THE DIGIBLE DUDE

Welcome to Episode #163 of the Digible Dudes Podcast, where we explore the forefront of marketing innovation in the multifamily industry.

In this episode, David and Reid are joined by Janet Rosseth, founder and CMO of Cadence Marketing Solutions.

We delve into the creation and evolution of Cadence Marketing, highlighting its pivotal role in shaping community, connection, and education among marketing professionals. 

Janet also introduces us to the "Working Genius" model, revolutionizing team dynamics and project success.

We also discuss the power of collaborative platforms like the Run Club and Cadence Connect sessions, designed to enhance skill sets, share challenges, and keep pace with industry trends.

This conversation was filled with practical strategies, innovative approaches, and Janet's outlook on marketing's future in the multifamily space. So make sure you watch till the end!

Loved this episode? Show your support by rating us on Spotify and Apple Podcasts.

Digible: https://digible.com/

Fiona: https://www.myfiona.com/

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(00:00) Introduction to the Podcast and Solo Consulting Insights

(03:00) The Evolution of Janet's Role and Her Impact in the Industry

(14:22) Janet’s Transition from Corporate Marketing to Consulting

(21:42) Building the Run Club Community: A Mastermind for Marketers

(30:25) Deep Dive into Run Club's Offerings and Impact

(43:22) Addressing Marketing Team Dynamics and Content Planning

(54:13) The Importance of Continuous Learning in Professional Development

(56:05) Strategies for Enhancing Learning Recall and Application

(59:21) Implementing the Six Types of Working Genius Framework

(01:08:39) Team Strengths, Weaknesses, and the Role of Galvanizing

(01:23:36) Personal Stories of Applying the Working Genius Framework

(01:27:21) The Inclusivity and Effectiveness of Working Genius in Teams

(01:30:56) Closing Thoughts

Join your hosts, David Staley and Reid Wicoff on #161 of the Digible Dudes podcast for a deep dive into the evolving corporate landscape in 2024.

We kick things off with a thought-provoking review of Adam Grant's "Hidden Potential," analyzing its impact and insights on modern hiring practices. The conversation then pivots to the forefront of talent acquisition, unveiling the latest strategies set to revolutionize recruiting in 2024. 

We further delve into the art of evaluating employee potential, unveiling methods that challenge traditional metrics and methods of evaluation.

To wrap things up we reveal effective management techniques, drawing lessons from Finland's renowned education system, and offering key takeaways for today's dynamic business environment. So make sure you watch till the end!

Enjoyed the podcast? Make sure you rate us on Spotify and Apple Podcasts

Digible: https://digible.com/

Fiona: https://www.myfiona.com/

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Preview and Introduction

(02:01) Content Consumption and Adam Grant's Book Review

(10:26) The Concept of Deliberate Play in Work and Sports 

(17:17 The Role of Belief and Doubt in Achieving Your Potential

(22:11) Breaking Down Finland's School System 

(29:40)The Importance of 'Distance Traveled' in Hiring 

(34:49) Impact of 'Distance Traveled' on Hiring Decisions

(39:49) Data vs. Logic in Business Decisions*

(43:11) Enabling Experimentation and Managing Risk in Business

(48:02) Optimizing Work Weeks: Beyond the Four-Day Model

(51:35) Business Strategies and Company Culture

Welcome to Episode #162 of the Digible Dudes Podcast, your deep dive into the future of multifamily! Today, we’re joined by Edmund Keith, Head of Content at OnlineMarketplaces.com

We dive into the evolving real estate landscape, starting with how companies like Aviv Group and CoStar are integrating diverse platforms, each with its unique model and technology. We also look at how Homes.com is changing the game with free listings and premium marketing strategies.

A key part of our discussion is the role of AI in the industry, enhancing everything from property discovery to operational efficiency. We also examine the potential of voice search technology in real estate, question its longevity, and explore how real estate portals are using consumer insights to improve service delivery. 

We wrap things up with bold predictions for the future of real estate tech and address pressing challenges like agent oversupply and the need for more detailed listings. So make sure you watch till the end!

