By Salena Knight
4.4
55 ratings
The podcast currently has 811 episodes available.
Ever felt like the marketing you're doing bears an uncanny resemblance to that phrase "throwing spaghetti at the wall to see if it sticks?"
I can relate. For me, it looked like this: Eleventy billion ideas (that's a real number btw), not enough time, and the budget? Well, that’s a whole other story.
But despite slogging away, it can sometimes seem like nothing moves the needle. Or if that needle is moving, it’s ever so slowly.
It's taken me many years to work out how that you can't afford to throw 'marketing spaghetti' at the wall, UNTIL, you've got consistent sales and revenue coming in. It's just not financially doable otherwise.
If you've ever felt like YOUR marketing doesn't work, here's how to fix that. Even better, you can get through this episode quicker than it takes to boil a pot of noodles.
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Marketing Challenges and Business Metaphors 0:02
Identifying Successful Strategies 3:08
Reflecting on Past Campaigns 4:16
Analyzing and Reverse Engineering Obstacles 7:06
Planning and Executing Effective Campaigns 8:10
Focusing on Core Business Activities 9:33
Final Thoughts and Call to Action 10:10
Full article: https://salenaknight.com/feel-like-your-marketing-is-more-miss-than-hit-heres-your-fix/
If you're looking to get more sales, more customers, and master your e-commerce marketing, this episode is a must-listen.
I sit down with e-commerce expert and Strategy Coach here at The Retail Academy, Kerry Clark, who shares the surprising #1 thing holding most online businesses back.
And it's not what you think!
Fix this one critical issue, and you could unlock higher conversions and more revenue.
In this value-packed discussion, you'll discover:
The free tool Kerry uses to instantly audit website speed (and how to improve it)
The hidden mistakes in your product taxonomy that are frustrating customers
Why hiring an e-commerce manager is one of the best investments you can make
The mindset shift Kerry says is crucial for e-commerce entrepreneurs to make
If you want to take your online store to the next level, you can't afford to miss Kerry's top tips.
Tune in now to get the insights that could transform your business.
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E-Commerce Essentials and Kerry Clark's Introduction 0:02
Kerry's Journey into E-Commerce 3:04
Common E-Commerce Obstacles and Quick Wins 4:41
Website Speed and Optimization Tools 7:38
Navigational and Taxonomical Challenges 13:27
Understanding Product and Customer Journey 15:50
The Role of E-Commerce Managers and Email Marketers 24:23
The Importance of Long-Term Vision and Delegation 31:38
Overcoming Control Freak Tendencies 32:10
Final Thoughts and Advice for Business Owners 44:36
Full article: https://salenaknight.com/an-ecom-experts-top-tips-for-a-higher-converting-website-kelly-clark/
When you’re in the thick of running a business, it’s easy to feel like you’re the first/only person going through a particular problem.
Trust me. I’ve seen it all. After auditing literally thousands of retail/ecom/product businesses, I know that there are a handful of hurdles, brick walls, and cliffs that you’re likely to encounter.
Instead of me sharing what I think those are, I invited Daniel, one of my Strategy Coaches, to come on the show and share with you, firsthand, the obstacles he sees in so many of the businesses we work with.
Daniel is no ordinary business advisor and strategy coach. He's a serial entrepreneur who's built multiple successful 7-figure companies, from a hearing protection brand for kids to a thriving pickleball equipment business.
I asked Daniel to come onto the podcast and share the biggest obstacles he’s seen with the retail and e-commerce brands we work with, and of course, how we’ve solved them.
One of the biggest takeaways for me was how focused Daniel is on empowering business owners to understand their numbers. As Daniel put it, "knowledge is power" when it comes to the financial health of your business. Too many business owners get caught up in the day-to-day and lose sight of the bigger picture.
But Daniel showed how diving deep into your profit and loss statements, inventory levels, and other key metrics can unlock a whole new level of growth. It's not about being a math genius - it's about having the courage to face those numbers head-on, understand them, and USE them to drive strategic decisions.
He also went through several other areas (you’ll have to listen to find out what they are) and perhaps most importantly, Daniel emphasized the power of having the right support system around you. As he put it, "Being a business owner is a very unique journey" - one that's filled with both highs and lows.
Surrounding yourself with other people who "get it" can make all the difference. Whether it's a trusted mentor, a mastermind group, or even just a few like-minded peers, tapping into that collective wisdom and experience can be a total game-changer.
Honestly, I could go on and on about the insights packed into this episode. But the bottom line is, if you're a retail or e-commerce business owner looking to take your company to the next level, you need to give this a listen.
Daniel's story is a testament to the power of persistence, resilience, and a willingness to take calculated risks. And his advice could be the missing piece that helps you break through to new heights of success.
So what are you waiting for? Click here to tune in to the full episode now. Your business will thank you.
