In This Episode:  

• We discuss the misconception of branding versus marketing.
• People who are in marketing constantly use the term branding and misunderstand what it actually means.They refer to branding as getting your marketing out there and branding yourself through marketing. If you realize that when you market a brand... you're marketing something that you've identified and defined. And if you have not yet fully identified and defined the brand, then the question becomes, what are you out there actually marketing? 
• Jenny understands that people have a really hard time separating themselves from the fact that you are NOT your target market, because in reality you may be an ideal customer, but you are not your target market.
• The three components of brand are 1) identify, 2) define, and then 3) align. Most people don't even do the aligned piece. That's Suzanne's expertise. That's her specialty to infuse what they've come up with into the hearts and minds of their employees, through the actions and behaviors and the vernacular, the vocabulary they use the narrative they use to tell their story and their value position.
• Whether you are someone hiring a brand consultant or you are someone like Suzanne where like the alignment and the awareness has to be there, that you're not for everyone and everyone is not for you.

Links To Things We Talk About: 

• Learn more about Suzanne on her about page of her  website, Brand Ascension
• Check out her new book: Personal Brand Clarity

Quotes from Today's Episode:

 "Identify, define, and then align"- Susan

"Just because you can doesn't mean you should, right?" ~Jenny Midgley

"That's the deeper understanding and connection with your brand, rather than just the doing part,
it's about the being part"- Susan
 

Episode Sponsor: 

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