Sign up to save your podcasts
Or
Share The Digital Pulse Podcast
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Digital Pulse Podcast episodes
- How AI has been used in marketing for over a decade! + How Coca Cola is using AI in their marketing
Hey Whats up everyone, welcome to episode #42 of the Digital Madvertising Podcast powered by Digital Ignite.
If you are new to the podcast, here we cover everything and anything going on in modern marketing, tech and more. If you are listening to us on spotify please hit the subscribe button and share with your friends or peers! Lets grow this thing. Check us out at www.digital-ignite.com to learn more about the agency and visit us on all of the socials. You can find our handles in the episode description. So go check out our shenanigans.
- OK TODAY.. We talk about
- How strategies for ad copy testing are evolving for a politically charged climate.
- How Coca Cola is using AI!
- How AI has been used in programmatic and social media for decades!
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
15 min - #41 The Difference Between Organic & Social Media + Why Your Brand Needs Them ASAP!
DIGIMAD #41
Hey, everyone, I am Chris Clark, welcome to episode number 41 of the Digital Advertising Podcast presented by Digital Ignite. Visit us at www.digital-ignite.com to learn more about us and visit our social channels in the episode description below to see all of our shenanigans.
Today we're going to discuss a topic that's essential for anyone looking to leverage social media for their business. The differences between organic social media and paid social media.
In the ever-evolving landscape of social media marketing, the debate between organic social media and paid social media continues to be a focal point for brands aiming to increase their visibility and engagement, particularly for platforms like Spotify podcasts. Organic social media refers to the free content shared on social networks, including posts, stories, and interactions that are not backed by advertising spend. This strategy is invaluable for building authentic relationships, fostering community engagement, and driving long-term loyalty. By leveraging hashtags such as #OrganicReach, #CommunityEngagement, and #SpotifyPodcasts, creators can naturally grow their audience and encourage genuine interactions that lead to increased listenership.
On the other hand, paid social media encompasses all promotional efforts that involve spending money to boost content visibility, target specific demographics, and achieve immediate results. Paid campaigns on platforms like Facebook, Instagram, and Twitter allow podcast creators to reach broader audiences quickly and efficiently. With tools for precise targeting and retargeting, ads can be tailored to attract potential listeners based on their interests, behaviors, and demographics. Utilizing hashtags like #PaidSocial, #TargetedAds, and #SpotifyPromotion can enhance campaign performance, driving a higher return on investment (ROI) and rapid growth in podcast followers and streams.
For optimal results, a balanced approach that combines both organic and paid social media strategies is recommended. Organic content helps build a loyal, engaged community, while paid promotions can amplify reach and attract new listeners at a faster pace. By integrating keywords such as #SocialMediaMarketing, #PodcastGrowth, and #SpotifyListeners, podcast creators can maximize their visibility across social platforms. This holistic strategy ensures sustained growth and a robust online presence, ultimately leading to more Spotify podcast streams and a thriving listener base.
16 min - Episode #40 Apple gets into the AI game, Chat GPTs new features, Netflixs brings ad tech in house
Episode #40!!! We cover Apples new AI features, Chat GPT4o allowing free users the same as plus users? Netflix is bringing in adbuying in house!
Visit us at www.digital-ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
22 min - Episode #39 Spotify raising prices again, Walmart enters the metaverse & 2024 Politcal ad spending outlook
What is up everyone my name is Chris Clark and welcome to episode # 39 of the digital madvertising pod cast! Its Monday June 3rd so lets dig into the top news stories in tech and marketing today.
- Spotify's Announcement: Spotify has announced a price hike for its U.S. customers, marking the second increase within a year.
- Effective Date: The new pricing takes effect in July for existing subscribers, while new subscribers will be charged the updated rates immediately.
- Walmart: has launched an immersive shopping platform called Walmart Realm, aimed at enhancing the virtual shopping experience.
- The debut was announced by Chief Marketing Officer William White via a LinkedIn post.
Record-Breaking Spending: The 2024 US election is set to be the most expensive in history for political ad spending, with projections exceeding $12 billion according to eMarketer.
