Emma thought she was "doing marketing." She posted. She emailed. She showed up when she could. And then everything went quiet.

When she finally ran a promotion, nobody responded.

In this episode, Salena Knight breaks down why inconsistent marketing doesn't just slow growth – it actively works against you. You'll learn the three invisible costs of inconsistency that most retailers never factor in, why your promotions fall flat after a quiet period, and how inconsistency trains customers to forget you exist.

This isn't about posting more or working longer hours. It's about building a repeatable marketing system that keeps you visible, trusted, and top of mind – even when operations get busy.

Inside the episode:

• Why inconsistent marketing resets customer awareness back to zero

• How silence quietly erodes trust with your audience

• The "abandoned cart of attention" and why your message never sticks

• Why three posts is never enough (even if it feels repetitive)

• How to fix inconsistent marketing without adding 20 more hours to your week