiently and accurately.

When you do this right it will give you more time to do what you love. ACTUALLY DESIGN.

I want to list out 4 issues I find common for graphic designers and how to solve them.

1. My clients don’t list.

You need to listen to them first. I think a lot of times we are surprised when we have a “bad client” but chances are they were a bad client from the start, we were just so excited to have a client that we missed all of the social and verbal cues.

2. Where is that photo, design file, email address?

Disorganization is a HUGE hurdle for designers. The key to solving this problem is a proper folder structure that you commit to. If you do not commit to a rock solid folder structure than your project management will quickly get out of whack and you will be hard-pressed to recover from a disorganized mess!

3. Where is that project at?

Project Management tools, Client infosheets, calendar reminders, and assignments. (this is kind of like a high-tech version of your grammas Address Book, do you remember those?!) A Project Management suite will allow you to quickly manage your clients at a glance. This will help you increase the efficiency of your workflow which is what will ultimately allow you to scale your design business. Without scalability, your business will never grow, outside of you working 16 - 18 hours a day!

4. Are we in charge of that for the client?

Get a contract and get it signed ASAP! This is something that I find new graphic design business owners overlooking more than experienced business. You can easily be taken advantage of by a client who just wants a little bit more of this and a little bit more of that. They will say, "How about we just add this design element?" or "Can I get another quick social media asset?" This will burn through your time and energy. Leaving you underpaid and overwhelmed. It is so important to get a contract signed on the agreed-upon terms that way inf the client does want a change you can refer to the contract and offer the opportunity to "Add it to the contract". This not only keeps you from overworking yourself, but it gives you a great opportunity to upsell the client, WINNING!

#TheDesignBrief #BenGKaiser

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The long awaited video discussing Wacom Tablet Vs iPad for graphic designers and illustrators to work on illustrations, sketches, logo design, making concepts and more.

►►► Check out the gear discussed in the video links below...

Which device or combination of devices is best for your creative process. In this video, I want to talk about the features and benefits of each device, but more than anything I want to talk about the usefulness of each device because I think this is what will ultimately help you make the right buying decision!

iPad Pro ( https://amzn.to/2P46D2w )

iPad ( https://amzn.to/2yggknF )

Apple Pencil ( https://amzn.to/2y5LfCR )

Wacom Intuos Pro ( https://amzn.to/2QlApQH )

Wacom Intuos ( https://amzn.to/2QqHkbw )

I don't believe there is a perfect answer to this question. There is not a one fits all solution. I think that whoever is looking for one of these devices has a specific lifestyle that would fit well with one of these choices.

A lot of people are wondering if the iPad better than Wacom Tablet or is the Wacom Tablet better than iPad? Should Let's jump into the content talking about the Wacom Tablet Vs iPads and see which device is right for you. Should you buy the iPad Pro/iPad or the Wacom Tablet?

1. iPad

The iPad paired with the Apple Pencil is a great device for anyone who finds themselves commuting by train, bus, Uber, or plane. Basically, they are on the go a lot and they have time to sketch, and brainstorm ideas. It is a small device for tight spaces making it the prime candidate for this lifestyle.

Apple has done a great job with their pen (Pencil) making it responsive to pressure sensitivity and palm recognition. From a specification standpoint, this is a very well engineered product. The way technology is today I am not concerned about any of these products being good enough to purchase. They are all excellent choices. the question is which one fits your needs.

2. Wacom Tablet

The Wacom Tablet is something I am most confident using and what I mean by confident is I like the feel and experience of using a Wacom Tablet. It is a very intuitive device. It is a device I have used for a long time and it has been very beneficial to me. There are a few big reasons that I like the Wacom over the Apple iPad / Pencil combination.

The first reason is posture. A lot of times when we are using touchscreen devices we can easily get gravitate towards bad posture. This is dangerous. Spending hours and hours at a desk and behind a screen is dangerous enough as it is, but then add in hunching over a screen and you multiply the damage. A Wacom Tablet allows you to retain appropriate posture as you work.

The second reason I like this device so much is that it has a very natural feel when you slid the Pen across the surface of the Wacom Tablet. IT resists similar to how the paper would resist it is not stick rather coarse. So it mimics that paper like feel we all adore. The Wacom Tablet is an excellent Hybrid between sketching digitally and on a piece of paper.

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In this Benjamin Brandon and I discuss balancing Fatherhood, YouTube, and a full-time career. How can you support your family, be present with your family, and pursue your career goals?...

⏩ What are YOU currently struggling with? Can I help? You can submit a question in the form and I will get back with you pronto!

