The Digital Disruption Podcast

By Patrick Soch and Mostafa Daoud

Welcome to The Digital Disruption Podcast, the ultimate guide to navigating the digital revolution.

Join us as we explore technology's transformative power and its impact on industries, businesses,... more

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FAQs about The Digital Disruption Podcast:

How many episodes does The Digital Disruption Podcast have?

The podcast currently has 43 episodes available.

The Digital Disruption Podcast episodes:

May 01, 2024 First-Party Data Strategies: Here's What to Do After Deprecation of Third-Party Cookies
Welcome to Episode 22 of The Digital Disruption Podcast! In this episode, Patrick and Alexander delve into the evolving landscape of marketing strategies, emphasizing the critical role of data analysis and measurement across the marketing funnel.

They discuss the challenges and opportunities arising from the transition to Google Analytics 4, including concerns about new attribution models and the impact of the impending deprecation of third-party cookies.

Joining the conversation is industry expert Andrew Alexander from TMI, who shares insights on successful client collaborations and navigating the shifting requirements of data tracking and privacy regulations.
Follow us:
e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

Patrick: https://www.linkedin.com/in/psoch/

Mostafa: https://www.linkedin.com/in/mostafa-daoud/

And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
https://e-cens.com/contact-us/

...more
54min
April 24, 2024Don't Let Your Digital Strategy Go Stale: Embrace Composability
In this episode, we discuss the concept of composable architecture and how it can help businesses avoid outdated digital strategies.

We'll explore the challenges of traditional monolithic architectures and the benefits of composable solutions, which allow businesses to swap out individual components as needed.

We also delve into the importance of strong architecture and skilled developers to ensure successful implementation.

Key takeaways:
Traditional monolithic architectures can quickly become outdated, limiting a business's ability to adapt to change.
Composable architecture allows businesses to swap out individual components as needed, increasing agility and future-proofing their digital strategy.
A well-designed composable architecture relies on open standards and strong integration points.
Businesses need skilled developers and solution architects to design and implement a composable architecture effectively.

Timestamps:
1:00 - Introduction and welcome
2:20 - Analogy of sourdough bread to illustrate the concept of composability
4:20 - The challenges of monolithic architectures and the rise of composable standards
11:20 - Benefits of composable CDPs and event stream data models
17:20 - Examples of how quickly technology becomes outdated
23:20 - The importance of keeping skills and data strategies up-to-date
27:20 - Composability and how it can adapt to new regulations
32:20 - The role of solution architects and developers in composable architecture
38:20 - Cloud infrastructure and its role in composability
43:20 - Closing remarks - Composability as a strategic consideration
...more
37min
April 10, 2024Don't Get Left Behind: Mastering Skills for Digital Transformation
In this episode, we discuss the importance of developing the right skills for your organization's digital journey.

We delve into the concept of a skills matrix and how it can help you identify the talent gaps you need to fill.

They also explore the challenges of transitioning to new technologies and how to ensure a smooth handover between internal and external partners.

Whether you're an e-commerce platform or a traditional business, this episode will equip you with the knowledge to build a skilled digital team and achieve optimal efficiency.

Timestamps:
1:00 - Introduction and reflecting on skills
3:45 - What is a skills matrix and how does it relate to digital transformation?
7:15 - The challenges of adopting new technologies and the role of training
12:00 - Balancing internal and external resources: When to hire and when to outsource
17:30 - The importance of data ownership and building strong data analyst teams
22:00 - Key takeaways and conclusion

Key Takeaways:
There's no one-size-fits-all approach to building a digital skills matrix.
The right tools require skilled people to use them effectively.
Upskilling your team is crucial when transitioning to new technologies like GA4.
Consider a hybrid approach of internal and external resources to bridge skill gaps.
Owning your data infrastructure and fostering strong data analyst teams is key for long-term success.

