The Digital Sauce

Retail has entered a new era.
For years, brands have focused on connecting channels and creating seamless experiences between stores, websites, mobile apps and marketing platforms. But as customer expectations continue to rise and AI transforms how people discover, evaluate and purchase products, simply being omnichannel is no longer enough.
Today's leading retailers are moving towards a new model of unified commerce - one built around a single customer view, real-time data and personalised experiences that follow shoppers wherever they engage. Whether a customer browses online, visits a physical store, engages with a brand across digital channels or returns to purchase through a new touchpoint, the expectation is the same: a frictionless and consistent brand experience.
At the same time, the emergence of agentic commerce is set to reshape the path to purchase once again. As AI-powered assistants and shopping agents become increasingly capable of influencing product discovery, recommendations and purchasing decisions, retailers must consider how their customer experience, data strategy and technology stack will adapt.
Join experts from Shopify, luxury fashion brand Nadine Merabi and Visualsoft as they explore how retailers can bridge physical and digital experiences, unlock greater value from first-party customer data and prepare for the next evolution of commerce. From unified customer experiences and personalisation to AI-driven shopping journeys, discover how forward-thinking brands are building the foundations for growth in an increasingly connected retail landscape.

Shopify Editions brings hundreds of updates and in this episode we help you break down which ones to prioritise for your business and why.

In this episode of Digital Sauce, Shopify expert Ben Homer joins Visualsoft’s Carl Swann and Liam Quinn to decode the most impactful Shopify Editions updates and translate them into real commercial opportunities.

From faster storefronts and smarter checkout experiences to AI-powered workflows and operational efficiencies, this episode digs into how retailers can turn product updates into tangible performance gains.

Packed with expert insight, practical examples, and clear takeaways, this is a must-watch for ambitious UK retailers looking to scale faster, trade smarter, and stay competitive.

The art of doing more with what you have: Maximising existing customers, data & channels for smarter engagement.

Growth in 2025 isn’t just about expanding, it’s about optimising. With acquisition costs rising and retail budgets tightening, the most successful brands are the ones squeezing more value from what they already have: their customers, their data, and their existing channels. With it now costing at least five times more to acquire a new customer than to retain an existing one, the need to focus on engagement has never been clearer.

In this episode, we’re joined by experts from clearer.io and Gardening Naturally to unpack practical ways retailers can unlock smarter, more sustainable growth. From simple personalisation wins to trust-driven retention strategies and better product discoverability, you’ll learn how to create bigger results without bigger budgets.

Packed with real examples and actionable takeaways, this episode is essential for any retailer looking to boost revenue, increase engagement, and streamline operations using the tools they already own.

#ecommerce #podcast #growth #optimising

Customer expectations are shifting fast - and retailers can’t afford to stand still. In episode 08 of The Digital Sauce, we sit down with Moda in Pelle and Attentive to explore how brands are rethinking engagement strategies ahead of 2026.

From turning anonymous visitors into known customers, to harnessing AI, SMS and email for hyper-personalised journeys, we unpack the tools, tactics and early lessons shaping a new era of customer connection. Plus, hear how Moda in Pelle is reimagining its in-store presence to fuel omnichannel growth - all while keeping the customer firmly at the centre.

#ecommerce #podcast #retailinnovation #tech #ecommerce #shopping 

Join us for episode 07 of our vodcast series, 'The Digital Sauce', where we'll be bringing you conversations on camera with some of the industry's leading minds to discuss the latest insights, trends and topics they’ve been keeping bottled up.

In episode 07 we're joined by experts from Shopify, Yotpo, and Visualsoft as we explore how unified commerce is helping top retailers turn store visits into digital conversions, increase customer lifetime value, and move faster with leaner operations.

In episode 06, we're joined by Walk London and Shopify to discuss how brands can craft a compelling online experience that pushes the needle on conversions and builds lasting connections with your customers.

In episode 05, we’re joined by Grenade to discuss how retailers can transform a single promotion into a powerful, long-term strategy by using multiple marketing channels to reach and engage customers, boost brand loyalty, and drive lasting results.

In episode 04, we're joined by Leader Online & ASK BOSCO ®, to discuss the role of artificial intelligence in both eCommerce and marketing, and uncover how forward thinking retailers are adopting tools to assist in every aspect of the customer journey.

In episode 03, we're joined by Klaviyo & REVIEWS.io, to unravel the importance of personalisation within a marketing strategy, it's role in consumer confidence, and why it could be the deciding factor between a customer choosing yourself or your competitor.

In episode 02, we're joined by TikTok Shop & Unsociable to dive into how social platforms are quickly becoming the go-to shopping destinations for consumers. We take a deeper look into the game-changing impact TikTok Shop has had on the world of social commerce as a whole in the past year, and myth bust the views on the platform's purpose as a 'Gen Z playground'.