Many store owners assume cashflow problems come from marketing or pricing. In reality, some of the biggest profit leaks are hiding inside your product strategy.

In this episode, Salena unpacks three subtle but costly mistakes that drain cash even in businesses with strong sales and loyal customers. These issues compound quietly over time.

You'll learn why premium customers do not buy premium in every category, how to calculate true landed cost properly, and where opportunity cost is silently eroding your profit. This episode is a must-listen as you reorder stock and plan for growth in 2026.