Follow us:
e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

Patrick: https://www.linkedin.com/in/psoch/

Mostafa: https://www.linkedin.com/in/mostafa-daoud/

And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
https://e-cens.com/contact-us/
...more
32min
April 03, 2024Don't Get Cooked in the Privacy Inferno: A Guide to User Consent and Data Collection
In this episode, we delve into the murky waters of user consent and data collection.

We'll unpack the complexities of navigating the ever-changing landscape of privacy regulations.

They discuss the limitations of consent banners and explore the critical role of Consent Management Platforms (CMPs).

Learn how server-side tagging can be a powerful tool for marketers while respecting user privacy. This episode is a must-listen for anyone who wants to stay compliant and build trust with their customers.

Timestamps:

00:00 - Introduction
01:23 - The Inadequacy of Consent Banners Alone
04:13 - Understanding Consent Management Platforms (CMPs)
07:22 - The Pitfalls of Improper CMP Implementation
10:13 - Respecting User Consent Signals Through Data Collection Practices
13:42 - Choosing the Right Approach to Consent Management: Geographic vs. Universal
18:23 - The Risks of Non-Compliance
21:45 - How Users Can Verify Consent Compliance on Websites
25:12 - Taking Action Against Non-Compliant Companies
28:43 - The Rise of Server-Side Tagging and its Advantages
33:12 - The Challenges of Server-Side Tagging

Key Takeaways:
Consent banners are not enough to ensure compliance with data privacy regulations.
Consent Management Platforms (CMPs) can help automate consent collection and management.
Proper implementation of a CMP is crucial to avoid hefty fines.
Respecting user consent signals requires adjusting data collection practices.
Marketers can choose between geographic or universal consent management approaches.
Ignoring privacy regulations can lead to lawsuits and significant financial penalties.
Users can check browser developer tools to see if websites are collecting data without consent.
Reporting non-compliant companies can be done, but the process may vary depending on jurisdiction.
Server-side tagging offers a way to collect data while minimizing impact on website performance and respecting user privacy.
Implementing server-side tagging requires technical expertise.

Follow us:

e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

Patrick: https://www.linkedin.com/in/psoch/

Mostafa: https://www.linkedin.com/in/mostafa-daoud/

And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
https://e-cens.com/contact-us/
...more
42min
March 27, 2024 How to Craft Your Strategy Using Detailed Insights from SKAN 4
Welcome to Episode 18 of "The Digital Disruption Podcast". In this episode, we have Yigit and Ahmad as our guests.

Yigit, from Adjust, shares insights into the changes in postback tracking with Scan 4, adoption by advertising partners, and the introduction of SKAn 4.

The discussion delves into the complexities of mobile app measurement, the challenges of privacy-centric marketing, and the evolving landscape of marketing strategies.

Yigit also provides an analogy using a cookie-baking example to explain incrementally.

The episode touches on the impact of Apple's requirements on revenue tracking, the evolution of the SKA network, and the importance of integrated tech stacks for marketers.

Additionally, Ahmad expresses interest in early testing of new features, highlighting the changes in SKAn 4 compared to SKAn 3.

Join us as we explore the dynamic world of mobile app analytics and marketing in the digital disruption landscape.
Follow us:

e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

Patrick: https://www.linkedin.com/in/psoch/

Mostafa: https://www.linkedin.com/in/mostafa-daoud/

And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here

https://e-cens.com/contact-us/

...more
56min
March 20, 2024The People Behind the Data: Why Analytics Isn't Just About Technology w/ Feras Alholu
Most companies are aware of the importance of data and analytics, but many struggle to turn that awareness into action.

In this episode of the Digital Disruption podcast, Patrick Sochis is joined by Feras Alholu, a successful entrepreneur with experience in both founding and scaling analytics-driven businesses.

Feras shares his insights on how to build a strong foundation for data analytics within your organization and transform it from a mere technical capability into a strategic asset.

