Most retail and ecommerce business owners are exhausted, busy, and still stuck. Not because they're bad at business, but because they're spending their time in the wrong category of work.

In this episode, Salena breaks down the difference between BAU work and CEO work and introduces a clear, practical time allocation framework designed specifically for independent retailers and ecommerce founders.

You'll learn:

• Why being busy does not equal progress

• The four categories of CEO work and where your time should actually go

• How most business owners are unknowingly trapping themselves in operations

• A realistic 90-day time allocation target that does not require disappearing from the business

• Three actions you can take this week to start shifting out of firefighting

If you feel like you're doing everything but still not moving forward, this episode will give you clarity and a way out.