The Digital Slice

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Aaron Burnett chat about the workings of a performance-based marketing agency. Making data-driven decisions. Being a values-led company. And much more. Aaron is the Founder and CEO of Wheelhouse Digital Marketing Group a fast-growing digital marketing agency recognized by INC. Magazine as one of the best places to work in the United States and by both Seattle Magazine and the Puget Sound Business Journal as one of the best workplaces in Washington State.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and David Allison as they chat about David's project to map and measure the core human values of everyone on Earth.

David Allison is a consumer behavior expert, an advisor to global brands, and a leading advocate for discarding demographic stereotypes. He founded the Valuegraphics Database to help organizations create exponentially better customer engagement and point the way to a less divided world. His work makes it possible, for the first time in history, to identify the shared values of any group of people. He shows organizations as wide-ranging as the United Nations, Wall Street hedge funds, and global consumer brands how to harness the enormous passion and power those shared human values will unleash.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Park Howell chat about the power of story to help leaders do a better job of connecting as quickly as possible with their audiences.

Park is a 35+ year veteran of the brand marketing game, ran his own agency, Park&Co, for 20 years, and began teaching leadership storytelling 15 years ago.

A story is only as good as the villain is evil. That's why Park helps his customers overcome boring messages by entertaining-to-educate, and that's how he helps leaders excel through the stories they tell.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Jessica Embree, an international bestseller, StoryBrand Guide, and marketing specialist. She specializes in helping businesses grow all over North America with clear and impactful marketing campaigns. Brad and Jessica discuss various ways business owners can grow with the tips she shares about crafting your brand identity into compelling stories that help your business grow.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Listen as Brad and Stephanie chat about the tips and tricks business owners need to know to run successful digital marketing campaigns. Stephanie Nivinskus is the CEO of SizzleForce Marketing, a Fractional CMO agency that services scaling companies. Since 1995 she's been developing brand-building marketing campaigns that have been used by companies including Starbucks, Quiksilver, The National Football League, and Cox Communications, along with thousands of privately owned companies.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Peter Voss as they chat about Artificial General Intelligence and the development of Conversational AI and a hyper-personalized Chatbot you may have already unknowingly spoken with (Wait until you hear who some of his clients are!).

Peter is a Pioneer in AI who coined the term 'Artificial General Intelligence' and the CEO and Chief Scientist at Aigo.ai. For the past 15 years, Voss and his team at Aigo have been perfecting an industry-disruptive, highly intelligent, and hyper-personalized Chatbot, with a brain, for large enterprise customers that may also be used by small business owners and individuals alike.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Jamin Warren, Founder/CEO at TwoFiveSix talk about best practices for brands to reach the right gaming audience on the right platform with the right message. Jamin is the CEO/founder at TwoFiveSix, a strategic consultancy that helps brands engage in the world of gaming.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Jodi Daniels discuss the importance of businesses being in compliance with privacy laws to help build trust with their customers or clients.

Jodi is the founder & CEO of Red Clover Advisors, a boutique privacy consulting agency, and co-host of She Said Privacy/He Said Security podcast. Jodi is a national keynote speaker and coauthor of Data Reimagined: Building Trust One Data Byte At A Time.

Jodi works with businesses to help them better understand and stay compliant with ever-changing regulations in privacy, impacts to marketing, and much more. Jodi understands the challenges of building and managing a business or brand, and when it comes to compliance, "you don't know what you don't know…" so she works to simplify privacy laws so that you can get back to doing what you love.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Kate Bradley Chernis chat about being a female CEO in a male-dominated world. And how to transfer the skills you learned being a line cook and a DJ into running a company that developed a product that helps businesses pump a ton of content out on social media.

Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and re-purposes video, audio and text into dozens of social posts containing those words.

As a former rock 'n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She's also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Before founding Lately, Kate also owned a marketing agency that got Walmart a 130% ROI YoY for three years.

In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Samir Balwani as they discuss the need to develop a solid digital marketing strategy to accelerate the growth of your business.

Samir Balwani is the CEO and founder of QRY (pronounced "query"), a media agency that helps e-commerce and Direct To Consumer brands accelerate their growth. Samir is a true marketing strategist and thought leader with over 15 years of marketing experience. He's held high-level positions at companies including PMK*BNC, StyleCaster, and American Express.