Timestamps:
2:00 - Ferris Ahlu's background and experience in digital marketing and analytics
7:15 - The importance of a people-focused approach to analytics, and why technology alone isn't enough
12:00 - The concept of "mastery" in data analytics and the importance of continuous learning
17:30 - Why a long-term commitment is crucial for successful digital transformation projects
22:45 - The role of leadership and sponsorship in driving change within an organization
30:00 - Building an internal case for analytics through grassroots initiatives and showcasing success stories
37:30 - Key takeaways and how to get started with building a strong analytics foundation

Key Takeaways:
Analytics capabilities are most effective when supported by strong processes and skilled people.
Building a data-driven culture requires a long-term commitment and ongoing learning.
Executive sponsorship is essential for large-scale digital transformation initiatives.
Start small and showcase internal success stories to build momentum for broader adoption of analytics.

Follow us:

e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

Patrick: https://www.linkedin.com/in/psoch/

Mostafa: https://www.linkedin.com/in/mostafa-daoud/

And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
https://e-cens.com/contact-us/
...more
50min
March 13, 2024One More Tool Won't Fix Your Digital Problems: How to Use Tech for Digital Maturity
In this episode of the Digital Disruption podcast, hosts Patrick Soch and Mostafa Daoud debunk the myth of the "one more tool" solution to digital maturity.

They discuss how technology should serve a larger business objective and explore how to choose the right tools for specific use cases.

The episode covers:
Why "one more tool" won't fix digital maturity problems
How to align technology with business objectives
Key considerations when selecting marketing automation, customer data platform (CDP), and customer experience platform (CXP) tools
The importance of timelines and realistic expectations for ROI
How to avoid "paralysis by analysis" with digital experience data

Timestamps:
00:00 Introduction and Introductions
01:20 Debunking the "One More Tool" Myth
04:22 Technology Serving Business Objectives
07:15 Matching Technology to Use Cases (Customer Engagement Platform Example)
14:23 Analytics Tools and Avoiding Single Source of Truth Fallacy
19:22 Building a Digital Maturity Tech Stack: Marketing Automation, Paid Media Management, CDPs
32:45 Customer Experience Platforms (CXPs) and Prioritizing Improvements
38:12 Importance of Timelines and Realistic ROI Expectations
42:20 Avoiding Paralysis by Analysis with Digital Experience Data

Key Takeaways:
Digital maturity is about using technology to achieve larger business objectives.
There's no single "magic bullet" tool for digital maturity. Choose tools based on specific use cases.
Align technology adoption with realistic timelines and ROI expectations.
Data is valuable, but actionable insights are key. Don't get stuck in "paralysis by analysis."

Follow us:
e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

Patrick: https://www.linkedin.com/in/psoch/

Mostafa: https://www.linkedin.com/in/mostafa-daoud/

If you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
https://e-cens.com/contact-us
...more
43min
March 06, 2024Are You Throwing Away Money on Paid Media? Here's How to Stop
In this episode, we discuss the hidden pitfalls of paid media and how companies can protect themselves from wasting money.

Topics covered:
Assigning unqualified people to manage campaigns
The dangers of ad fraud and programmatic waste
Why transparency is key when working with agencies
The importance of measurement and verification
Having internal oversight to ensure campaign effectiveness
Listen to learn how to get the most out of your paid media budget and avoid getting scammed.

Timestamps:
00:00 Introduction
01:20 Assigning unqualified people to manage campaigns
05:10 The dangers of ad fraud and programmatic waste
12:20 Transparency is key when working with agencies
18:30 Measurement and verification are crucial
23:20 Internal oversight for campaign effectiveness
28:00 Conclusion

Key Takeaways:
Don't assign paid media tasks to people who lack the skills and experience.
Be aware of ad fraud and programmatic waste, and take steps to mitigate them.
When working with agencies, insist on transparency in reporting and contracts.
Effective measurement and verification are essential for optimizing campaigns.
Have an internal team to oversee campaigns and ensure they meet your goals.