( http://bit.ly/2KGVwK4 )

Often times I struggle to balance my day and my mind on my goals with my family, my career, and my YouTube channel. I am not a good multi-thinker. I struggle with a one-track mind. If I am passionate about something it often consumes my mind, so with that in mind I have to be extremely intentional with my family in order to be a successful husband and father.

But what about balancing a full-time career and trying to grow a side business? These things are important as well in order to live a balanced and successful life. Well, I hope that Benjamin and I can offer you some sound advice through our experiences and over the past few years running our YouTube Channels, pursuing fatherhood and working full-time careers.

What are you currently struggling with in your professional, personal, or creative pursuits? Can we share any more advice that would be insightful to you? We really enjoy collaborating on these conversations and would love to do more of these collaborations if they are helpful to you.

#BenGKaiser #CreativeDads #WorkLifeBalance

Thanks for watching this episode on Balancing Fatherhood, YouTube, and a Full-Time Career.

Talking about the Dell G7 in this video, the question stands, is the Dell G7 a good laptop for graphic design? This is a graphic designers review of the Dell G7, let's talk about it...

⏩ Get the Dell G7 ( https://amzn.to/2QAZB5K )

Does the Dell G7 bring enough power and usability to make a great graphic design laptop, and on a medium-sized budget? This is not a cheap laptop by any means but it does fall under the budget category in my perspective?

In this review, I am going to look at four essential aspects of the Dell G7 to test it's ability to stand as a worthy graphic design laptop: Connectivity, Usability, Performance, and Durability.

1. Connectivity

Connectivity is the first aspect I am going to talk about with the Dell G7. It is important to consider the ports available on the side of the laptop when you are making a buying decision. I use the ports on the side of my Dell laptop daily, if not multiple times per day so I find it essential to have the available ports that make my day more productive.

The ports available on the sides of the Dell G7 are HDMI, USB, USB-C, Thunderbolt, SD Card, and Headphone jack. In my opinion, this graphic design laptop contender has everything you need to call itself a suitable fit for designers.

2. Usability

How important is it that you have a laptop that is usable and easy to maneuver from your home to the office, from class to class, or from airport to airport? For some graphic designers and creatives, in general, it is essential to have a lightweight machine that is easy to carry from place to place. The Dell G7 is not a thin laptop in my opinion compared to say the Dell XPS 15 or the MacBook Pro. So if you are looking for an ultra-thin laptop look elsewhere.

The Dell G7 is not a thin laptop, but this could pay off to be a substantial benefit to someone less concerned with weight and size and more concerned with performance. (Coming later in the post)

3. Performance

The Dell G7 has great connectivity, decent usability, but what about its performance. Is this laptop equipped to handle the heavy lifting of programs like Photoshop, After Effects and Premiere Pro?

The Dell G7 comes with 16GB of RAM, 256GB SSD, the 8th Generation i7 Processor, and a GTX 1060 Max-Q Graphic Processing Unit. This computer is not only up to par but supersedes my benchmark for a qualified graphic design laptop. Remember early when I was talking about the Thickness and weight of the Dell G7 being a possible benefit to someone looking for performance over usability. Well, because this laptop is thicker than most laptops featured to graphic designers it allows the powerful GTX 1060 Max-Q Graphics Processing Unit to receive more breathing room. This allows the fans to work with far better efficiency, allowing the laptop to run cooler and faster!

4. Durability

The Dell G7 has a build quality that is a step below the laptops I wholly stand behind. Because most of the high-end laptops offer a mix of metal-alloy or metal-alloy plus carbon fiber this laptop does not quite kick the budget category. But if it was built with Metal and Carbon than you would not have such a great buy on your hands at the price. So, in this case, you have to look at the performance of the machine more than the aesthetics. A soft and durable sleeve plus careful hands will keep this machine protected.

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I want to talk with you about how to get paid what you deserve as a graphic designer. I know a lot of designers want to make more money, but how do you get to the income you are looking to earn?

⏩ Submit a question in the form below for me to answer on YouTube ( http://bit.ly/2KGVwK4 )

⏩ Steven Heller's Book - The Education of a Graphic Designer

( https://amzn.to/2OzNatE )

Do you work as an in-house designer, freelance graphic designer, or an agency designer and you want to earn more money but it seems that you cannot convince your employer to boost your pay? A lot of us have put in a lot of work to get to the place we are as graphic designers and we want to be rewarded for our efforts. I have received my bachelors and masters degree for graphic design, which has taken me 7 years of schooling alone (I could almost be a doctor by know!).

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