Enjoyed the podcast? Make sure you rate us on Spotify and Apple Podcasts

Digible: https://digible.com/

Fiona: https://www.myfiona.com/

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Preview and Introduction 

(01:56) Overview of Online Marketplaces.com

(03:21) Current Trends in Real Estate Marketplaces

(08:08) Impact of Market Consolidation on Real Estate Agents

(11:52) Challenges for New Entrants in the Real Estate Market

(15:20) Business Model of Apartments.com and Co-Star

(19:30) Real Estate Portals and AI Integration

(25:36) The Future of Real Estate Portals and User Experience

(28:05) Edmund's Perspective on AI and Real Estate

(31:31) Future Trends in Real Estate

(40:42) Centralization in Real Estate

(46:43) Craigslist's Business Model and Market Dynamics

(48:49) Google's Influence on Real Estate Listings 

(51:07) Challenges in Modern Real Estate Platforms and Data Usage

(54:31) The Future of Real Estate Portals and AI

(59:04) Future of Voice Search and Real Estate Portals

(01:01:11) Role of Data and Personalization in Real Estate Searches

Welcome to the Digible Dudes podcast where we dive deep into the digital world of Multifamily with your hosts David Staley and Reid Wicoff. 

In this special year-end episode, we sit down with Nicole Staley, Co-Founder and CXO of Digible Inc, as we reflect on the significant strides we’ve made as a company this year. 

We explore Digible’s key milestones, team expansion, and cultural evolution. The hosts discuss the wins and challenges they faced, emphasizing the importance of maintaining a vibrant company culture amidst rapid growth.

As the episode wraps up, we leave our listeners with insights into the company's future directions and the team's expectations for the coming year, promising an exciting journey ahead. So make sure to watch till the end!

Enjoyed the podcast? Make sure you rate us on Spotify and Apple Podcasts

Digible: https://digible.com/

Fiona: https://www.myfiona.com/

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Introduction and AI Impact on Jobs 

(01:00) Startup Growth and Business Challenges 

(03:21) Employee Experiences and Role Adaptation 

(06:51) Company Achievements and Department Expansion 

(10:42) Organizational Culture and Team Dynamics 

(15:03) Innovation and Adapting to Technological Changes 

(20:28) Digible’s Future Outlook 

(28:42) Reflection on Company Growth and Culture

(31:50) Employee Experience and Managing Growth

(34:53) Digible’s Core Values 

(39:50) Reflections on Leadership and Decision Making

(45:39) Challenges of Rapid Expansion

(51:33) Personal Development and Leadership Growth

(57:08) Looking Ahead to 2024: Opportunities and Aspirations

Welcome to the Digible Dudes Podcast, Episode #158. Join us today with our hosts David Staley and Reid Wicoff as they delve into the world of multifamily marketing with Dustin Lacey, the Vice President of Marketing and Technology at Mark Taylor Residential.

In this episode, Dustin shares his experiences and strategies in the multifamily marketing sector. He delves into the challenges and emerging trends in digital marketing, offering valuable insights into how these are shaping the future of Multifamily Real Estate. Dustin’s approach to integrating technology in marketing strategies highlights the evolving dynamics of the industry.

As the conversation progresses, Dustin provides a deeper understanding of the impact of digital transformation on the real estate industry. He emphasizes the importance of adapting to new marketing techniques and the potential of these strategies to redefine the landscape of property marketing. 

Whether you're a real estate professional, a digital marketing enthusiast, or someone fascinated by the intersection of technology and property, this episode is not to be missed.

Digible: https://digible.com/

Fiona: https://www.myfiona.com/

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Preview and Introduction Introduction and Guest Insights

(01:20) Dustin Lacey's Journey in Marketing

(07:45) Concepts Behind Centralised Marketing

(15:30) Breaking Down Case Studies and Real-World Applications

(26:28) Maximizing User Engagement on Websites

(33:09) Leveraging SEO for Property Visibility

(39:50) Innovative Approaches to Marketing in Real Estate

(45:42) Impact of Technology on Marketing Tactics

(51:53) The Future of Digital Marketing in Real Estate

Welcome to Episode #159 of the Digible Dudes podcast. Join hosts David Staley and Reid Wicoff as they explore the innovative world of multifamily and real estate management with Adam Cowley, Founder & CEO of Rooof & Pivott.