Challenges in Political Advertising- Misinformation Concerns: With rising concerns over misinformation and disinformation on social media platforms, there’s a need for more trustworthy advertising channels.
- Limited TV Inventory: The limited availability of TV and connected TV (CTV) inventory has driven up prices, making these options less accessible for many campaigns.
Digital Out of Home (DOOH) Advertising
- Trust and Reach**: Digital out of home (DOOH) advertising emerges as a strong alternative due to its combination of trust and broad reach. According to a study by The Harris Poll for the OAAA, 73% of consumers have a favorable view of DOOH ads, compared to lower rates for other media channels:
- Television/Video: 50%
- Social Media: 48%
- Online: 37%
- Audio: 32%
- Print: 31%
Advantages of DOOH
- **Non-Invasive**: DOOH is less intrusive, coexisting naturally within everyday environments like highways, malls, gas stations, gyms, and restaurants.
-Targeting Capabilities DOOH provides significant scale and targeting options to reach specific voter segments effectively.
Visit us at www.digital-ignite.comThis Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
19 min - Episode #38 What the heck is Memetech? How to leverage the weather in advertising & The growth of youtube for advertisers
Visit us at www.digital-ignite.com
Check us out on social @digital_ignite on Instagram
Music by Connor Sage- @Connorsagemusic
Host and production by Chris Clark
Digital Madvertising is powered by Digital Ignite21 min - 16 min
- Episode #36 Tips For College or Young Proffesionals Looking To Get Into Digital Marketing
Our Co-Founder, Chris Clark dishes out advice for anyone looking to enter digital marketing. Whether in college, trying to figure out what you want to do with your life, or looking for a career change. This short episode is for you! If you want some more tips and advice, slide into our DMs on Instagram or TikTok, or visit us at Digital-Ignite.com
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
7 min - Is Tik Tok Done For?! Will Google Chrome ever kill third-party cookies?
Welcome to episode number 35 of the Digital Madvertising Podcast. It's already been a wild week of news in the advertising and tech space. So we'll dive into all of those top stories and later in the show, we are going to have Digital Ignite's head of ad operations, Lauren Oliver, drop by and talk about what brands and agencies should be preparing for if TikTok does get banned.
Follow us and subscribe for future episodes
Find us @digital_ignite on Instagram
Find us @digita_Ignite on Tik Tok
Find us @digital-Ignite on Linkedin
Visit us at www.digital-ignite.com22 min - Episode #34 How to targeting younger audiences through digital marketing
Digital Madvertising, presented by Digital Ignite. In this episode, we talk about some of the ways agencies and brands can utilize data to start finding the best places to serve media. Its time to evolve and start nurturing your future customers. Get in front of them now where they spend time!
Music is by Connor Sage
Host is Chris Clark
Recorded in Charleston, South Carolina
www.digital-ignite.com
instagram.com/digital_ignite
https://www.tiktok.com/@digital_ignite11 min - Episode #33 COOKIES! Why Instagram/Meta owe $7Billion Dollars & Icognito mode not so incognito?
Welcome to the digital madvertising podcast presented by digital ignite- Today is April 2nd 2024 & My name is Chris Clark. here will be discussing all of the latest news, trends and happenings in the world of digital marketing and tech.
Music by Connor Sage - @connorsagemusic @wilmot_music
Find Digital Ignite @ Digital-ignite.com
@digital_ignite on Instagram
@Digital_ignite on Tik Tok
Digital_Ignite on Linkedin20 min
About The Digital Pulse Podcast
From the publisher's feed
Welcome to The Digital Pulse, your source for the latest in digital marketing, tech, social media & more! Powered by Digital Ignite in Charleston, SC, we bring you the latest news, trends, and…
product innovations. Hosted by Chris Clark, a seasoned digital marketing expert. Each episode offers clear, concise, and actionable insights. Join our community of professionals and enthusiasts, subscribe on your favorite platform, and visit digital-ignite.com (https://www.digital-ignite.com) for more. Let's explore the Wild West of digital marketing together!