The Digital Commerce Daily

The Digital Commerce Daily

By Marco & KlaraBusinessMarketingManagement
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The Digital Commerce Daily episodes

  • Salesforce Buys Braze, Allegro Enters Ukraine & Wallet Loyalty

    Salesforce just dropped $5.66 billion on Braze — the retention tool thousands of DTC brands depend on. Plus Allegro unlocks Ukraine and loyalty rewards move inside your mobile wallet.

    In this episode:

    • Salesforce is acquiring customer engagement platform Braze for $5.66 billion — one of the biggest martech deals of 2026 — with plans to use Braze's AI for real-time personalisation across channels.
    • Allegro, Central Europe's largest online marketplace, is opening its Polish seller catalogue to Ukraine's 35–38 million consumers via cross-border access, with no localised site or logistics build required.
    • Wildfire Systems and Badge are partnering to embed merchant cashback and loyalty offers directly into Apple Wallet, Google Wallet, and Samsung Wallet, putting brand rewards at the moment of payment.

      • The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

      Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

      Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily

      7 min
    • Google Launches Universal Cart, UK Extends Marketplace VAT

      Google just launched a shopping cart that keeps buyers inside Search — and never sends them to your site. Plus, UK marketplaces like Amazon and eBay may soon own VAT collection for domestic sellers.

      In this episode:

      • The UK government proposes extending marketplace VAT liability to larger domestic sellers, meaning platforms like Amazon, eBay and Etsy would be directly responsible for collecting and remitting VAT to HMRC on third-party sales.
      • Bonobos migrated its entire ecommerce operation to Shopify as of October 2026, building omnichannel fit profile capabilities that bridge in-store guideshop data with online purchasing.
      • Google's Universal Cart — an AI-powered tool that lets shoppers add products from multiple retailers into a single Google-managed cart — is now live in the US ahead of the 2026 holiday season.

        • The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

        Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

        Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily

        7 min
      • AI Ignores 78% of Brands & Too Good To Go Expands

        78% of ecommerce brands are invisible to ChatGPT, Gemini, and Perplexity. Plus Too Good To Go is opening a non-food surplus channel across Europe — and your Shopify sales data may now be your credit score.

        In this episode:

        • A new report found that ChatGPT, Gemini, and Perplexity never recommended 78% of ecommerce brands in their own product categories, with the same small cluster of names dominating AI-generated results across all three platforms.
        • Too Good To Go is expanding its marketplace into non-food surplus categories for the first time in its 10-year history, giving European DTC brands and retailers a sustainability-framed channel to move overstock without damaging their pricing.
        • Platforms including Shopify Capital and Amazon Lending are using live sales, fulfillment, and shipping data to assess merchant creditworthiness, giving platform-native sellers faster and better access to growth capital than brands with diversified, off-platform sales.

          • The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

          Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

          Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily

          7 min
        • EU Parcel Tax Cuts Shein & Temu Volumes 42%, Retail Media Rises

          The EU's new parcel tax is already reshaping trade flows — Shein and Temu volumes through Liège Airport collapsed 42% in months. Plus: why brands are spending more on retail media even as growth slows.

          In this episode:

          • Europe's top 100 marketplaces are on track to generate €175.8 billion in GMV this year, with 79.5% of that coming from cross-border transactions — making domestic-only strategies increasingly unviable for European sellers.
          • Consumer brands are increasing retail media budgets on platforms like Amazon and Zalando even as overall sales growth softens, raising the question of whether the spend is driving new revenue or simply defending existing shelf position.
          • Small parcel volumes through Liège Airport — a key entry point for Shein and Temu shipments — have fallen 42% since the EU's low-value parcel tax launched on July 1st, signalling a structural shift in cross-border ecommerce flows into Europe.

            • The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

            Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

            Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily

            7 min
          • Amex Verifies AI Agents, Target's Ad Metric Fails to Convince

            American Express just built the trust layer agentic commerce needs. Meanwhile, Target's retail media push is hitting a measurement credibility wall — and The Independent's revenue flip signals where product discovery is heading.

            In this episode:

            • The Independent CEO Christian Broughton confirmed that in September 2026, social commerce revenue overtook SEO-driven affiliate revenue for the first time — a concrete inflection point in how digital publishers monetise product content.
            • A senior Target executive publicly acknowledged that most brand partners are not yet on board with the retailer's new ad metric designed to connect spend directly to sales outcomes, exposing a trust gap at the heart of retail media.
            • American Express published a formal framework enabling card issuers to verify and authenticate purchases initiated by AI shopping agents on behalf of consumers, addressing the core authorisation problem blocking mainstream agentic commerce.

              • The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

              Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

              Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily

              7 min
            • Meta Sells Prime-Time Feed Slots, Dunelm Hits 41% Digital

              Meta is letting brands book feed ad windows like TV prime-time slots. Dunelm just proved homewares can cross 41% digital revenue. Both numbers should change how you plan.