This episode provides a comprehensive look at Adam’s extensive experience in the multifamily industry, focusing on his innovative approaches to vendor management and property operations. Adam shares valuable insights into the evolution of marketing strategies in multifamily properties, highlighting the significant role of platforms like Craigslist in driving leads and the unique challenges of marketing in this sector.

We also explore Adam's journey in developing Roof, his experiences with the intricacies of content syndication, and the importance of adapting marketing strategies to various customer needs.He delves into the need for better organizational tools for contracts and vendor relationships, emphasizing the importance of technology in streamlining these processes.

Tune in for an insightful and informative session that sheds light on the future of multifamily management, offering valuable takeaways for anyone interested in the ever-evolving realm of real estate and property management.

Digible: https://digible.com/

Fiona: https://www.myfiona.com/

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Preview

(00:32) Introduction

(05:08) Challenges and Strategies in Multifamily Advertising

(06:33) Adam Cowley's Journey in Multifamily Industry

(09:41) Innovative Solutions in Multifamily Real Estate

(13:23) Craigslist's Role in the Multifamily Sector

(18:02) Effective Craigslist Advertising and Improving Lead Quality

(22:05) What’s Next For Rooof?

(28:27) Exploring Vendor Management in Multifamily Real Estate

(36:15) Pivott: A New Venture in Multifamily

(41:58) Challenges in Compliance and Vendor Management

(44:56) Challenges in Integrating Tech in Multifamily Operations

(49:26) Understanding the Multifamily Market and Customer Needs

(53:20) Future Strategies and Market Opportunities in Multifamily

(57:51) Building A Business in The Multifamily Sector.

(1:07:43) Roof's Role in Funding New Ventures

(1:10:47) Reflecting on What’s Next in The Multifamily Industry

Welcome to episode #167 of the Digible Dudes Podcast with your hosts, David Staley and Reid Wicoff.

Digible: ⁠⁠https://digible.com/⁠⁠

Fiona:⁠ ⁠https://www.myfiona.com/

⁠Leave a Spotify Review: https://shorturl.at/noyzT

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(00:00) Preview

(00:27) Introducing Jill & Sophie

(01:50) What is Fiona Forward's Mission?

(04:15) 2023 Goals and Progress Review

(08:27) Creative Ways to Increase Employee Engagement

(14:10) Fiona Forward’s Impact on Remote Employees

(19:15) What is a Vision Traction Organization (VTO)

(22:41) Differentiating Between Nonprofit and Foundation Models

(28:17) Importance of Consistency in Community Contributions

(32:30) Benefits of Starting Small and Focusing Locally

(38:14) Enhancing Visibility and Impact of Fiona Forward

(41:01) Looking Ahead: Plans for 2024 and Beyond

Welcome to episode #156 of the Digible Dudes Podcast with your hosts, David Staley and Reid Wicoff. In this episode, we reflect on the key business lessons learned in 2023.

We discuss the importance of defining success metrics for a business and different budgeting approaches clients are taking in response to economic shifts - some are aggressively cutting costs while others argue for the need to increase marketing spend. We then touch on the value of in-person events versus virtual ones, the importance of gaining individual agreement in meetings, and reflections on hiring and HR. We also explore skepticism around AI applications, especially in the multifamily space.

To wrap things up we discuss balancing company growth and profitability, the misalignment of goals between marketing and operations, rising expectations on digital marketing competency, and being ruthless about time management.

Digible: ⁠⁠https://digible.com/⁠⁠

Fiona:⁠ ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠⁠https://spoti.fi/3LfoEdU⁠⁠

Leave an Apple Review: ⁠⁠https://apple.co/3AA2zRj⁠

(00:00) Preview and Introduction

(02:30) Determining success metrics

(06:45) How To Approach Budgeting The Right Way

(12:23) The Real Benefits of In-Person Events

(18:18) Validating Business Theories

(21:57) What Are The AI Applications in Real Life?

