Music, technology and social media have all seen unprecedented evolution in the last decade. Besides talent and production, marketing is the key component in turning an artist into a star. It amplifies your hard work and talent to millions of potential fans.
In this episode, I welcome independent artist and talented musician Sam Tinnesz to have a look at some of the ways digital marketing is impacting the music industry and highlight how the two worlds collide.
Sam is a Nashville-based alternative artist and entrepreneur. His songs are featured in widely viewed TV shows and films like Spiderman, The Hunger Games, Riverdale, and The Walking Dead, in pro sports broadcasting like NFL, NBA, NHL, MLB, and UFC, and in national ads for companies such as Toyota, Samsung, Jeep, and Target. Sam's website is: www.samtinnesz.com
Some of the key topics we discuss are:
- Music and business: how do you promote music through digital marketing
- Sam’s experience as an entrepreneur in the world of music
- Monetizing, managing money and owning your brand as an independent artist
- Sam’s insights about achieving a balanced lifestyle and making an impact on his community