The Digital Apprenticeship Podcast

Harry Sanders is the director and founder of StudioHawk, the largest specialised SEO company in Australia. StudioHawk is renowned for delivering an honest, results driven service and Harry and his team have won several awards for their SEO work and education, it’s their bread and butter. In todays episode, Harry shares:

• Why Search Engine Optimisation (SEO) is important for your trade business
• Where to start with SEO: the three elements you should be focusing on, minus the fluff
• The SEO tools you need to help improve your Google search ranking
• Harrys tips for improving the quantity and quality of your website traffic, including how to prime your website for discoverability

CHECK OUT STUDIO HAWK: Website: https://studiohawk.com.au SEO Course: https://hawkacademy.co

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here www.thedigitalapprenticeship.com.au/23

HOW TO SUPPORT THE SHOW:

• Write a review
• Subscribe so you never miss an episode
• Screenshot as you listen, share to your social media and tag me so I can repost

Matt Jamieson is the director of Render X, a creative rendering business based on the Gold Coast of Australia. Over the past 10 years, Matt has earned expert reputation- known for delivering high-end, noteworthy finishes. He has built an impressive portfolio working with Dior, Homebodii, Sabo Skirt, Rick Shores, ABI Interiors, the Tweed Terrace House and more.

Heres how he did it…

CONNECT WITH MATT: Website: https://www.renderx.com.au/ Instagram: https://www.instagram.com/render.x/

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/22

HOW TO SUPPORT THE SHOW:

• Write a review
• Subscribe so you never miss an episode
• Screenshot as you listen, share to your social media and tag me so I can repost

So you know how to write, but do you know how to write words that persuade clients to take action? To request a quote, email, call, download that thing or hire you?

Today I'm chatting to Amy Byrne, copywriter and director of Ambit Communications.  In this episode, Amy explains why choosing the right words for your website copy is so important. 

She shares her best tips and advice that will help you use words to:
- Attract clients
- Hold their attention
- Persuade them to take action
- Increase your conversion and
- Stand our from competitors 

CONTACT AMY BYRNE: Website: https://ambitcommunications.com.au

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/21

HOW TO SUPPORT THE SHOW:

• Write a review
• Subscribe so you never miss an episode
• Screenshot as you listen, share to your social media and tag me so I can repost

How did Oscar Ledlin turn $240 in to $1.2 million dollars worth of sales?

In todays show I’m chatting with Oscar Ledlin, Founder and CEO of Ledlin Developments.

Since it’s beginning in 2013, Ledlin has experienced a sharp rise to success on the back of Oscars business knowledge and unconventional approach to marketing, not typically seen in the commercial or industrial space. In this episode Oscar shares:

• The non-traditional marketing techniques that give Ledlin their competitive edge
• The marketing campaigns that made 2020 (the year of Covid) their most successful yet
• How he turned $240 in to $1.2 million dollars worth of sales
• Residential vs commercial property investment and how they compare
• His best advice for listeners wanting to pursue a career in commercial development

CHECK OUT LEDLIN DEVELOPMENTS: Website: https://ledlin.com.au Instagram: www.instagram.com/oscarledlin

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/20

HOW TO SUPPORT THE SHOW:

• Write a review
• Subscribe so you never miss an episode
• Screenshot as you listen, share to your social media and tag me so I can repost

In todays show I’m excited to be chatting with Drew Mansur, co-founder of TileCloud. Since it’s launch in 2017, TileCloud has completely transformed the online tile shopping experience. Today, Drew shares:

• His journey to TileCloud, including experience as a Trade Coordinator, Project Manager and Director of RedRock Tiling
• The key elements behind TileCloud's rapid growth and success along with rebranding, customer feedback and understanding the buyer journey
• Drews advice for small businesses utilising social media marketing

BROWSE TILES AND RENOVATION INSPIRATION AT TILECLOUD: Website: www.tilecloud.com.au Instagram: www.instagram.com/tilecloud

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/19

HOW TO SUPPORT THE SHOW:

• Write a review
• Subscribe so you never miss an episode
• Screenshot as you listen and share to your social media and tag me so I can repost

In todays show I’m discussing why you shouldn't rely on social media alone and how you can create a sustainable online presence by diversifying your marketing strategy. 

We discuss:

• Why you shouldn't rely on social media for your business
• The best places and ways to represent your brand online
• The difference between media that is paid, earned, shared and owned
• How to create a sustainable online presence

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/18

HOW TO SUPPORT THE SHOW:

• Write a review
• Subscribe so you never miss an episode
• Screenshot as you listen and share to your social media and tag me so I can repost

In todays show I’m teaching you a marketing principle that will stop you competing on price, improve your sales pitch and convert potential clients in to paying customers.

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/17

HOW TO SUPPORT THE SHOW:

• Write a review
• Subscribe so you never miss an episode
• Screenshot as you listen and share to your social media and tag me so I can repost

In todays show, I'm sharing my tips for how to prepare your business for when you close down over the holidays and how you can perform a practical marketing review that will set you up for success in the New Year.

Here's what we cover:

• How to manage your clients expectations over the holiday period
• My tip for creating happy, loyal clients and encouraging referrals
• A Christmas competition idea that will encourage testimonials
• The platforms I recommend for scheduling content 
• How to perform a practical marketing review that will set you up for success in the new year

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/16

HOW TO SUPPORT THE SHOW:

• Write a review
• Subscribe so you never miss an episode
• Screenshot as you listen and share to your social media and tag me so I can repost

Today I'm chatting to Tommy (@aussietoolguy), known for his popular tool reviews on Instagram.

Tommy has grown a community of over 11,000 engaged followers and most recently has had huge success with Instagram Reels, reaching over 240,000 viewers. 

In today's show, Tommy shares his experience and approach to Instagram marketing  including:

• The impact social media has had on his carpentry business
• How he became sponsored by Trade Tools
• His tips for creating Instagram Reels for your trade business

WANT TO CONNECT WITH TOMMY?  Instagram: https://www.instagram.com/aussietoolguy/

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/15

HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me
• Subscribe so you never miss an episode
• Screenshot as you listen and share to your social media and tag me so I can repost

What do you think of when you hear the word “branding”?  You probably think about logos and colours but branding is so much more than your organisations visual identity. 

In todays show I talk to Melissa Packham from A Brand Is Not A Logo. Mel takes us beyond the logo to the 5 core foundations your business needs to stand out from the pack.

She also shares the 3 elements to any good strategy that will help you make better business decisions, set goals and knock them out of the park!

WANT TO CONNECT WITH MELISSA? Website: https://abrandisnotalogo.com Instagram: https://www.instagram.com/abrandisnotalogo/

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/14

HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me
• Subscribe so you never miss an episode
• Screenshot as you listen and share to your social media and tag me so I can repost