(29:00) Rising Expectations on Digital Marketing Services

(35:36) Laser Focusing on Core Competencies

(39:30) Questioning Institutional Thinking

Welcome to the Digible Dudes Podcast, Episode #154. This week, hosts David Staley and Reid Wicoff sit down with a titan of the commercial real estate research world, Jay Lybik.  

With almost three decades of unparalleled experience, Jay currently steers the ship as CoStar’s National Director of Multifamily Analytics. His storied career spans roles at Marcus & Millichap, Equity Residential, and Cushman & Wakefield. 

Dive in as we discuss the ever-evolving multifamily market, the role of data analytics, and much more.

To kick things off, Jay breaks down the multifamily market, tracing its history from the '80s and '90s garden-style properties to the luxury apartments of today. Uncover the reasons behind the decline in year-over-year rent growth for luxury segments and learn about Jay's keen foresight that has often set him apart in the industry. 

Reid and Jay deep dive into CoStar's multifamily analytics vision, discussing the intricacies of gathering accurate rent data and exploring the potential of overlooked markets like the Midwest.

Whether you're an industry expert, a multifamily entrepreneur, or simply curious about digital marketing's crossroads with the world of business, this episode is a must watch!

Digible: ⁠⁠https://digible.com/⁠⁠

Fiona:⁠ ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠⁠https://spoti.fi/3LfoEdU⁠⁠

Leave an Apple Review: ⁠⁠https://apple.co/3AA2zRj⁠

(00:00) Preview 

(00:40) Introduction 

(08:15) Luxury Property Market Dynamics 

(13:12) Predicting The Future Of The Multifamily Market 

(16:20) The Economics of Luxury Apartments

(21:17) CoStar's Rating System and Developer Strategies

(25:47) Behind the Scenes of CoStar's Multifamily Analytics 

(35:23) The Role of Rent Data and Future of Luxury Properties 

(44:13) Consumer Behavior and Yield Management 

(49:02) Trust in Technology vs. Human Intuition

(54:00) Innovative Strategies and Market Adaptation Strategies 

(58:16) CoStar's Approach in Uncertain Economic Times 

(01:04:22) Is There Untapped Opportunity in The Midwest?

Welcome to the Digible Dudes Podcast, Episode #154! In this episode, hosts David Staley and Reid Wicoff dive deep into the world of business innovation.

Drawing parallels from Jack Welch's approach to R&D and Digible’s decision to adopt a four-day workweek, we ponder on allocating resources and the risks associated with such business decisions. Our dialogue also touches on multifamily marketing, addressing the challenges of striking the right balance between innovation and stability.

Diving deeper, David and Reid further their discussion by referencing industry leaders. David brings in insights from Elon Musk's journey with Tesla, illustrating the practical challenges in complete automation and the importance of questioning every step. Reid, referencing Bob Iger's perspectives, emphasizes the continuous attention needed in innovating core competencies. As the conversation comes to a close, the hosts reflect on the unique position of the property management industry through technological disruptions.

Whether you're a multifamily property investor, a community manager, or someone curious about the future of housing and tenant innovation, this episode promises to deliver rich insights and engaging discussions tailored to the multifamily industry. Don't miss out!

Digible: ⁠⁠https://digible.com/⁠⁠

Fiona:⁠ ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠⁠https://spoti.fi/3LfoEdU⁠⁠

Leave an Apple Review: ⁠⁠https://apple.co/3AA2zRj⁠

(00:00) Preview and Introduction

(00:33) Evolution of Working Environments

(03:42) Budgeting: Resource Distribution and R&D Allocation

(07:15) Future of Automation in Business

(11:27) Managing Business Growth Effectively

(14:56) Handling Client Experiences 

(20:38) 2023 Multifamily Industry Trends

(25:57) Balancing Innovation, Risk, and Focus

(33:40) Evaluating Business Approaches & Setting Expectations

(38:16) Elon Musk's Influence & Property Management Insights