The Digital Slice

In this episode of The Digital Slice Podcast, Brad Friedman and Lewis Rothkopf, President of Martin, talk about programmatic marketing. How marketers know if their programmatic marketing is working. What metrics we should be paying attention to. How small businesses can compete with industry behemoths. And, much more.

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In this episode of The Digital Slice Podcast, Brad Friedman and Mitch Jackson, chat about Web3 and the Metaverse. Mitch has been practicing law since 1986 and, quite possibly, looks at the Metaverse and Web3 a little differently than most. He's also got some great tips for business owners who want to plant their flag in the Web3 and Metaverse spaces early, to stake their claim. Listen in as Mitch Jackson, "The Streaming Lawyer" shares some of his wisdom.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Anna Kostroun, CMO at NewRocket talk about your marketing team's secret weapon, throwing spaghetti on the wall to see what sticks, trusting your gut and why women ought to be able to kick back and put their feet up on the conference room table.

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In this episode of The Digital Slice Podcast, Brad Friedman and Jared Loftus, COO of Rasa.io talk about a new tool that uses artificial intelligence to personalize your email newsletters. Listen in to learn how to make your email less boring and more relevant to your readers. Really. Who doesn't want to create less boring email that results in more engagement?

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In this episode, Brad Friedman and Christian LeFer chat about changing the world through the formation of nonprofits. And, Christian's discovery of a way to get the IRS to act quickly on your nonprofit application.

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In this episode, Brad Friedman and Rob Balasabas talk about many things, including Rob's new job at Uscreen, a robust video monetization, and distribution platform. Rob manages the Uscreen Affiliate Program, as well as Uscreen's Influencer and Brand Partner Relationships. Rob is a content creator at heart and publishes tutorial videos and livestreams on his personal Youtube Channel and social profiles. Listen to follow Rob's career track up to today and get the scoop on Uscreen's video monetization platform.

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In this episode, Brad Friedman and Jonathan Baldock talk about the importance of employee advocacy, LinkedIn best practices, and more. Jonathan works in an advisory role for SocialHP. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, and more, he is highly skilled in social sharing best practices, social media recruitment, sales, and marketing strategies.

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Join Brad Friedman and Carrie Gottschalk as they chat about how businesses could be using digital advertising to grow their business during the global pandemic. Carrie talks about whether businesses should be holding back and maintaining the status quo when it comes to digital advertising. And, she talks about what you need to know before you start throwing money at the wall to see if it sticks.

Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media for 5 years, and has managed over 15 million dollars in ad-spend -- working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets she's known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.

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Today's podcast is a really great discussion I had with Mike Betzer. At the time we recorded the podcast, Mike was Senior VP and General Manager of Khoros. The very next day Mike's title was changing and there was a planned internal announcement. Public announcements are taking place as we release today's podcast and Digital Slice listeners are some of the first people to hear this really exciting news.

Mike has been helping big brands interact with customers for 30+ years. He's an experienced executive in contact center and CRM. Mike's focus is working with big brands to help them talk to their leads and customers in the way they want to be talked to and on the channels they are most comfortable on.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Vivek Nair as they chat about what it means to be a Thrifty Marketer.

Vivek is an experienced marketing executive with a proven track record of setting up successful marketing teams and running programs on tight budgets. After starting his career as a business development executive in 2005, He pivoted and became a marketer in 2006. Vivek says his career can be summed up by the phrase - From Accidental Marketer to Thrifty Marketer.

Vivek has always associated himself with brands that never had those fat pockets. Having tight budgets and thin teams always force you to devise smart strategies and tactics for maximum impact. That's how he evolved into The Thrifty Marketer.

Vivek has his own podcast and is a proficient writer on his blog which you can find at thriftymarketer.com. He also has contributed to Thrive Global and Business2Community.