Want Sal, Daniel, and the rest of the Retail Academy Team to work with you to scale YOUR business? Click here to speak with us and see if we can help.
---------- Introduction and Purpose of the Podcast 0:02
Daniel Gibney's Background and Business Journey 4:07
Challenges and Common Issues in Retail and E-commerce 8:23
Importance of Agility and Adaptability in Business 14:33
Overcoming Financial and Marketing Challenges 18:37
The Role of Mindset and Perspective in Business Success 35:50
Implementing KPIs and Targets for Business Growth 41:16
The Importance of Networking and Support in Business 46:58
Final Advice and Encouragement for Business Owners 48:29
Full article: https://salenaknight.com/challenges-our-retail-ecom-business-owners-are-facing-right-now-and-how-to-solve-them-daniel-gibney/
As an e-commerce business owner, there's nothing more frustrating than discovering your website or product images have been cloned and are being used to scam your (potential) customers.
It's a nightmare scenario that's all too common in today's digital landscape - I even ended up almost being scammed myself!
In this eye-opening episode, I sit down with Steven Weigler, an experienced IP attorney from Emerge Consult, to discuss strategies for protecting your brand online. You'll learn:
As I discovered firsthand, website cloning, and product counterfeiting are major threats that can do serious damage to your brand and bottom line. But with the right knowledge and preparation, you can fight back and protect what you've worked so hard to build. Don't wait until it's too late - tune in and learn how to safeguard your e-commerce business today.
---------- E-Commerce Website Cloning and Initial Reactions 0:02
Legal and International Challenges in Intellectual Property 2:48
Building a Strong Brand Identity and Protecting It 5:27
Trademarks, Copyrights, and Patents: Tools for Protection 12:31
Dealing with Infringement on E-Commerce Platforms 14:45
Strategies for Addressing Infringement and Protecting Assets 28:00
The Role of Platforms in Intellectual Property Enforcement 28:48
The Importance of Early Action and Prevention 32:46
Final Thoughts and Actionable Steps 33:01
Resources and Contact Information 33:13
Full article: https://salenaknight.com/ecom-store-cloned-by-scammers-heres-what-to-do-steven-weigler/
Are you feeling overwhelmed, bored, or disconnected from your business? Feel like no one can do things as good as you ever could? Maybe, your business just misses you, and it's crying out for attention, just like a toddler after nap time. In this eye-opening episode, I'll share my personal journey PLUS my steps to help you take back control of your business and reignite your passion. Discover how to identify the current "season" of your business and make strategic shifts to maximize your upcoming peak sales period. Learn the mindset shifts and team management tactics that will transform your business from a source of dread to a fulfilling venture. And how to embrace the challenges, to take away stress and overwhelm (and even the boredom).
---------- Preparing for Q4 and Peak Season 0:02
The Importance of Business Seasons and Control 3:42
Tina's Story and Business Overwhelm 5:29
Reclaiming Control and Business Reflection 9:14
Challenges and Changes in Business 13:51
The Role of Challenges and Team Dynamics 17:35
Taking Action and Reflection 18:13
Final Thoughts and Call to Action 21:38
Full article: https://salenaknight.com/your-business-misses-you-and-how-to-find-your-way-back/
Just one of the advantages you have over a big box store is the ability to adapt to a changing marketplace.
Whether it's the economy, the latest TikTok Trend, or simply unseasonably mild weather, the simple fact is, YOU have the resources to give your customers what they want. In this episode, I'll walk you through some key ways to help you do just that.
You'll discover: • How to analyze customer data to identify emerging trends and adjust your product mix accordingly • Proven tactics for boosting average order value through personalization, upsells and cross-sells (that your customers will love) • The #1 e-commerce strategy that can turn struggling businesses profitable overnight (Hint: It's not what you think) • Surefire ways to increase customer lifetime value and keep your best buyers coming back again and again • Simple email marketing tweaks that can dramatically improve your open rates, click-throughs, and conversions
Whether you run an online store, a brick-and-mortar shop, or a blend of both, this episode is packed with actionable advice you can implement right away to recession-proof your business.
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Economic Impact on Luxury Brands and Middle Class 0:02
Adapting to Economic Changes in Retail 3:00
Understanding Customer Needs and Tracking Inventory 5:08
Price Sensitivity and Product Adjustments 7:15
Increasing Average Order Value and Upsells 9:37
Optimizing Point-of-Sale and E-Commerce Upsells 14:43
Increasing Customer Lifetime Value 18:08
Testing and Measuring Email Marketing Campaigns 24:26
Adapting to External Factors and Continuous Improvement 29:04
Call to Action and Review Request 29:43
Full article: https://salenaknight.com/adapt-thrive-and-outsmart-your-competitors/
Hear the incredible story of Angela Fields - a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that's transforming the lives of women across the country.
