What is the difference between influence and manipulation? Many people define them the same way—but that’s a mistake. They are fundamentally different. Bog Burg explains why in this episode of Negotiations Ninja. Bob Burg got his start as a radio broadcaster, had a stint on tv, and then dove into sales. He is the co-author of The Go-Giver series, written with John David Mann. They wrote the books in story-form to convey the idea of giving versus getting in sales. But they also talk about the difference between influence and manipulation. Listen to learn more!

Outline of This Episode

• [2:18] The difference between influence and manipulation
• [6:18] Learn how to master your emotions
• [11:55] How to practice emotional management
• [15:11] The importance of having a mentor
• [16:54] See things from the other person’s perspective
• [22:23] The most influential thing you can do
• [24:17] Above all—communicate with empathy 

Resources & People Mentioned

• The Art of Talking So That People Will Listen
• The Go-Giver
• Go-Givers Sell More
• The Go-Giver Leader
• The Go-Giver Influencer

Connect with Bob Burg

• The Go-Giver Website
• Bob’s Website
• Follow on Facebook
• Connect on LinkedIn
• Follow on Twitter

Connect With Mark

• Follow Negotiations Ninja on Twitter: @NegotiationPod
• Connect with Mark on LinkedIn
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• Connect on Instagram: @NegotiationPod

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