Follow us:
e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

Patrick: https://www.linkedin.com/in/psoch/

Mostafa: https://www.linkedin.com/in/mostafa-daoud/

And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here

https://e-cens.com/contact-us/
...more
43min
February 28, 2024Let's Talk Data: How Event-Driven Architecture Drives Organizational Change?!
In this episode, Patrick Soch, we dive deep into event-driven architecture and data streams, explaining how they can revolutionize the way your organization collects and utilizes data.

Mostafa Daoud, the Head of Content, plays the role of a curious CEO, raising pertinent questions to understand the practical applications of these technologies for businesses.

Key Takeaways:
Event-driven architecture and data streams offer a real-time, continuous flow of data, unlike traditional methods of data collection.
This approach empowers data democratization by making raw event data readily available to various applications within the organization.
Data streams act as a foundation for enabling better utilization of existing systems like CDPs, CRMs, and customer engagement tools.
Apache Kafka is a leading open-source solution for implementing event-driven architecture.
While highly beneficial for data-intensive organizations, successfully implementing this architecture requires investment in development resources.

Timestamps:
2:20 - Introduction of the topic and guest speaker
3:10 - Explanation of data streams and event-driven architecture
7:20 - Advantages of data streams over traditional data collection methods
11:20 - Data democratization in the context of event-driven architecture
15:40 - Practical applications of data streams across different departments
22:20 - Potential use cases for machine learning and AI
25:30 - Development resource considerations for implementing this architecture
27:20 - Closing notes and call to action

Follow us:
e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

Patrick: https://www.linkedin.com/in/psoch/

Mostafa: https://www.linkedin.com/in/mostafa-daoud/

And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here

https://e-cens.com/contact-us/
...more
36min
February 21, 2024Don't Get Run Over: Understanding Consent Management Platforms in the Age of Privacy
In this episode, we dive deep into the world of Consent Management Platforms (CMPs). They explore the growing importance of data privacy, the rise of global regulations, and how CMPs can help businesses navigate this complex landscape.

But beyond just compliance, Patrick argues that truly mature organizations should be striving to build trust and transparency with their customers.

Is your organization chasing regulations or leading the charge in the new era of data privacy? Tune in to find out!

Timestamps:
0:00 - Intro and Introductions
1:20 - "See You Later": Patrick's (not-so-serious) AI CEO assistant idea
4:20 - Mostafa highlights the growing trend of ad-blocking software focused on data privacy
6:10 - What is a CMP and why is it important?
10:20 - The global landscape of data privacy regulations
14:20 - Why do so many companies struggle to implement CMPs correctly?
18:20 - The trade-off between compliance and user experience
22:20 - The importance of zero-party data and building trust
28:40 - Regulations are catching up to ethical businesses, not the other way around
32:20 - The power of Gen Z's fight for data privacy
37:20 - Predictions for increased enforcement of data privacy regulations
40:00 - The importance of generational diversity in understanding privacy concerns
42:20 - Closing remarks and call to action

Key Takeaways
Consent Management Platforms (CMPs) are essential tools for businesses to comply with data privacy regulations worldwide.
Many countries implement data privacy laws, making a global standard more likely.
Many companies struggle to implement CMPs effectively due to complexity and a lack of understanding.
There's a trade-off between user experience and achieving full compliance with data privacy regulations.
Building trust with customers is key to success in the data privacy era.
Zero-party data, information users willingly provide, is the gold standard for building trust.
Regulations are catching up to ethical businesses that prioritize data privacy.
Gen Z is a leading force in the fight for data privacy and holding companies accountable.
Expect increased enforcement of data privacy regulations in the coming year.

Follow us:

e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

Patrick: https://www.linkedin.com/in/psoch/

Mostafa: https://www.linkedin.com/in/mostafa-daoud/

And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
https://e-cens.com/contact-us/
...more
40min

FAQs about The Digital Disruption Podcast:

How many episodes does The Digital Disruption Podcast have?

The podcast currently has 43 episodes available.