After a horrific experience at the salon left Angela's face severely burned and blistered from a chemical mishap, she knew she had to find a better way to care for her hair. What followed was a year-long journey of experimentation, research, and passionate product development - all done right in her own kitchen.
You'll be amazed to learn how Angela overcame the challenges of launching a small business, from figuring out the right messaging to capture her target audience to using data and customer feedback to continually improve her products.
And wait until you hear about the surprising shift in her customer demographics that led her to develop an entire course on navigating hair health through menopause!
This episode is packed with invaluable insights that any business owner can apply. (oh, and if you're ready to ditch the harsh chemicals and revive your hair's natural beauty) You won't want to miss Angela's incredible story. Listen now!
---------- Angela's Traumatic Hair Experience 0:02
Medical Intervention and Recovery 3:22
Research and Product Development 8:09
Transition to Entrepreneurship 14:57
Messaging and Marketing Challenges 18:34
Metrics and Customer Insights 23:30
Product Line and Customer Feedback 33:21
Future Plans and Expansion 37:07
Final Thoughts and Contact Information 39:30
Full article: https://salenaknight.com/ep-440-marketing-how-curlycoilytresses-worked-out-what-made-their-customers-buy-angela-fields/
As we gear up for the holiday rush, I know you've got a stockpile of promotions ready to unleash.
But wait!
Before you flood those inboxes, spend a ton of money on ads, and rearrange your merchandise, let's talk about a real threat to your marketing efforts: A little thing I’ve named: Promo Burnout. It's when your customers start treating your emails like that one relative who always overstays their welcome at family gatherings. Not good, right?
Nearly 70% of users unsubscribe from emails because the business sends too many. It’s a balancing act. Not enough emails, you’ll lose sales to your competitors. Too many, they unsubscribe and that's a lot of potential holiday cheer (and sales) walking out the door.
In this episode, I'm sharing five strategies to keep your promotions fresh and your customers engaged. They’ll be great to roll out over the peak season, but really, you can use these any time of year.
Let's dive in!
---------- Avoiding promo burnout in marketing efforts. 0:02
Holiday sales and promotions, with tips for planning and executing effective campaigns. 2:38
Holiday marketing strategies for retailers, including timeline and promotions. 7:35
Strategic marketing campaigns during holiday season. 13:20
Promotional strategies for small businesses. 17:53
Measuring data for promotions, including tracking customer acquisition cost, cart abandonment rate, and product performance. 23:20
Promotional campaign planning and debriefing for holiday season success. 28:18
Full article: https://salenaknight.com/how-to-avoid-promo-burn-out/
How would you feel, if you knew you had everything you needed, to make this your most successful quarter ever? Everything that you need for a prosperous peak season. Well, grab your notebook and pen, because that’s exactly what I’m going to share with you on this episode.
For many retail & e-commerce stores, up to 70% of their annual revenue will come in between mid-Sept and mid-Jan. Let’s just put that into perspective. In just 4 months, you’ll make MORE than the rest of the year combined!
Now whether or not the bulk of your revenue comes in Q4 or some other peak period, I want to give you my BLUEPRINT to leverage the peak season and make it the most successful ever.
Make sure you've got a pen and paper ready, and hit SAVE on this episode because you're getting a mini masterclass!
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Leveraging Q4 for retail success with a focus on setting revenue goals and breaking them down into manageable sections. 0:03
Inventory management for small businesses. 5:39
Holiday marketing strategies for small businesses. 11:29
Holiday marketing strategies for e-commerce businesses. 17:05
Planning for holiday season sales, including packaging, staffing, marketing, and KPIs. 22:28
Q4 success strategies for e-commerce businesses, including data analysis, website optimization, and technology management. 27:20
Planning for a successful Q4 holiday season. 31:53
Full article: https://salenaknight.com/steal-my-q4-success-blueprint/
Are you leaving money on the table in your retail or ecommerce business? In this eye-opening episode, I share the surprising secrets behind the success of top-performing retail and ecommerce businesses - and how you can replicate their strategies to drive a massive boost in sales and revenue.
You'll discover the often under-utilised marketing tactic that's generating up to 30% of total revenue for leading brands, plus proven techniques for personalizing your customer experience, streamlining your operations, and making money while you sleep. If you're ready to take your business to new heights, you won't want to miss this.
Tune in now and get ready to transform your business now.
---------- Email management and birthday gift shopping. 0:02
Email marketing's potential for retail and ecommerce businesses. 4:21
Personalization in email marketing, with a focus on customer loyalty and retention. 9:21
Email marketing strategies for businesses. 13:23
Automating email workflows for increased revenue. 16:53
Email marketing strategies for retailers to increase revenue. 21:48
Email marketing strategies for e-commerce businesses. 27:33
Full article: https://salenaknight.com/30-of-your-sales-should-come-from-this/
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