              In this episode:

              • Meta launched Ads Super Burst, a reservation-style ad product letting advertisers lock in concentrated feed windows with guaranteed reach — a direct shift away from pure auction-based buying toward TV-style planning.
              • Whatnot Germany GM Isabell Weiser argues live commerce is expanding well beyond collectibles into mainstream categories, with seller personality and authenticity — not product specs — identified as the primary conversion driver in the German market.
              • Dunelm reported that digital channels now account for 41% of total Q1 revenue, with overall sales also growing — signalling that ecommerce is expanding the business rather than cannibalising its physical stores.

                • The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

                Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

                Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily

                7 min
              • TikTok Shop Backs Small Creators, Google Ads Adds Budget Control

                TikTok Shop's own data is challenging how brands spend creator budgets. Google just handed advertisers real control over Performance Max. And Shopify says AI is converting shoppers better than Google Search.

                In this episode:

                • TikTok Shop's internal data reveals that smaller creators posting higher volumes of videos are outperforming big-name influencer deals, with the platform naming this its core success formula heading into Q4.
                • Google Ads has launched channel prioritisation controls and budget allocation tools, letting advertisers override automated decisions and direct spend toward specific channels like Search or Shopping instead of leaving it to Performance Max.
                • Shopify's live merchant data shows AI-driven product discovery is converting at meaningfully higher rates than traditional search, positioning AI as a standalone retail discovery channel rather than just a customer service tool.

                  • The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

                  Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

                  Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily

                  7 min
                • easyShop Launches Across Europe, Obsero Raises €1M for AI Search

                  Stelios Haji-Ioannou just launched easyShop.com across 21 European markets to take on Amazon — and a London startup called Obsero raised €1M to solve the AI search problem brands don't know they have yet.

                  In this episode:

                  • easyShop.com, backed by easyJet founder Stelios Haji-Ioannou, launched simultaneously across 21 European countries today, positioning itself directly as a challenger to Amazon in the pan-European marketplace space.
                  • London startup Obsero closed a €1 million seed round to help brands monitor and improve their visibility inside AI-powered search tools like ChatGPT, which increasingly intercept traditional Google-driven shopping journeys.
                  • A Practical Ecommerce analysis challenges brands to question whether retail media spend — now a £2 billion market in the UK — is driving incremental growth or simply cannibalising organic shelf presence and brand-building budgets.

                    • The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

                    Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

                    Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily

                    7 min
                  • Temu & Shein Lose Germany, Ikea Enters Recommerce

                    Shein, Temu and AliExpress just had their worst quarter in Germany — and Ikea is making a serious move into recommerce. Here's what both mean for European ecommerce strategy.

                    In this episode:

                    • German sales for Shein, Temu and AliExpress collapsed 35.5% in Q3 2026 versus Q3 2025, driven by intensifying EU regulatory pressure on low-value imports and parcel taxation — but with Amazon holding 63% of German online retail, the lost volume is unlikely to flow to European alternatives.
                    • Ikea is simultaneously launching its pre-owned furniture marketplace in the UK, Ireland and Germany, putting it in direct competition with Vinted and eBay and turning recommerce from a sustainability footnote into a core ecommerce channel.
                    • DTC golf brand PureOne Golf overhauled its attribution model after discovering last-click was systematically misattributing revenue, causing the brand to cut spend on upper-funnel channels that were actually driving a significant share of conversions.

                      • The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

                      Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

                      Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily

                      7 min
                    • Revlon's Amazon Video Ads, Apple Blocks Ad Tech, Yazen Raises €50M

                      Revlon just gave brands the clearest public proof yet that Amazon's interactive video ads drive real purchases. Meanwhile, Apple's new ad tech block list could quietly break retargeting for thousands of ecommerce brands heading into Q4.

                      In this episode:

                      • Revlon's Chief Digital Marketing Officer Kelly Solomon publicly detailed at Advertising Week New York how the brand used Amazon's interactive video ad units to link upper-funnel brand video directly to shoppable purchase outcomes — one of the first brand-side breakdowns of the format in practice.
                      • Apple has introduced a new block list targeting data brokers and cross-site ad tech vendors, a move that could broadly disrupt programmatic retargeting and third-party audience targeting for ecommerce brands, compounding privacy changes already rolling out with iOS 27.
                      • Swedish digital health startup Yazen closed a €50 million Series B led by Nordic growth investor Verdane, standing out as one of the largest European DTC funding rounds of Q3 2026 despite an overall decline in venture activity across the region.

                        • The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

                        Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

                        Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily

                        7 min

                      About The Digital Commerce Daily

                      From the publisher's feed

                      Your 8-minute briefing on the platforms, players, and profits driving digital commerce today. Hosted by Marco and Klara.