Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Kevin Maney as they chat about Category Design and a book Kevin wrote that created a movement.

Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, an award-winning columnist and a TV commentator. Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture capitalists and CEOs.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Ryan Ruud chat about processes, technology, and developing the right strategy and culture to enable your business to grow.

Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. Lake One embeds virtually with its clients to provide strategic guidance and hands-on support as they build and optimize revenue systems. He started the firm in 2014 and has led it through double-digit growth every year since, attracting funded startups to enterprise clients.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Eric Holtzclaw chat about business, technology, and people, along with how to help businesses find their identities and core values, craft their visions, and establish their brands.

Eric Holtzclaw is the Chief Strategist & Dojo Master at Liger. He is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. He is a serial entrepreneur and host of The Claw podcast, where he interviews business owners and entrepreneurs. Eric has contributed to magazines and online publications and wrote the book, "Laddering: Unlocking the Potential of Consumer Behavior."

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In this episode of The Digital Slice Podcast, Brad Friedman and Jon Morris, founder & CEO of Ramsay Innovations, talk about a framework you can use to grow your business, with an emphasis on spending money on sales and marketing.

At the age of 30, Jon Morris started a digital marketing agency called Rise Interactive. When Jon sold Rise 16 years later, it was one of the largest Independent Digital Agencies in the world. Jon's framework for growth is the foundation of this episode and is applicable across a variety of verticals to help business owners scale their companies.

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In this episode of The Digital Slice Podcast, Brad Friedman and Jody Grunden, co-founder of Summit CPA Group, chat about the efficiency of having a virtual CFO on your staff and other must-know business tips intended to help you grow your business even if all your employees are virtual.

Jody co-founded Summit CPA Group, which merged with Anders CPAs + Advisors in 2022. Summit, now a division of Anders, was the first fully distributed accounting firm.

As a leading provider of Virtual CFO Services in North America, Summit provides professional Virtual CFO Services for over 100 companies across the United States, helping business owners dive deep into the financial side of their business to maximize profits, minimize taxes, and increase cash flow.

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Join Brad Friedman and Bryant Tow as they chat about cybersecurity and the need for businesses of all sizes to manage the risks of a cybersecurity breach.

Bryant Tow is the Chief Security Officer at Leapfrog Services. For over 25 years, Bryant has held responsibilities as an entrepreneur and senior executive in all aspects of risk management. Bryant and his team currently assist clients with complete security programs that include strategy, governance, and operations, focusing on managing risk within Leapfrog's Ring of Security methodology.

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In this episode of The Digital Slice Podcast, Brad Friedman and Chris Madden, Co-Founder of Matchnode, Seabums NFT Co-Creator, Digital Strategist & Marketing Leader, chat about digital marketing, NFTs, cryptocurrency, and how it all can be used to grow your business.

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that uses strategy and advertising to help established brands that are shifting to digital. He also started Seabums, an NFT project focused on massively improving ocean health. They've donated over $144,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for the Chicago Bulls, Chicago Blackhawks, LendingTree, Indiana University, and New Balance.

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Join Brad Friedman and Stacy Willis as they chat about developing content strategies for businesses that generate organic search traffic to the company website and more.

Stacy Willis is the VP of Marketing at Playwire as well as an Independent Marketing Executive. She has spent the past decade in marketing roles, primarily in the agency space or as a consultant. Stacy's experience has allowed her to build a repeatable process for executing content strategies, which has proven successful across various industries. Stacy has a track record of real-world results and has been invaluable to the companies that she has supported throughout her career as a self-proclaimed "do-er."

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In this episode, Brad Friedman and Mary Ann Pruitt chat about negotiating, purchasing, and monitoring your company's media spend.

Mary Ann started her career in media by working as a senior sales executive for some of the nation's largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.

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In this episode of The Digital Slice Podcast, Brad Friedman and Aaron Burnett chat about the workings of a performance-based marketing agency. Making data-driven decisions. Being a values-led company. And much more. Aaron is the Founder and CEO of Wheelhouse Digital Marketing Group a fast-growing digital marketing agency recognized by INC. Magazine as one of the best places to work in the United States and by both Seattle Magazine and the Puget Sound Business Journal as one of the best workplaces in Washington State.